| |
| |
|
Ecommerce Information |
|
|
|
Complementary-Relational Linking and How It Could Save Your Internet Business
The concept of linking is that sites with common interests should link to drive more traffic to each other's businesses and to increase their "popularity." Search engines, such as Google, give much higher ranking to sites with high popularity. They feel that when many sites are linking to yours, it's a sign of ranking value. The standard linking philosophy of most websites is to have a "links page" that piles all the link partners into one common pool, without any indexing. That type of link will only help you with SE ranking but not sales. Next up the ladder is the links page that's indexed, making your website easier to find. A much better solution if you must have a links page. Of course, the best link in the world is when your partner puts you on his home page. I tell you, it's enough to make any Net Marketer go into involuntary spasms! However, the chances of that scenario are slim to none! That's not to say there isn't a middle ground between the above strategies. There is a better option: Complementary/relational linking! As an example: Let's say your website sells only pencils and you link up with a partner that sells paper; that's complementary! Relational linking then assigns a merit value to all the linking proposals, using these facts: Page ranking: Is it more or less equal? Search Engine Ranking: Do both partners have good positions? Traffic: Is the traffic swap equal? As can be seen, some of the above quantities are interchangeable but shouldn't get in the way of judging the merit value of each offer. Depending on each circumstance, the varied partners will have a merit value that will give them more or less prominence on your website. The ideal circumstance is when you find a linking partner with the complementary/relational approach built into his sales program and the layout structure of his website. Meaning: Location, location, location! Without the above approach, many possibilities to garner extra income from your Net venture will not take flight! The above paragraph should have even more meaning when you consider the fast-approaching age of general broadband use. It is coming sooner than what anybody imagines; spelling out the end of many text only websites. For all good reasons you should strive to create complementary/relational linking with as many partners as merited. Build your website to give them as much exposure as you can. All the bells and whistles! Provide ample space and graphics for them, trade full page articles and resources! Very important: Have them do the same for your business! In closing I will exhort you to embrace multimedia and the broadband revolution as a principle of self preservation. The folks that take all their resources and put them in a text only links page, will suffer the twists and turns of the not-so-kind near future! Francisco Aloy, the author of "Yes, I Want to Start My Internet Business Without Being SCAMMED!." Has an online business catering to the needs of the Newbie Net Entrepreneur. Visit his site to see more of Mr. Aloy's articles. http://www.newbie-business-guide.com (C)2004 Francisco Aloy
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Helping Your Visitors: a State of Mind What does "helping your visitors" mean exactly?It means writing your sites, newsletters and emails in such a way as to help each visitor achieve his or her goal.That may sound like a simple task, but it isn't. Credit Card Merchant Account Basics Knowing which credit card merchant account to get can be very confusing. There are thousands and thousands of banks, merchant account providers and third party sales teams that can offer you all kinds of incentives. Are You Making These E-Commerce Excuses? (part 2) Last time, we started to take a look at the most common reasons why most people don't make progress on their e-commerce and Internet marketing goals. Today, we continue the discussion. Paypal Primer To conduct business on the Internet, whether informal, one-time only transactions between two friends, or a full-fledged business selling products or services, payment arrangements have to be made. Before 1998, this often meant either checks sent through snail-mail, or very expensive, and often hard-to-obtain, merchant accounts for online credit card processing. Why Suppliers Should Use B2B Exchanges Business to business e-commerce is on the rise! Worldwide B2B e-commerce revenues are estimated to reach around US$ 2 trillion in 2004. This is a significant leap from last year's US$ 1. Why This Is The Perfect Time To Start Charging For Website Subscriptions If you're a writer, researcher, subject matter expert, enthusiastic hobbyist, or an authority on almost any topic, there has never been a better time to start your own subscription website or online newsletter.And if you're already publishing a hobby website, now is the ideal time to convert at least a portion of the content to fee-paid access. Top 5 Dot Com Myths Debunked Most people who get into business know what's involved. They have completed hours of research before getting into it. The Clickbank Crash of 2003: Lessons Learned I had a rude awakening recently. I checked the days worth of sales from one of my sites and there were none. Shopping Carts and the E-Aisles Have you ever gone to the store and thought you only needed a few things so you didn't grab a cart? The next thing you know your hands are full and groceries are crashing everywhere making a big mess. If only you had gotten a cart. Excuse Me, Are You Wasting Traffic? The largest cost and concern of an internet business is customer acquisition; traffic. Both quantity and quality of traffic directly determines the succes of an internet business. The Census and the E-Commerce Wave Understanding business and product sales can sometimes put me in a whirlwind. My job tends to get me involved with loads of different opportunities dealing with all sorts of product lines. The ClickBank E-Commerce Solution ClickBank.com can offer you multiple solutions for your e-commerce business. 5 Tips for Online Shopping Shopping online has become more and more popular in America as we are all looking to save a little time and money. E-commerce sales are growing at astronomical numbers ranging from 20-25% per year. 7 Key Steps To Reduce Refunds and Chargebacks One sure-fire way to loosing out big time on your business profits is from incidences of excessive refunds and chargeback requests. If the number is high in any period you could risk loosing your third party merchant account altogether. Shopping Cart Abandonment - Discover 5 Things you can do to Lower Cart Abandonment A common frustration among merchants who sell online via a shopping cart is the percentage of people who abandon their cart and leave the site never to return. This is known as the shopping cart abandonment rate. Doing Business Online - Private B2B Exchanges Business processes are the building blocks of an enterprise. If one of these processes fails to live up to its expectation, business starts to flounder. Is It Easy to Build An E-commerce Web Site? --Online Commerce--E-Commerce website is all about selling products and services over the Internet. Amateurs may think that it is easy to build your own e-commerce system and our advice to you is to stay away from these amateurs. Starting An E-Commerce Business The development and expansion of the Internet has made business opportunities, once only available to the wealthy, available to nearly everyone. In the past, opening a business was a huge commitment in terms of finances and risk. E-commerce: Is It Right for You? The birth of the Internet and the mass availability of personal Computers in the late 80's changed peoples life forever, Everyone now has had the potential to be their own boss whether you are mother at home looking after your children or a manual laborer there are opportunities in abundance . Just a search on Google for business opportunities will bring up more offers than your parents would have had in their whole life. Is Your Business Afraid of the Internet? My Business is Afraid of the InternetBill Gates, CEO of Microsoft, once said that there would soon be two types of businesses, those online, and those out of business. Those words still ring true today, and many small businesses are missing a huge boat by not getting online.
|
| Article List | Index | Site Map |
|
All logos, trademarks and articles on this site are property and copyright of their respective owner(s).
The comments are property of their posters, all the rest is Copyright © 2006 CanadaSEEK.com - All Rights Reserved. |
