Affiliate Revenue Information

How To Evaluate An Affiliate Program


Ok so you think you have found a good affiliate program to promote on your website or in your newsletter? There are some basic things you need to look out for before joining any affiliate program. Some of them may seem minor but those little petty things can cause you to lose hundreds of dollars in affiliate revenue.

Here are some of the basic things to watch out for when joining an affiliate program:

No Affiliate Manager Contact Information
If they don't provide you with a way to contact them about their affiliate program then what are you going to do if you have a problem? Who are you going to email or call if your check doesn't arrive?

Commission Is To Low
Do you really want to spend time on an affiliate program that pays a measely 2%? I see these programs all over. They pitch their affiliate program and make it sound like it is a privelidge to join their affiliate program and earn pennies per sale. I usually stay away from programs that offer less than 8% commission. I will go a little lower if the products sell good and there is a good profit.

Unreasonable Cookie Length
Make sure you find this in their terms or information pages. This is the amount of time that the customer that clicks through your link remains yours. The standard cookie length is 30 days. This means that if your visitor clicks your affiliate link then they have 30 days to buy for you to get credit. You really don't want to promote an affiliate program that offers less than a 30 day cookie length.

Merchant Site Has Traffic Leaks
Probably the most common thing I see with affiliate programs. Mostly from newbie merchants that just got their affiliate program started. Most don't realize what they are doing and usually will correct the problem once I explain to them how traffic leaks are hurting their business and their affiliate program. Traffic leaks are links on the affiliate program site that potential customers can click on and go to other sites... sites that the affiliate won't get credit for if the visitor buys something. Leaks can consist of third-party banner ads, Google AdSense ads, popups, popunders, text links, etc...

No Phone Sale Tracking
With the internet market growing so rapidly every year this means more customers are shopping online. Alot of them will call the merchants 800 number to call in their order instead of submitting it online. Where does this leave you? The merchant gets the cash on the sale while you get stiffed. So when evaluating an affiliate program be sure to check to see if the merchant has measures set up to track phone orders for affiliates. It is simple to set up and it puts the affiliates ID number next to the phone number. So when customers call in they are asked for that number so they can manually credit the appropriate affiliate for the sale.

Chet Brzezinski has been in the affiliate marketing and affiliate management industry since 1997. He owns two affiliate marketing related sites. One that offers affiliate program management & consulting services and the other affiliate program reviews, tips and resources.

  


MORE RESOURCES:

Affiliate Creates Nexus for Out-of-State Mail-Order Retailer
Sacramento Bee
13, 2012 -- /PRNewswire/ -- The Washington Department of Revenue ("Department") determined that an out-of-state retailer ("Retailer") is required to collect use tax based on the activities of an in-state affiliate of the retailer. [Wash.

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Seattle Genetics Reports Fourth Quarter and Year 2011 Financial Results
MarketWatch (press release)
ASG-5ME is a co-development program with Agensys, an affiliate of Astellas. -- Continued patient enrollment in a phase I clinical trial of ASG-22ME for solid tumors. ASG-22ME is a co-development program with Agensys, an affiliate of Agensys.

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Scripps reports double-digit revenue growth in 2011
Indiantelevision.com
MUMBAI: Scripps Networks Interactive has reported a consolidated operating revenue of $2.1 billion in 2011, up 10 per cent from the prior year. Ad revenue was $1.4 billion, up 11 per cent. Affiliate fee revenue was $589 million, up 6.1 per cent from ...

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Al-Arabiya

Etisalat affiliate Mobily refinances loans to boost broadband
The National
Abdulaziz Al Saghyir, the chairman of Mobily, said the refinancing deal would allow Mobily "to grow revenues and to maintain, as well as entrench, its leadership position in the Saudi broadband market", according to a statement posted to the Saudi ...
Saudi Mobily signs $2.7 bln loan refinancingReuters
Saudi Mobily signs $2.7 billion loan refinancingBusiness Recorder (blog)

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Moneycontrol.com

SingTel's Q3 net drops 9.6%; aggregate mobile base up 13.2%
TeleGeography
... blaming the drop on a weak performance from India-based affiliate Bharti Airtel and on currency gains in the Singapore dollar versus regional currencies. Southeast Asia's largest telecoms operator by subscribers and revenue today posted net profit ...
SingTel's 4Q profit falls as contributions from Pakistan. India units dropWashington Post
SingTel Q4 profit plunges 9.6% on losses in South Asian unitsStraits Times

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Digitaltrends.com

Is Pinterest Pocketing Revenue by Tracking User-Generated Pins?
Mashable
The service makes money by taking a percentage of the generated affiliated revenue. Although adding a tracking code isn't rare, the blogger said Pinterest isn't informing users about the practice. “As most bloggers are aware, when you use an affiliate ...
WOW: Pinterest Is Secretly Profiting Off Your Pins - MediaJobsDailymediabistro.com
Stick It To Pinterest: Move Fast To Cash In On Your Own PinsForbes
Skimlinks Downplays Pinterest's Affiliate Link PracticeMarketing Land
The Frisky -Digitaltrends.com -BusinessWeek
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Globe and Mail

Disney Posts 7% Broadcast Revenue Drop
TV News Check
The increase at ESPN was driven by higher affiliate revenue reflecting contractual rate increases and a reduction in revenue deferrals related to annual program commitments. Advertising revenues at ESPN were essentially flat as higher rates and units ...
The Walt Disney Company Reports First Quarter EarningsMarketWatch (press release)
Disney derring-doNew York Post
Walt Disney's CEO Discusses Q1 2012 Results - Earnings Call TranscriptSeeking Alpha
Reuters -Multichannel News
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WISC Madison

Pinterest Quietly Profits From User Links
WISC Madison
Pinterest, which allows users to create a virtual pinboard showcasing items they find around the Web, has quietly been appending affiliate links to some pins -- the ones featuring goods for sale online through Amazon, eBay, Target and thousands of ...
Pinterest: Latest Social Media Experiment Pinned With Skimming Charges?Inventorspot

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Telegraph.co.uk

Headwinds Fail to Deter News Corp.
Zacks.com
At the domestic cable channels, affiliate revenue grew 9%, reflecting increased rates across Regional Sports Networks and the FX Network. Advertising revenue climbed 6% because of pricing and ratings growth at the FX Network, though partly offset by ...
News Corporation Reports Second Quarter Net Income of $1.06 BillionMarketWatch (press release)
News Corp. Earnings Jump in Second QuarterBroadcasting & Cable
Cable Nets, Fox Lead News Corp.'s Q2 Earnings JumpMultichannel News

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Hollywood Reporter

Scripps profits up 15%: Revenue grew 10% to $553 million
Chicago Tribune
Scripps Networks Interactive, parent of the Food Network and one of the last independent cable network groups, said profits last quarter rose nearly 15% to $178 million driven by higher advertising and affiliate fees. Revenue grew 10% to $553 million.
Scripps Networks' Ad Growth Boosts ProfitWall Street Journal
Scripps Networks Interactive Reports Double-Digit Revenue Growth in the Fourth ...AIM Group
Scripps Networks posts higher 4Q earnings, revenueCBS News
World Screen
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