Affiliate Revenue Information

Popup Killers - Not just killing that Popup but also your Revenue!


With the increased use of popups on sites - when you enter,
when you leave, while you are there - Popup killers (or
stoppers) are all the rage. 

Companies use Popup killers as a marketing tool for
frustrated webusers  - they kill the Popup, the webuser uses
their service be it as an ISP or Toolbar.

New ISP Disks, Toolbars, and Browsers all now come with some
form of Popup killer.  While we all want to stop the
frustration of having several popups being delivered while
surfing around the web, to the webmaster a Popup killer can
totally kill a site's normal functionality.

** What do I mean?

If I said rename a Popup killer to a Javascript killer,
(which is how some Popup killers work), then you wil get the
gist!

With some SEOs advocating hiding links that they don't want
a search engine to spider or to hide affiliate links within
Javascript functions, having a user visit your site with a
Popup killer enabled could kill more than that annoying
Popup.

It could mean that when a user clicks on your apply button
or affiliate link, it won't work! The user can click on it
as often as they like.  It won't work!

This could be costing you sales and applications.

** We tested it out!

We tested this on our Loans site (www.polarloans.co.uk).  We
delivered 1,000 visits to the site where the application
process was a javascript function.  We had 1 application.

We then switched the apply buttons and links to a normal
HREF link and sent another 1000 visits to it.  We have a 10
fold increase in applications.

The only on-page changes were the Apply button links and we
drove the visits via PPC spend.

** What can you do?

It maybe time you looked at the major links on your site to
your product sale pages on affiliate links.  If they are
running as Javascript functions it may be wise to try
switching them to normal HREF links and test the results.

You can always change them back if you need to but consider
the potential revenue option.

It certainly has worked for us!

 Jason Hulott is Director of J2 Squared, leading specialists in Internet Consultancy  whose specific aim is to drive more revenue to websites. Their main area of focus are the insurance, finance, and automotive industries.

  


MORE RESOURCES:

Affiliate Creates Nexus for Out-of-State Mail-Order Retailer
Sacramento Bee
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Seattle Genetics Reports Fourth Quarter and Year 2011 Financial Results
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Scripps reports double-digit revenue growth in 2011
Indiantelevision.com
MUMBAI: Scripps Networks Interactive has reported a consolidated operating revenue of $2.1 billion in 2011, up 10 per cent from the prior year. Ad revenue was $1.4 billion, up 11 per cent. Affiliate fee revenue was $589 million, up 6.1 per cent from ...

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Al-Arabiya

Etisalat affiliate Mobily refinances loans to boost broadband
The National
Abdulaziz Al Saghyir, the chairman of Mobily, said the refinancing deal would allow Mobily "to grow revenues and to maintain, as well as entrench, its leadership position in the Saudi broadband market", according to a statement posted to the Saudi ...
Saudi Mobily signs $2.7 bln loan refinancingReuters
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Wall Street Journal

SingTel's Q3 net drops 9.6%; aggregate mobile base up 13.2%
TeleGeography
... blaming the drop on a weak performance from India-based affiliate Bharti Airtel and on currency gains in the Singapore dollar versus regional currencies. Southeast Asia's largest telecoms operator by subscribers and revenue today posted net profit ...
SingTel's 4Q profit falls as contributions from Pakistan. India units dropWashington Post
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Digitaltrends.com

Is Pinterest Pocketing Revenue by Tracking User-Generated Pins?
Mashable
The service makes money by taking a percentage of the generated affiliated revenue. Although adding a tracking code isn't rare, the blogger said Pinterest isn't informing users about the practice. “As most bloggers are aware, when you use an affiliate ...
Stick It To Pinterest: Move Fast To Cash In On Your Own PinsForbes
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Globe and Mail

Disney Posts 7% Broadcast Revenue Drop
TV News Check
The increase at ESPN was driven by higher affiliate revenue reflecting contractual rate increases and a reduction in revenue deferrals related to annual program commitments. Advertising revenues at ESPN were essentially flat as higher rates and units ...
The Walt Disney Company Reports First Quarter EarningsMarketWatch (press release)
Disney derring-doNew York Post
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Telegraph.co.uk

Headwinds Fail to Deter News Corp.
Zacks.com
At the domestic cable channels, affiliate revenue grew 9%, reflecting increased rates across Regional Sports Networks and the FX Network. Advertising revenue climbed 6% because of pricing and ratings growth at the FX Network, though partly offset by ...
News Corporation Reports Second Quarter Net Income of $1.06 BillionMarketWatch (press release)
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Hollywood Reporter

Scripps profits up 15%: Revenue grew 10% to $553 million
Chicago Tribune
Scripps Networks Interactive, parent of the Food Network and one of the last independent cable network groups, said profits last quarter rose nearly 15% to $178 million driven by higher advertising and affiliate fees. Revenue grew 10% to $553 million.
Scripps Networks' Ad Growth Boosts ProfitWall Street Journal
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WISC Madison

Pinterest Quietly Profits From User Links
WISC Madison
Pinterest, which allows users to create a virtual pinboard showcasing items they find around the Web, has quietly been appending affiliate links to some pins -- the ones featuring goods for sale online through Amazon, eBay, Target and thousands of ...
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