Domain Name Information

How Can You Choose the Best Domain Name?


It's all in the Name

The domain you use for a particular site can have a huge impact in the way that humans and search engine spiders perceive it. Domain names were once so expensive that only those wanting to protect a brand or who could afford them owned them, now they are commonplace and if you know where to look, you can pick up a domain name for free.

Now that they are much easier to obtain, it is hard to take any site that does not have it's own domain name very seriously. Without a domain name, a company is likely to be passed off as amateurish or seen to want to cut corners to save money. If you have a company site and you still haven't got a domain name for your website, then you might want to think about getting one!

Make it Memorable

The best domain names are those that people can remember, because if your visitors can remember it, they are more likely to come back. If you do not already have a company or other name selected for your site, then it is often a good idea to make your domain name the brand for the site. Tying your site name to the domain is just one way you can help your visitors remember how to find you again.

Tips for choosing the most memorable domain name. keep it short and easy to spell.

make use of keywords or popular search terms whenever possible.

generic terms are like gold dust if you can get them.

the more unusual but familiar sounding a domain, the better.

add a twist, some domain names are remembered for being different to what you would expect to find there (e.g. monster.co.uk)

One of the major problems of trying to promote a specific domain name is that in general, people (or sometimes browsers) assume that they end in a .com. If your site uses a domain other than a .com, then you may want to make the domain your site identity, otherwise you could have your visitors remembering the domain name but not the extension and going to related site that isn't your own!

Domain Branding

If you purchase your domain with the intention that it will become the brand that you promote, then it is worth taking into account the specifics of the domain. Keywords can play an important part in your brand, particularly if it is specific to your industry, as they will help to make your domain name memorable while improving your search engine rankings. In the case of directories such as Yahoo and DMOZ sites are usually listed in alphabetical order, so anything starting with A, B or C has a much better chance of being higher on the list than those starting with X, Y or Z, and so is more likely to be noticed. Don't however be tempted to use a domain that has been "padded out" to get a high position in an alphabetically sorted list; not only will it look tacky and amateurish, but most directories use human editors who would pick up this obvious trick and either correct it or ignore the site altogether.

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MORE RESOURCES:

RedOrbit

Internet domain name project relaunches after software bug
Reuters
In the most ambitious expansion of the Internet so far, the body that oversees domain names has now given organisations until May 30 to apply for their own Web address endings - for example .london, .eco or .canon - provided they have a legitimate ...
ICANN Domain Name Application Process Re-OpensRedOrbit
Internet domain name programme back on trackVertical Leap News (press release)

all 152 news articles »


InsuranceQuote.com Domain Name For Sale Exclusively with DomainAdvisors
San Francisco Chronicle (press release)
Top Insurance Industry Domain Name Now Available. Boston, MA (PRWEB) May 23, 2012 DomainAdvisors, a leading broker of ultra premium domain names, announced today that the multi-billion dollar insurance industry's defining domain name, ...

and more »


LegalSupply.com Lost To eLegalSupply.com: “The Transfer Of A Domain Is ...
TheDomains.com
by Michael H. Berkens At the time there was no indication who filed the UDRP seeking control of the domain, but the decision has just been issued and the complainant is eLegalsupply.com, LLC. eLegalSupply.com just took the generic domain name ...



Could the .secure domain make the Internet safer?
InfoWorld
By Robert Lemos | InfoWorld Most calls for new TLD (top-level domain) names seem like little more than real estate developers proposing the creation of entire new continents just to lease the land. The creation of .name, .pro, .xxx, and even .biz, ...

and more »


Internet domain name project relaunches after software bug
Reuters
In the most ambitious expansion of the Internet so far, the body that oversees domain names has now given organizations until May 30 to apply for their own Web address endings - for example .london, .eco or .canon - provided they have a legitimate ...



The Challenge of Classing Up Go Daddy
BusinessWeek
“Everybody gathers around to watch,” says Elizabeth Driscoll, a spokeswoman at Go Daddy, which helps businesses register domain names and run websites. “It's pretty exciting.” When the whirlwind ends, participants usually exit with a few hundred bucks.
BusinessWeek Covers Godaddy.com: “The Challenge of Classing Up GoDaddy”TheDomains.com

all 2 news articles »


Researchers Propose TLS Extension to Detect Rogue SSL Certificates
PCWorld
A more static implementation of this system already exists in Google Chrome for particular domain names, including Google's. TACK is based on the same public key pinning concept, but instead of pinning CA public keys to particular domain names, ...

and more »


Mayor arrested after illegally accessing GoDaddy account and cancelling domain
Domain Name Wire
Register your domain names with Searchen Networks Inc., Check domain name availability. Search for domain names. Domain Name Wire is the Domain Name Industry's News Source. Mayor and his son accused of hacking into email and then illegally accessing ...

and more »


Using Nigeria's domain name for economic growth
The Nation
By Adline Atili 12 hours 51 minutes ago Of what use is the country code Top Level Domain name, .ng to the economy? It can boost Gross Domestic Product (GDP), drive broadband growth and stimulate economic development, say experts, ADLINE ATILI reports ...



MyBroadband

Number of co.za domain names revealed
MyBroadband
There are currently around 780000 .co.za domain names, with between 100000 and 140000 net additions annually. This is according to Uniforum SA director Neil Dundas. Dundas said that there are around 200000 new .co.za registrations per year, ...


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