| |
| |
|
Copywriting Information |
|
|
|
Power Keys To Writing Power-Packed Marketing Copy
In order to maximize your sales efforts and fully seize your greatest profit potential, these essential elements are a "must-have" and "must-apply" in all of your action-driven marketing communications. Value-Added, Benefit-Rich Headlines Make The Difference A bold, mouth-watering headline is considered by many a marketer to be the most important element of any super-effective marketing copy. Studies show the right headline can significantly increase response results to an offer exponentially. Did you know that only about 20% of your required prospects ever get beyond the headline to read the full body of the copy? It's absolutely true! So therefore, you must appropriately invest the time and brain power to make your headline sing. Avoid the witty or cute rhetoric routine. Why? Because it always places too much attention on your company's sensibilities rather than applying the laser-focus upon your potential client's real needs and honest desires. The secret is that clients are far more interested in reading about "themselves" and their world than about your company and how big or great you think you are. Project a benefit in your headline that undoubtedly enhances their life, using "Power Words" such as: "Secrets Revealed",; "Introducing"; "Award-Winning"; "Discover"; "Announcing"; "Breakthrough"; "Facts"; "New"; "Now"; "Yes"; "Success"; "Proven-Results"; "Guaranteed!"; "Sale" - all words that vibrantly express action, capture the full attention of your prospects, and promise them something BIG! (The two words of most value to your clients are most commonly, "You", and "Free".) Explain The Prospect-Centered Proposition Always maintain a "prospect-centered" perspective. It is ALL about your client! Either it states their current rough situation, and "...isn't it awful", or it portrays an attractive dream they have about what their life could ultimately become... "If only..." Go back to the foundation of the product or service being presented. Why does your product or service exist in today's world, and why does your company sell it? The proposition sector of your marketing copy sets up a kind of gap, which you are about to fill with... multiple benefits. Deliver Multiple Benefits A benefit is anything that will make a client's world better when using your product or service. This is the huge payoff, and the crucial section of your marketing copy where you must fully deliver the goods. Take a close look at what is being promoted, and then... Write down each and every benefit that you can, without focus about which one is the most important. You will put them in the right order of power later. Write down everything that can truly do your client good. Everything! After finishing this "mind dump", go back and meticulously go through priority process. Try not to prioritize as you list the benefits... that will only hold you back. Always list first, order second! When writing your marketing copy, begin with your most primary benefit first, then the second, third and so on down to least significant benefit as you complete this all-important list. Spell Out All Comprehensive Features A feature is quite simply a fact about a product or service, such as "some assembly required, batteries not included", or "made in China". Features specifically explain how things are created, delivered, managed, and maintained. Think of this section as the support system for the underlying benefits. Be on-point here because it demonstrates your overall professional ability, keen understanding and your total level of competence. Be Long About Your Copy It is a written and well documented fact - "longer" copy sells more products and services than falling short (delivering shorter copy). Consumers are hungry for information, particularly if they are shopping for a big-ticket item. If they read beyond your opening headline, they are a good prospect for the product or service being sold. It's your job to tell them everything they need to know. Calling Attention To Your Historical Key-Points Not until the "Grand Finale" should you ever speak about your company and your accomplishments in any great detail. Think of your company as the Harry Houdini who, only after showing his magical wonders to the total delight of his audience, ultimately reveals his true self. Marketing copy fails because it so often congratulates the company magic before any tricks have been performed. The disposition? No sale! Ask For Response NOW Your marketing copy must deliver an exact call to action. Do you want the consumer to call, or write you or perhaps send you a check or even Money Order? As residents of the 21st century, we are literally trained by hundreds of daily advertisements in an effort to get us to react and respond. So make the call, adamantly and specifically. Summarize your primary sales points, and then ask yourself... Is there any reason why your prospect(s) should not act right now? Implement a meaningful benefit: A limited-time offer, result performance or money-back guarantee. Energize your marketing copy to close on the concise selling point. About Tony Marino, Ph.D., Marketing Dr. Tony Marino is not only the CEO of America Web Works (http://www.AmericaWebWorks.com), he is also the Founder of the http://www.AudioVideoStreams.com, the International ePublisher's Association, Christian Times eBusiness Newsletter and the author of the ePublishing Master's Course at: http://www.ePublisherUniversity.com. Additionally, he holds Email Compliance Officer status for many of today's leading Network Marketing companies. He has also worked with the likes of legendary Direct Marketers Ted Nicholas and Gary Halbert. Best-Selling Authors, Harvey McKay, Jack Canfield and Mark Victor Hansen. ABC Television's, Jimmie Kimmel and NBC's, Carson Daly. Online Marketers, Dale Calvert and Jay Abraham just to name a few. His offices are location in Portland and Los Angeles and he'd love to hear from you anytime! http://www.AmericaWebWorks.com 866-824-9684
