Book Marketing Information

A First Time Authors Publicity Kit Materials


If you're a new author that has been requested to send publicist materials, you may feel left in the dark on what to send. Here's a list of the usual items.

1. Author Bio
This is no place for modesty. You're competing with many other authors out there and need to show how your hot and worth it. Remember to include your accomplishments and give a little background information. Often readers want to know about the author's interests..

2. A photo
This is optional, but if you want to get your face out there, this could help. Keep in mind that not every editor will use your photo.

3. Interviews
Any newspaper/magazine clippings may be include if it's related to you and your writing, awards an accomplishments. Clippings about your personal life may bore the editor requesting your materials.

4. Reviews
If you have any reviews for your latest release, have them printed on clear 8.5 X 11 paper and include them in your kit.

5. Promotional Items
It may also be requested that you send any promotional items. Examples would be: Posters, pens with your web address, buttons, bookmarks,etc...

As time goes on, you'll expand your PR kit. A great idea is to have a press kit right on your website to save editors time and money. You may want to have all your current materials in one easy to download PDF file. Each time you have something new to add update the file.

About the Author: Laura Hickey is an up and coming author. Her works include Mysterious Chills and Thrills for Kids and a co-writer position for the TV pilot, Officially Lush. You can read more free articles by Ms. Hickey on her homepage:

http://www.laurahickey.com

  


MORE RESOURCES:

AdAge.com

Ford vs. Chevy: Did Attack Ad Backfire?
AdAge.com
According to the analytical marketing folks at Kelley Blue Book, more visitors checked out the Ford truck area on KBB's website than visited the section devoted to Chevrolet directly after Chevy's Silverado ad that zinged Ford during the Super Bowl.

and more »


Small Business Trends

How to Drive Buyers for Your Book, in Droves
Small Business Trends
The topic of marketing your book was one we explored recently in an hour-long chat on Twitter. We tapped into the expertise of 4 “guerrilla book marketers,” plus savvy members of the community. Talk about creative ideas for marketing books!

and more »


Rush Limbaugh and Glenn Beck Are Joined by a New Conservative Voice, Hudson Flynt.
San Francisco Chronicle (press release)
"Hudson Flynt returns from CPAC to unveil his new voice on conservative talk radio", cites Flynt's sponsor, Monster Marketers. His first commentary will be delivered today to the Atlanta market on Rush and this Wednesday on Beck via 640AM and WGST.com.

and more »


CompTIA Strengthens Global Marketing and Communications Capabilities with ...
MarketWatch (press release)
13, 2012 /PRNewswire via COMTEX/ -- Named new senior vice president for marketing and communications at leading IT industry association CompTIA, the leading trade association for the world's information technology (IT) industry, today announced the ...

and more »


Heat Up Valentine's Day With ASI's Top 10 Sexiest Promo Products
PR Web (press release)
A search for romantic giveaways in ASI's exclusive promotional products database reveals marketers are in hot pursuit of everything from condom shaped USBs and a safe sex kit to the Little Black Book of Sex Toys. The Advertising Specialty Institute ...

and more »


Author Solutions dances into the DIY e-book market with Booktango
CNET
by David Carnoy February 8, 2012 1:41 PM PST Follow @DavidCarnoy With the boom in e-readers, self-publishing has become big business, and Author Solutions, one of the largest self-publishers in the US, has entered the DIY e-book market in a big way ...

and more »


First Comprehensive Do-it-yourself Book Marketing Service Offers Low-Cost ...
Sacramento Bee
New Book Marketing Service: YouDoPR.com educates, enables, and empowers authors and publishers to promote books like professional publicists. Authors get press release distribution, updated media lists, sample professional press releases and pitches, ...

and more »


Dr. Michael Jaffe's New Book Helps Golfers Overcome Back Pain
Albany Times Union
AuthorHouse, an Author Solutions, Inc. self-publishing imprint, is a leading provider of book publishing, marketing, and bookselling services for authors around the globe and offers the industry's only suite of Hollywood book-to-film services.

and more »


Format changes, but books are still good sales tools
Chicago Daily Herald
By Jim Kendall E-books have changed the marketing dynamic entrepreneurs enjoyed when they handed their book to a prospect or followed up a meeting with a handwritten note that said, for example, “There's more on how you might approach selling on page ...



The Art and Science of Success, Volume 4" Has Just Hit Best Seller on Amazon
PR Web (press release)
On February 10, 2012, The Art & Science of Success Volume 4, Proven Strategies From Today's Leading Experts hit #5 in Global Marketing and #2 in Work Life Balance categories on Amazon. The book is the fourth volume in the best-selling series of The Art ...

and more »

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