Affiliate Revenue Information

Watch Out For Traffic Leaks


When promoting any affiliate program one thing that you, as an affiliate, has to watch out for is what is called traffic leaks. What is a traffic leak? A traffic leak is something on the merchants site that will cause the visitor, that you referred to their site, to get distracted and leave the merchant site, leaving you with no possibility of receiving any kind of commission.

Having traffic leaks does not mean the affiliate program is a scam or trying to cheat you. It is most likely that the merchant just doesn't realize what they are doing. If you are promoting an affiliate program that is not getting any sales for you, you may want to check for traffic leaks. If you find some then contact the merchant (in a professional manner) and ask if they would consider removing the traffic leaks from their site to increase conversion.

Here are a few examples of a traffic leak:

Advertisement Banners & Links
This is usually the most common traffic link. The merchant will put up a banner ad or two and some text links to "offset" their expenses. You do not want to promote an affiliate program that has this on their site. When you send a visitor to the site and they click the banner or text ad and go to the other site the merchant gets paid while you get zippo. Not to fair is it?

Order Phone Number
Another traffic leak is the toll free (or regular) phone number they put on their site to let customers call in their orders. But when customers do call in their orders you get stiffed on the commission. It is very easy to set up phone commission tracking. You should ask the merchant if they have any plans on setting up phone sale tracking. If they don't know how you can send them to me to show them how to do it.

Basically, you do not want anything on the merchants site that will drive your referred customer away to another site that you will not get a commission from.

Chet Brzezinski has been in the affiliate marketing and affiliate management industry since 1997. He owns two affiliate marketing related sites. One that offers affiliate program management & consulting services and the other affiliate program reviews, tips and resources.

  


MORE RESOURCES:

Affiliate Creates Nexus for Out-of-State Mail-Order Retailer
Sacramento Bee
13, 2012 -- /PRNewswire/ -- The Washington Department of Revenue ("Department") determined that an out-of-state retailer ("Retailer") is required to collect use tax based on the activities of an in-state affiliate of the retailer. [Wash.

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Seattle Genetics Reports Fourth Quarter and Year 2011 Financial Results
MarketWatch (press release)
ASG-5ME is a co-development program with Agensys, an affiliate of Astellas. -- Continued patient enrollment in a phase I clinical trial of ASG-22ME for solid tumors. ASG-22ME is a co-development program with Agensys, an affiliate of Agensys.

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Scripps reports double-digit revenue growth in 2011
Indiantelevision.com
MUMBAI: Scripps Networks Interactive has reported a consolidated operating revenue of $2.1 billion in 2011, up 10 per cent from the prior year. Ad revenue was $1.4 billion, up 11 per cent. Affiliate fee revenue was $589 million, up 6.1 per cent from ...

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Al-Arabiya

Etisalat affiliate Mobily refinances loans to boost broadband
The National
Abdulaziz Al Saghyir, the chairman of Mobily, said the refinancing deal would allow Mobily "to grow revenues and to maintain, as well as entrench, its leadership position in the Saudi broadband market", according to a statement posted to the Saudi ...
Saudi Mobily signs $2.7 bln loan refinancingReuters
Saudi Mobily signs $2.7 billion loan refinancingBusiness Recorder (blog)

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Moneycontrol.com

SingTel's Q3 net drops 9.6%; aggregate mobile base up 13.2%
TeleGeography
... blaming the drop on a weak performance from India-based affiliate Bharti Airtel and on currency gains in the Singapore dollar versus regional currencies. Southeast Asia's largest telecoms operator by subscribers and revenue today posted net profit ...
SingTel's 4Q profit falls as contributions from Pakistan. India units dropWashington Post
SingTel Q4 profit plunges 9.6% on losses in South Asian unitsStraits Times

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Digitaltrends.com

Is Pinterest Pocketing Revenue by Tracking User-Generated Pins?
Mashable
The service makes money by taking a percentage of the generated affiliated revenue. Although adding a tracking code isn't rare, the blogger said Pinterest isn't informing users about the practice. “As most bloggers are aware, when you use an affiliate ...
WOW: Pinterest Is Secretly Profiting Off Your Pins - MediaJobsDailymediabistro.com
Stick It To Pinterest: Move Fast To Cash In On Your Own PinsForbes
Skimlinks Downplays Pinterest's Affiliate Link PracticeMarketing Land
The Frisky -Digitaltrends.com -BusinessWeek
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Globe and Mail

Disney Posts 7% Broadcast Revenue Drop
TV News Check
The increase at ESPN was driven by higher affiliate revenue reflecting contractual rate increases and a reduction in revenue deferrals related to annual program commitments. Advertising revenues at ESPN were essentially flat as higher rates and units ...
The Walt Disney Company Reports First Quarter EarningsMarketWatch (press release)
Disney derring-doNew York Post
Walt Disney's CEO Discusses Q1 2012 Results - Earnings Call TranscriptSeeking Alpha
Reuters -Multichannel News
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WISC Madison

Pinterest Quietly Profits From User Links
WISC Madison
Pinterest, which allows users to create a virtual pinboard showcasing items they find around the Web, has quietly been appending affiliate links to some pins -- the ones featuring goods for sale online through Amazon, eBay, Target and thousands of ...
Pinterest: Latest Social Media Experiment Pinned With Skimming Charges?Inventorspot

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Telegraph.co.uk

Headwinds Fail to Deter News Corp.
Zacks.com
At the domestic cable channels, affiliate revenue grew 9%, reflecting increased rates across Regional Sports Networks and the FX Network. Advertising revenue climbed 6% because of pricing and ratings growth at the FX Network, though partly offset by ...
News Corporation Reports Second Quarter Net Income of $1.06 BillionMarketWatch (press release)
News Corp. Earnings Jump in Second QuarterBroadcasting & Cable
Cable Nets, Fox Lead News Corp.'s Q2 Earnings JumpMultichannel News

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Hollywood Reporter

Scripps profits up 15%: Revenue grew 10% to $553 million
Chicago Tribune
Scripps Networks Interactive, parent of the Food Network and one of the last independent cable network groups, said profits last quarter rose nearly 15% to $178 million driven by higher advertising and affiliate fees. Revenue grew 10% to $553 million.
Scripps Networks' Ad Growth Boosts ProfitWall Street Journal
Scripps Networks Interactive Reports Double-Digit Revenue Growth in the Fourth ...AIM Group
Scripps Networks posts higher 4Q earnings, revenueCBS News
World Screen
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