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Advice for Copywriters: How to Win the Freelance Bidding War Are you a freelance copywriter working from home? If so, you've probably been on the project bidding war sites, like elance.com. Freelance Copywriters on the Internet: How to Tell the Difference Between Heaven-sent and Hack If you're hunting for a good freelance copywriter and have never done it before, or if you have but find yourself needing another for the first time in a while, I don't envy you. This "brave new" e-world has turned your once straightforward search of a neatly stacked file of brochures and introductory letters into a bothersome wade through a mucky world of half-baked online listings and search results which only seem to list those freelance copywriters who are experts in SEO, or at least know what the heck it means (search engine optimization). Power Keys To Writing Power-Packed Marketing Copy In order to maximize your sales efforts and fully seize your greatest profit potential, these essential elements are a "must-have" and "must-apply" in all of your action-driven marketing communications.Value-Added, Benefit-Rich Headlines Make The DifferenceA bold, mouth-watering headline is considered by many a marketer to be the most important element of any super-effective marketing copy. Is Freelance Hiring Right For You? Assume you were faced with the task of hiring a new group of talented individuals to handle a huge account you just landed. Are you up for the task? Or perhaps you have a small job that needs completing but no one on staff can handle the project. How To Ethically Use A Swipe File For Your Ad Copy Did you ever wish you could afford to hire one of those professional copy writers who charge $5000 or more to write a simple sales letter? Or worse, have you laid down your hard-earned cash for a self-proclaimed "professional" writer, and gotten back something your 3rd grader could have written?If you spend countless hours staring at a blank page trying to come up with compelling ad copy for that "killer" sales letter (you know, the one that's going to make you rich beyond your wildest dreams?).. Accelerate Your Freelance Copywriting Master Business Plan! Ever wish for your own copywriting business?Ever wish you could become one of those internet marketing gurus and live out your dream of being who you really want to be?Well, what's stopping you? Is it time? Money? Fear of the unknown? These are the roadblocks that prevent so many of us from achieving our full potential for greatness.If you're good at something, and I'm sure that you are. 11 Ways to Get an Editors Attention I worked as a business magazine editor for about 20 years. During that time, thousands of news stories and press releases crossed my desk. Copywriting and Your Five Senses In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing descriptive copy. Copywriting Tricks: Nailing the Voice Professional copywriters are well-familiar with what's commonly referred to as "the voice." What is this exactly, and why do you need to master it in your writing?If writing is icecream, then "the voice" is the flavor in your scoop. Six Reasons You Don't Need a Technical Writer (and Why They're Dead Wrong!) I know, I know. Times are tough. Its Time To Start That Swipe File Just as great fiction is an art, so is great copywriting. Beneath the art, however, there's a foundation of basic knowledge and skills. Health and Fitness: A Huge Industry in Need of Writers Think about how much you read about and spend on health and fitness.Do you ever exercise? Take supplements? Go on a diet? Visit the doctor sometimes? Most of us do all four. Write Benefits in Your Headlines to Deliver the Dream! When you create headlines, do you put benefits into your headlines to deliver the dream? Do you create headlines that draw your reader deeper into the rest of copy?Let me ask you a simple question. "Why do people read any printed material beyond the headline?"The answer, because there was something in the headline that attracted their attention, raised their interest and curiosity, or contained a perceived benefit for the reader. Custom Writing Services: Market Overview Market identification Custom writing services market is a sector of the e-commerce industry. Custom writing services are fee-based. Top 7 Things To Do Before You Hire A Copywriter Now that you've decided to hire a copywriter, how do you go about finding one? Here are seven things to look for to make sure the match is a good one.#1 - Define your expectations. Getting Paid for Your Articles If you've been writing web articles to help promote your business, you may also wonder if you can write articles and get paid for it. What type of articles will land you some extra cash, and what control do you have over the resubmission of your content once you hand it over to the editors?Type 1. How To Write Powerful Headlines I want to tell you how I go about writing headlines. I like to keep swap files of headlines around for future use. How You Can Proofread Your Own Work Putting out a high quality product is a given these days. With all the competition out there, you have to look great in every aspect. Sell Anything To Anyone On The Internet With Hypnotic Writing I imagine you are the type of person who really wants to make your idea a reality. I also think that you fall into one of two groups; the first is a person who WANTS to succeed but does not know how. Should You Use Testimonials When You Create A Web Site? You've probably seen web sites with testimonials - they can add legitimacy. But sometimes they are believable, and sometimes they are not.
|
| Article List | Index | Site Map |
|
All logos, trademarks and articles on this site are property and copyright of their respective owner(s).
The comments are property of their posters, all the rest is Copyright © 2006 CanadaSEEK.com - All Rights Reserved. |
