| |
| |
|
Audio Streaming Information |
|
|
|
Add Audio to Your Web Site and Increase Your Sales up to 35%!
Ok, you've got your site built, you have traffic coming to it, a good product at a reasonable price.... hmmm... what else do you need? What else could increase your conversion rate? Audio! All right I know what you're thinking... "Why should I go to all of the trouble of adding audio to my web site?" Because it can increase your sales by up to 35%!! That's why. Adding streaming audio it isn't as hard as you have been led to believe and you don't even have to pay a monthly fee either. You can start with sound recorder (Pre-installed on every Windows computer) and the free microphone that came with your computer. Some of the things you can do with audio to enhance your site are: * Create audio greetings * Create audio testimonials * Narrate tutorials * Create audio ezines * Add audio files for your visitors to download * Create audio articles * Add your band's music clips as tempting teasers to get buyers * Read children's stories * Tell Jokes * Sing... * Add music as a background to your web site (Tastefully -please!) This list goes on and on. Let's quickly cover a couple of the items on the list and see what the advantages are. Create Audio Greetings: Well, I think this one is fun. Don't you often wonder what that "Guru" sounds like? Or even what a web master who has created your favorite web tool or ebook? Adding an audio greeting is actually about the easiest thing to do if you want to improve your sales. For most web sites, when done tastefully, the sales can jump up to 35%! People just trust you more and feel like they know you a little better if they hear your voice. Also, excitement is contagious. If you are excited about your product, ezine or membership site you can hear it in your voice when you talk about it. SO CAN YOUR CUSTOMERS! And more importantly, your potential customers. Audio Testimonials: What can I say about this compelling reason, but this... what would be more believable to you - a web site with a bunch of written testimonials or a web site where you can hear the actual voices of current / previous purchasers explaining what benefits they got from the product? How do you even know for sure the written testimonials are real? It's hands down the one with the audio. All you need is Audacity (Which is free at http://audacity.com) to edit down too long testimonials - actually, is there such a thing as too-long testimonial? Maybe not - and the ability to have customers send you .wav files and a small picture of themselves. NOTE: You can get a free script from Will Bontrager at http://willmaster.com that will allow you to accept files from your customers OR you can set up a seperate ftp account at your server for customer uploads. See other articles in this series to learn how to implement this. Piece of cake! There are a couple of other steps to adding the audio to your site, but I will get to that in other parts of this article series. Create Audio Ezines: Have you ever heard Jim Edwards "I Gotta Tell You" ezine? (http://igottatellyou.com) Or watched the multi-media ebook and ezine how-to tutorials in Epublishing Express? (http://epublishing-express.com) It is so much more compelling to hear someone explain exactly what to do than read a dry ezine (No offense to all the other thousands of ezine writers out there) or ebook (Ditto to you ebook writers) and you learn much faster. Did you know that you only retain about 10-15% of what you read once? But that retention goes up to 60% if you hear it at the same time and flies up to 80% for a multi-media presentation. How many fewer customer service calls and emails would you get if you customers were retaining 80% of what you were teaching them? I can tell you... a lot! Think of all the extra time you would have to promote your business, create new products (Audio and multimedia products of course!) Heck, even spend more time with your family and hobbies. How much happier would your customers be if they were able to duplicate your success and complete your tutorials, assignments, or follow your direction? Again - a lot! How many more of your customers would buy other products from you if you were successful in teaching them or helping them with your first product? I think you can see where I am going with this... So, know that you know how important audio is how do you get started? The first thing you can do is go to http://easy-web-site-audio.com and sign up for the free Audio Tips Ecourse and get a new tip every three days on creative audio uses. That's a good start :) Remember those audio testimonials? Here are some other free resources for all of you ebook and ezine writers to get you started: (Some long links may wrap) Microsoft: http://microsoft.com (Free) Additionally you can access lots of free content add-ons, tools, and tutorials when you go straight to the media section on the Microsoft web site. Find it at Media Player v.9: http://www.microsoft.com/windows/windowsmedia/default.aspx (Free) Here you can upgrade to Media Player 9 (To store all of your audio files you have made in the easy access audio library) which is free. Media Player 9 is the preferred media player for listening to streaming audio along with Real Player which is also free. There are a lot of add-ons for the program, especially you want to get the one that converts your MP3s into smaller WMA files and save space on your computer. (It is a free teaser, they will probably try to get you to buy the full Plus! collection, but you don't have to!). Visit http://www.microsoft.com/plus for more information on the PLUS! product if you think in addition to converting audio you might want to let the kids play around with Media Player too. :) Remember all that extra family time you are going to have since you won't have hardly any customer service issues? Real: http://real.com (Free) Get the Real Audio player basic program which allows you to play Real Audio formatted files. A lot of online content is in this format. Don't forget if you are adding Real Audio to your web site to get the free "Producer" which converts other types of audio files (> wav and .MP3 for example) into Real Audio files for uploading, streaming, etc. Producer Basic (Free): http://www.realnetworks.com/products/producer/basic.html If you want to stream from your computer or server (Warning advanced topic!) you can use the free Helix Server Basic. Helix Server Basic (Free): http://forms.real.com/rnforms/products/servers/eval/mbps.html Also use the free PresenterOne to add audio and video to your PowerPoint presentations and stream them from your web site! http://www.realnetworks.com/products/presenterone/index.html (main page) and the free version is at: http://forms.real.com/rnforms/products/tools/presenteronebasic/in dex.html (Approx. 