Advertising Information

Advertising Information

How To Write Kick-Ass, Profit Pulling Adverts For Your Business?


Doesn't that just grab you by the eyeballs and make you stop dead in your tracks? I mean it's a little harsh - grammatically speaking - but holy smokes, it does it have 'stopping power'..

How to SAVE Yourself from Spending too Much Money on Advertising!


How much money have you spent in Advertising, Promotion & Marketing? If you're like most people you've probably spent over $1000 or more. Many individuals and companies have spent $2000 to $50,000 in Advetising within a course of 1 Year.

Why Your Ads Aren't Working


The president of a manufacturing company recently asked me, "Why isn't my advertising working?" Have you ever been asked this question? Have you ever asked it yourself?Like most marketing communications questions there are no simple answers. After all, communication is a high level activity.

The TV Shoot, The Spoiled Brat, And A Painful Lesson


It was two days before our shoot. I was in the office with the client going over the story boards and filling him in on all the details for his latest television campaign.

A $40 Million Dollar Little Known Referral Strategy


Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million (that is not a misprint) using little to no paid advertising?Well, sit forward because I'm about to tell you. The company name is "Car Spa" and here's how I discovered their brutally effective referral strategy.

Do You Really Need a Brochure?


Traditional brochures typically tell the story of your company, i.e.

How To Write Really Good Ads


All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way.

Is Your Advertising... Sexy?


Ever hear the term 'sexy' advertising? It's not necessarily what you think. Sure, some people's idea of sexy advertising is hot babes in bikinis spraying beer all over each other, but that's overtly sexual and not what we're about to discuss here.

Change, or Reinforce?


Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change?If you follow politics you'll already be familiar with this idea: Incumbents send messages that reinforce existing voter behavior, while challengers call for changes.Any thoughtful marketing communication (and political communication is marketing communication) will be strongly influenced by this distinction, which affects not only the content, but also the presentation, and perhaps even the medium.

The Only Bad Advertising Is No Advertising - Or Is It?


Depending on whom you ask, you will get told many "truths" about advertising. The question I have for you today is this - "Is the only bad advertising, no advertising?"Before we begin, it might help us to agree on what advertising is, so here's one definition:"Advertising is the non-personal communication of an individual's paid persuasive information regarding products, and or services via various media.

The Benefits of Specific Advertising


The great Claude Hopkins (Author of Scientific Advertising) once said, "Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever.

5 Newspaper Advertising Myths Revealed


What I'm about to reveal are myths that most people think are 'true.'They seem set in stone yet they are deadly to the advertiser.

Radio and Television Ads: Clever Vs. Annoying


Ever heard or seen a radio or television commercial that you really liked and actually looked forward to hearing or seeing again only to be assaulted by another one so annoying it made you want to heave your radio or television out the window?What makes one commercial so enjoyable while others seem to be so abysmal? It's all in the ability to make the listener or viewer remember the ad in a creative, clever way and I'm about to give you some advice on how to do just that so read on!One of the most successful ways of creating clever ads is to add humor. Unfortunately that's not an easy thing to do as you have probably heard or seen many commercials try and fail.

Seven Ways to Waste Your Money on Yellow Pages Advertising


Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy.

The Graphic Problem


Digital printing has revolutionized the sign industry. Current printers can reproduce an image at 1440 dpi (dots per inch) at virtually any size.

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MORE RESOURCES:

ABC News

HUFFPOST FUNDRACE -- Obama's Big Advertising Experiment
Huffington Post
Slate's Sasha Issenberg has a must-read article on the new approach to targeted advertising being deployed by the reelection campaign of President Barack Obama: "[S]cattered, unsustained messaging has become the unlikely hallmark of the well-funded ...
Obama super PAC pounces on StevensPolitico (blog)

all 2,712 news articles »


Moneycontrol.com

Yahoo under Levinsohn seen shifting to content, advertising
Reuters
"Levinsohn is a media guy, and our business model is selling display advertising," said another Yahoo insider. "His elevation makes clear we are a media company now." Yahoo elevated Levinsohn on May 13 -- the same day it settled a dispute with Daniel ...
Yahoo Interim CEO Ross Levinsohn to focus on content, advertising, insiders saySan Jose Mercury News

all 29 news articles »


Think Twice Before Advertising on Your Car
Reuters
By Stephanie Rabiner, Esq. at FindLaw.com You've seen them -- car business advertisements. There are magnets, stickers and vinyl wraps. You can cover the entire vehicle, or opt for just the doors or windows. The variations are endless.

and more »


The Atlantic Wire

An Ad Man's Predictions For Facebook, Post-IPO
Forbes
Given the importance of advertising to Facebook's financial prospects, I've pulled together a few predictions from an ad man: A mobile advertising option will be the first order of business. In the weeks leading up to the IPO, Facebook has been ...
Advertisers and Consumers Embrace New Facebook Social Ad FormatMarketWatch (press release)
INFOGRAPHIC: Is Mobile Advertising the Future of Marketing?Business Insider
The Big Reason for Facebook's Fizzled IPO: Advertising PainsThe Atlantic Wire
Datamation -Crain's Detroit Business
all 157 news articles »


Kenya Advertising Spend to Rise as Competition Grows, TBWA Says
Bloomberg
Kenya's advertising market, which grew more than 30 percent last year, is set for further expansion because of intense competition among consumer goods companies, according to TBWA Worldwide's local unit. “International companies are now facing stiffer ...

and more »


Ghana's Outdoor Advertising Hoardings
GhanaWeb
The city authorities, the Accra Metropolitan Authority (AMA), and other local authorities throughout Ghana, must learn lessons from the number of advertising hoardings, downed by the strong winds. Above all, the AMA and other local government ...

and more »


AirSign Aerial Advertising Offering Help to Businesses Needing More Customers
Sacramento Bee
In times of economic upset, businesses turn to advertising with impact. Thankfully, AirSign Aerial Advertising is offering impact and more, with free aerial billboards for qualifying customers. By AirSign Aerial Advertising TAMPA, Fla., May 22, ...

and more »


89.3 KPCC

Judge Says Pom Wonderful's Advertising Is Misleading
New York Times
It was issued after an Federal Trade Commission complaint two years ago, contending that Pom Wonderful had engaged in false and misleading advertising, “The greater weight of the persuasive expert testimony demonstrates that there is insufficient ...
Federal Judge: POM Utilized Deceptive AdvertisingBevNET.com
POM (not so) Wonderful? How to navigate the world of false advertising89.3 KPCC
POM vs. FTC over False AdvertisingAdvertisement Journal
International Business Times -WBIR-TV -680 News
all 226 news articles »


Sponsormob Launches New Service to Help Mobile Advertisers Convert Impressions ...
San Francisco Chronicle (press release)
Mobile advertising provider Sponsormob implements its new Call-Back feature, further connecting mobile advertisers to targeted mobile users Austin, TX (PRWEB) May 22, 2012 Berlin-based Sponsormob announced it is launching a new service aimed at ...

and more »


Globe Trotter: US presidential campaign erupts into an advertising war
Economic Times
The US presidential campaign is erupting into a full-scale advertising war, with both candidates and their allies pouring huge sums into early and aggressive efforts to define the fight on their terms. At least $50 million worth of ads will appear in ...

and more »

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