Advertising Information

Advertising Through Moms


Moms have a very powerful influence on what their families eat, drink, wear, do, and buy. Moms are not only the driving force behind their families, but also the economy.

Moms Have The Power!

Moms have the power to start a trend or "nip it in the bud". Moms want a reasonably priced, high quality, safe, and reliable product. Do you have such a product?

What Are You Sitting There For?: Tap into this market! Advertise to moms in your church, at your child's school, little league games, reading groups, moms clubs, or the gym. The possibilities are endless because, in case you haven't noticed, Moms are everywhere!

Don't Be A Pusher!
Moms have brains! They can smell a "dead rat a mile away". You don't have to "push" your product if your product truly is what you claim it to be. Gently offer them the information and let them make an educated decision. Don't over hype or under sell either. Don't use fear tactics or "deal of a life time" approaches. Granted these may work on some moms, but most are pretty aware of "corporate" brainwashing.

Moms promoting Each Other:
In the Cyber world of today there is an ever-growing community of Moms who are supporting each other by promoting one another. Ever heart of "do unto others as you would have them do unto you"? This is exactly what thousands of work at home moms are doing each and every day.

By promoting each other they are doing one of several things:
1. Getting free advertising for their site/business/opportunity
2. Building business and personal relationships
3. Branding their business name
4. Supporting work at home families
5. Reaching out to the community
6. Sharing the wahm/wahd Message
7. Offering discounts and freebies to new and returning customers (which by the way saves Moms money)

How Do I Get Involved?:
You can join this growing movement by visiting a number of networking sites. Some I have listed in the resource section. You'll need to print off some business cards-Vista Print has an excellent deal--, develop an advertising campaign, track your advertising campaign with a coupon code and then Make Your Packs!

1. Ziplocks/Baggies/Envelopes 2. Cards,coupons,samples,brochures *tip samples and coupons are the best bet 3. Brand IT! With your business name, number, and url. 4. Distribute the packets to local merchants, with your orders, at school functions, etc.. 5. Exchange with other moms so they can advertise for you..

Resources: Mom Packs - The original "moms promoting moms" group. http://mompacks.com Jessies Goodies - Yahoo Group http://finance.groups.yahoo.com/group/JessiesGoodieBags/ Advertising Moms Perks Packs- http://www.advertisingmoms.com/perkpackflyers.html Karma Kards - http://www.allnaturalme.com

Sara Duggan lives with her family in California. You can find her handmade items and shoppe at Mamas Shoppe at Family owned Business. http://sarasshoppe.vstore.ca

  


MORE RESOURCES:

ABC News

HUFFPOST FUNDRACE -- Obama's Big Advertising Experiment
Huffington Post
Slate's Sasha Issenberg has a must-read article on the new approach to targeted advertising being deployed by the reelection campaign of President Barack Obama: "[S]cattered, unsustained messaging has become the unlikely hallmark of the well-funded ...
Obama super PAC pounces on StevensPolitico (blog)

all 2,681 news articles »


Moneycontrol.com

Yahoo under Levinsohn seen shifting to content, advertising
Reuters
"Levinsohn is a media guy, and our business model is selling display advertising," said another Yahoo insider. "His elevation makes clear we are a media company now." Yahoo elevated Levinsohn on May 13 -- the same day it settled a dispute with Daniel ...
Yahoo Interim CEO Ross Levinsohn to focus on content, advertising, insiders saySan Jose Mercury News

all 29 news articles »


Think Twice Before Advertising on Your Car
Reuters
By Stephanie Rabiner, Esq. at FindLaw.com You've seen them -- car business advertisements. There are magnets, stickers and vinyl wraps. You can cover the entire vehicle, or opt for just the doors or windows. The variations are endless.

and more »


The Atlantic Wire

An Ad Man's Predictions For Facebook, Post-IPO
Forbes
Given the importance of advertising to Facebook's financial prospects, I've pulled together a few predictions from an ad man: A mobile advertising option will be the first order of business. In the weeks leading up to the IPO, Facebook has been ...
Advertisers and Consumers Embrace New Facebook Social Ad FormatMarketWatch (press release)
INFOGRAPHIC: Is Mobile Advertising the Future of Marketing?Business Insider
The Big Reason for Facebook's Fizzled IPO: Advertising PainsThe Atlantic Wire
Datamation -Crain's Detroit Business
all 157 news articles »


Kenya Advertising Spend to Rise as Competition Grows, TBWA Says
Bloomberg
Kenya's advertising market, which grew more than 30 percent last year, is set for further expansion because of intense competition among consumer goods companies, according to TBWA Worldwide's local unit. “International companies are now facing stiffer ...

and more »


Ghana's Outdoor Advertising Hoardings
GhanaWeb
The city authorities, the Accra Metropolitan Authority (AMA), and other local authorities throughout Ghana, must learn lessons from the number of advertising hoardings, downed by the strong winds. Above all, the AMA and other local government ...

and more »


AirSign Aerial Advertising Offering Help to Businesses Needing More Customers
Sacramento Bee
In times of economic upset, businesses turn to advertising with impact. Thankfully, AirSign Aerial Advertising is offering impact and more, with free aerial billboards for qualifying customers. By AirSign Aerial Advertising TAMPA, Fla., May 22, ...

and more »


89.3 KPCC

Judge Says Pom Wonderful's Advertising Is Misleading
New York Times
It was issued after an Federal Trade Commission complaint two years ago, contending that Pom Wonderful had engaged in false and misleading advertising, “The greater weight of the persuasive expert testimony demonstrates that there is insufficient ...
Federal Judge: POM Utilized Deceptive AdvertisingBevNET.com
POM (not so) Wonderful? How to navigate the world of false advertising89.3 KPCC
POM vs. FTC over False AdvertisingAdvertisement Journal
International Business Times -WBIR-TV -680 News
all 226 news articles »


Sponsormob Launches New Service to Help Mobile Advertisers Convert Impressions ...
San Francisco Chronicle (press release)
Mobile advertising provider Sponsormob implements its new Call-Back feature, further connecting mobile advertisers to targeted mobile users Austin, TX (PRWEB) May 22, 2012 Berlin-based Sponsormob announced it is launching a new service aimed at ...

and more »


Globe Trotter: US presidential campaign erupts into an advertising war
Economic Times
The US presidential campaign is erupting into a full-scale advertising war, with both candidates and their allies pouring huge sums into early and aggressive efforts to define the fight on their terms. At least $50 million worth of ads will appear in ...

and more »

Google News

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