20mb) since it requires Producer (Real Audio product with a free version see above) it includes it in the installation. So if you are thinking of enhancing your PowerPoint slides and are going to download this, you don't need to download Producer separately. Shoutcast: http://shoutcast.com (Free) Start your own radio station for free. And obviously link to it from your web site and broadcast tutorial and educational content on your niche topic. Free to record and free to broadcast. Live365: http://www.live365.com (Fee) You can also start your own radio station starting at only $7/month. Pirate Radio: http://pirateradio.com (Fee) Purchase software for $29 one-time fee that will having you broadcasting in about 1/2 hour. Keep your eyes peeled for more audio/video/multi-media related articles in this series. We will be talking about different types of audio files, conducting interviews, recording tutorials, adding audio testimonials to your web site, and more. :) By the time we're done you will be an audio / video master! "Techie" Teri Mramer is the busy web master at TreeFree Publishing, The Editor of Epublishing Express- The only ezine that teaches ebook and ezine publishing with screenshots and videos! http://Epublishing-Express.com Also author of "Easy Web Site Audio!" The Easy Web Site Audio tutorial! e-Manual comes with 15 how-to videos. Add audio to your web site in about an hour! http://Easy-Web-Site-Audio.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
What The Muscle Power of Audio Can Do for Your Site How Audio can Influence SalesAudio can enhance your website by letting your visitor listen to your voice, which is the next closest form of marketing besides a face to face meeting.Who can use Audio?Anyone can use audio, it all depends how knowledgeable you are when it comes to designing your site. Teleseminars, Audio Downloads, Podcasts: Listen Up So You'll Learn and Earn More Internet Marketers love audio. You can't blame them. Alternatives to MP3 Although MP3 is the most popular format for encoding music, it is by no means the only one. There are two basic methods for compressing audio - lossless and lossy, and for each of these methods there are many formats. Jingles - What Constitutes A Successful Jingle Campaign? What constitutes a successful jingle campaign? In this article we will examine and listen to 4 successful jingle campaigns and look for key ingredients to their success.Jingle Campaign #1, Mr. How to Add Audio to Video Digital media is everywhere you look. Music and video production have made it to the grass roots level thanks to the affordability and widespread use of powerful computers. How to Use Your Computer as a Recording Studio A few years ago there was a revolution in recording technology. As computers became more powerful, they started to replace traditional tape recorders that were the heart of most recording studios. DVD Audio: An Introduction DVD Audio is a music format that is designed to offer improved audio performance over CD. The new audio format can be used to provide listeners with Advanced Resolution stereo and/or multi-channel (up to a maximum of six channels) music. How To Record Streaming Audio, Internet Radio And When it comes to music on the Internet, you have two legal choices: you can stream tracks, or you can purchase them as individual downloads.Replay Music can record streamed songs from most applications, break them into individual files (either as WAV or 128- to 320-Kbps MP3 files) and even tag them with the correct song and artist info. CD/DVD Master Preparation Tips "CD/DVD Master" is the disc you provide to your CD/DVD vendor for replication or duplication of that media. Here are some helpful tips for creating a high quality master:- Always use high quality media. MP3 vs. WMA There are just a few audio compression formats out there, just like there are only a few image compression formats (you may have heard of them: JPG, GIF, BMP). Two of the most popular audio formats are WMA, or Windows Media Audio, and MP3 (Short for MPEG, Moving Pictures Experts Group, Audio Layer 3). Get Personal by Adding Your Voice to Your Site Many customers in today's online business world are shopping around online for a reason; either they are too lazy to go to stores, do not like the masses of people, or they might just want to shop in the comfort of their home. What ever the reason might be, we can conclude that they are not in a store, but rather they are on your site. Why Arent You Using Audio? As use of the Internet continues to grow geometrically, we see an increased demand for information to be provided by a variety of media. Viewing options can range from simple text to PDF documents to video clips. 7 Ways to Use Website Audio in Your Marketing Arsenal Most visitors to your website are using computers with audio capabilities. Recently introduced techniques make it easy to take advantage of this capability. Dont Use Web Audio The Wrong Way Have you ever wrestled with a set of instructions, but then got so frustrated with it all that you threw them aside in a fluster and tried to figure out how to do it? yourself?Resulting in?Making a great big mess of it all?Similarly, if you really want to use Web Audio the right way, the way that WORKS, then you need to know what DOESN'T work.Here's what many people do, pretty systematically? to hinder their marketing and audio responses:1. wav; Recording Voice or Instruments A graduate student in Belfast wrote to me about a project he was doing. It is an inter-active instructional CD on the Tin Whistle. Adding Streaming Audio to Your Website Adding streaming audio to your web site can help you enhance the message you send to your customers and can serve as a wonderful confidence-building tool. In the past, audio was used primarily as a decorative effect, but advances in technology and the increased use of the internet by consumers have made it easy for you to add streaming audio to your web site and create a personal bond with your clientele. Five Tips to Become a Soundbite Genius 1. Speak in soundbites to everyone. Seven Ways to Warm Your Prospects Using Website Audio Gone are the days when putting audio on your website consisted of subjecting your visitors to gaudy musical fanfares and various clichd sound effects. Fortunately, audio has now become a lot more sophisticated and new techniques that allow audio to be streamed have made it possible to use your own voice as a highly effective marketing tool. WAV; Useful Applications; Recording Your Tapes or L.P.s to CD My first article about digital recording that I have had published in various places on the net for some time, talks about the two main audio formats midi. and wav. Adding Sound To Your Web Site - The Good, The Bad And The Ugly Many webmasters like the idea of adding background music to their web sites but most shy away from doing it worrying about slow loading pages and large file sizes. There are many different ways to add background music to your site and some of them don't require large files to achieve professional results.
|
| Article List | Index | Site Map |
|
All logos, trademarks and articles on this site are property and copyright of their respective owner(s).
The comments are property of their posters, all the rest is Copyright © 2006 CanadaSEEK.com - All Rights Reserved. |
