Affiliate Revenue Information

Affiliate Programs : Golden Opportunity or Waste of Time?


Now that the idea of doing business over the internet has been firmly established, many potential internet businessmen are searching for the best way to do business. Usually the choice comes down to whether you want to set up your own business and online store, or sign up for an affiliate program.

First of all, let's define what we mean by an affiliate program. An affiliate program is basically an internet business set up by someone else. They could be selling physical goods, education, information or any other products that can be sold online. By signing up as their affiliate, you are helping them promote their business or store. In return, they will pay you a commission for each sale you bring them. The amount of commission varies between different affiliate programs. Examples of affiliate programs include Amazon.com and Wordtracker.

1) EARNINGS

So how does an affiliate program differ from starting your own online store? Let's start by looking at the potential earnings. (After all, the main reason everyone wants to start an internet business is for the money). When you sign up for an affiliate program, you will be paid a commission for each sale you refer to the online store. This commission can range from 5% to 15% for physical products, and possibly up to 50% or more for virtual products such as subscriptions and ebooks.

On the other hand, if you start your own store, your profit can be much higher. For virtual products, your profit can be 100% of your selling price. After all, once the newsletter or ebook is created, you do not need to spend any more effort. When someone buys your ebook, they just download it from your website. If you are selling a physical product, your profit depends on whether you are manufacturing the product yourself, or buying from a wholesaler or dropshipping company. Your profit in this case could easily be more than 40% or 50%.

So, if you only consider the potential earnings, starting your own business is more lucrative than joining an affiliate program.

2) LOGISTICS

However, money isn't everything (Or so they say). When you are starting your own internet business, there are a number of logistic issues you need to look at. Here are a few things you would need to take care of:

a) Create your website

b) Design your product (if you are selling new products)

c) Create your product (if you are selling new physical products, or any virtual products)

d) Set up an online store

e) Set up a merchant account or payment gateway

f) Set up a warehouse or storage space (if you are selling physical products)

g) Have procedures and staff ready to fulfill orders

h) Set up an affiliate program to get others to market the products for you

i) Monitor for fraud

j) Monitor stock levels

As they say, "No pain, no gain". Having your own store pays very well, but requires a substantial time investment from you.

On the other hand, if you sign up for an affiliate program, all you need to do is set up a website to promote the program. All the ads, banners, marketing text etc will be provided to you by the affiliate program. Your only responsibilities would be to get people to visit your website, and hopefully click on the affiliate links to buy the products that you are promoting.

3) CONVERSION

Whether you have your own business or are promoting an affiliate program, the bottom line is the conversion rate, or the percentage of visitors that actually buy something from you. A number of factors influence this conversion rate. Factors as quality of the product, quality of the website, customer support are all important. However, I personally believe that the most important factor is trust.

When a potential customer arrives at your website, he will need to trust your site enough for him to be willing to buy from you. After all, on the internet you are just a faceless salesman. He doesn't know who is actually running the site and whether he will actually get the goods that he orders.

Having said that, one of the key methods of garnering trust is by recommendation and referral. If a store is being referred to or recommended by another website, the potential customer will feel that the store is trustworthy. After all, if the store is not trustworthy, why would the other website recommend it?

This is where affiliate programs shine. When you refer a potential customer to the store for which you are an affiliate, the customer will feel more relieved, since the store is being recommended by your site, a 3rd party. The customer will be more likely to buy from the store, benefiting both the store, and you as well.

There are both pros and cons to joining an affiliate program. You might earn less with an affiliate program compared to starting your own store, but I believe the benefits of not having to be responsible for the logistics makes affiliate programs are very viable "passive" source of income.

Steven is the webmaster of http://www.onlinebiz-help.com - Your Guide To Internet Business. His website contains various resources on affiliate programs and internet marketing advice to help you succeed in your internet business.

  


MORE RESOURCES:

Affiliate Creates Nexus for Out-of-State Mail-Order Retailer
Sacramento Bee
13, 2012 -- /PRNewswire/ -- The Washington Department of Revenue ("Department") determined that an out-of-state retailer ("Retailer") is required to collect use tax based on the activities of an in-state affiliate of the retailer. [Wash.

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Scripps reports double-digit revenue growth in 2011
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MUMBAI: Scripps Networks Interactive has reported a consolidated operating revenue of $2.1 billion in 2011, up 10 per cent from the prior year. Ad revenue was $1.4 billion, up 11 per cent. Affiliate fee revenue was $589 million, up 6.1 per cent from ...

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Al-Arabiya

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Abdulaziz Al Saghyir, the chairman of Mobily, said the refinancing deal would allow Mobily "to grow revenues and to maintain, as well as entrench, its leadership position in the Saudi broadband market", according to a statement posted to the Saudi ...
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Moneycontrol.com

SingTel's Q3 net drops 9.6%; aggregate mobile base up 13.2%
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... blaming the drop on a weak performance from India-based affiliate Bharti Airtel and on currency gains in the Singapore dollar versus regional currencies. Southeast Asia's largest telecoms operator by subscribers and revenue today posted net profit ...
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Digitaltrends.com

Is Pinterest Pocketing Revenue by Tracking User-Generated Pins?
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The service makes money by taking a percentage of the generated affiliated revenue. Although adding a tracking code isn't rare, the blogger said Pinterest isn't informing users about the practice. “As most bloggers are aware, when you use an affiliate ...
Stick It To Pinterest: Move Fast To Cash In On Your Own PinsForbes
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Globe and Mail

Disney Posts 7% Broadcast Revenue Drop
TV News Check
The increase at ESPN was driven by higher affiliate revenue reflecting contractual rate increases and a reduction in revenue deferrals related to annual program commitments. Advertising revenues at ESPN were essentially flat as higher rates and units ...
The Walt Disney Company Reports First Quarter EarningsMarketWatch (press release)
Disney derring-doNew York Post
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Telegraph.co.uk

Headwinds Fail to Deter News Corp.
Zacks.com
At the domestic cable channels, affiliate revenue grew 9%, reflecting increased rates across Regional Sports Networks and the FX Network. Advertising revenue climbed 6% because of pricing and ratings growth at the FX Network, though partly offset by ...
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WISC Madison

Pinterest Quietly Profits From User Links
WISC Madison
Pinterest, which allows users to create a virtual pinboard showcasing items they find around the Web, has quietly been appending affiliate links to some pins -- the ones featuring goods for sale online through Amazon, eBay, Target and thousands of ...
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Hollywood Reporter

Scripps profits up 15%: Revenue grew 10% to $553 million
Chicago Tribune
Scripps Networks Interactive, parent of the Food Network and one of the last independent cable network groups, said profits last quarter rose nearly 15% to $178 million driven by higher advertising and affiliate fees. Revenue grew 10% to $553 million.
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