| |
| |
|
Ezine Publishing Information |
|
|
|
Need Ezine Content - Think Holidays
Publishing an ezine certainly has its benefits and rewards, but even the most prolific publishers often need more content ideas, topics and graphics. One of the best resources for newsletter and ezine publishers is holidays; they are a true gift because they can provide an overall theme, a topic, graphics, as well as content. They can add a little spice to your usual, consistent branded newsletter. The best part is that most of the holiday content is free, and it doesn't have to be in your industry or on your specific newsletter topic. There are countless holidays to choose from, with varying lengths- Mother's Day, Book Week, American Heart Month. A common holiday theme is Halloween, which many publishers use as an excuse to add a fun graphic to their ezine. It's an easy one because Halloween images exist in most clip art collections, many can be found online for free as well as for purchase; custom graphics are always an option. Halloween is a fun holiday that brings out the kid in all of us, and is universal enough that no one would question its appearance in an ezine on almost any subject. Stepping out of the box, when it comes to use of a holiday theme, American Heart Month provides a good example. This holiday is an obvious choice for a fitness trainer or nutritionist, but can be a great topic for other businesses like an accounting firm. A few ways in which our sample holiday can provide newsletter content:
A business like our accounting firm can provide a public service announcement and they can customize the information to their expertise by providing answers to the following questions: If you join a health club, is that a tax-deductible expense? A nutritionist? Is installing a gym on site for your employees tax deductible? Did you know improving your health can translate to lower premiums on life insurance? Questions like these can also be formatted into tips, which can then be offered to other publishers as content, increasing their exposure and further establishing themselves as experts. Can't find a holiday to suit your business goals? Create one! All you need to do is come up with a theme and a name, and declare it! Who knows, maybe one day Hallmark will immortalize it with a line of cards to send out for your holiday. In any event, have fun and keep those ezines full of celebrations and great content. Everyone loves an excuse to celebrate so why not be the inviter; the business that follows is an added benefit to the good will you inspire. *Please make sure you have necessary permission before using an image or content. About The Author Jane Tabachnick is an e-marketer and email virtuoso. She is the author of Plain Jane's Promotional Planner 2004 http://www.plainjanesplanner.com, the ultimate resource guide for marketers, retailers, ezine publishers, fundraisers and anyone who needs to generate more business; it contains over 2000 holidays and events- each one a promotional opportunity. She is also co creator of Email Virtuoso, dynamic email templates and how to books http://www.emailvirtuoso.com She can be reached at mail @ plainjanesplanner.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Publish Articles Online: Start With Your Own ezine So, you want to publish articles online? It's really quite simple, and it's a great way to promote yourself or your product. But where do you begin? This is actually quite simple too. The Nitty-Gritty Of Ezine Publishing I sat here this morning, and decided to work out exactly how much time I use on creating my weekly ezine, and I almost kinda shocked myself. I`m not the ONLY publisher who refuses to automate, so please, after reading my hours, spare a kind thought for all those other publishers out there that do everything manually, and who really take the time to get down to a personal level with their subscribers. Ezines and Newsletter Software - How to Drive Traffic and Improve Your Business Cashflow So how do smaller businesses use the internet to drive traffic and improve their cashflow?The upfront answer is building a permission based contact database tied into your website.Build a targeted list and you will have cashflow on demand. E-zine Promotion: 10 Smart Reasons To Charge A Fee For Your E-zine You publish an e-zine, you may consider to start charging a fee.Here are some e-zine promotion reasons:1. Ezines VS. Trade Journals As many people know Industry Trade Journals in America have gone through a tough time in recent years due to slowing of advertising dollars. In many industries this is the case. Create An Immortal Ezine: Evergreen Newsletters This article is particularly for those people who want to communicate regularly with their readers and through this communication build up a strong relationship. If you've never considered using a newsletter or ezine to contact your prospects and suspects, then now is the time. How to Format Your Email Newsletter When subscribers' email readers (programs) receive your text newsletter, they will display it in all kinds of ways. Not only are there different programs, but each one has several customization options. Want To Start a Publishing Revolution? Calling all publishers, editors, journalists and freelance writers. It's time to breathe more life into your copy. The Quick Ways To Increase Your E-zines Subscriber Base 1. Give Incentives Give people an incentive to subscribe to your e-zine. Ezines, Ezines Everywhere! There are literally thousands of ezines being published online these days. Sometimes it is hard to know which ones are best for advertising in, reading, subscribing to and so on. 10 Critical Things To Do Before You Spend A Dime In Advertising "Research?"Let's say it again?"Research"?Grrrrrrrr.The word "research" can make many eBusiness owners cringe. Create An Ezine To Get People Back To Your Site I know you've worked hard on your website. I know it looks pretty good - in fact, it's fantastic. Ezine Advertising Strategy Exposed-15 Tips to Boost Your Profits In my opinion, Electronic Magazine (Ezine) advertising is the greatest, untapped source of online advertising available today.The reason: Ezine Advertising (EA) matches your product or idea to people with similar interests. Location, Location, Location The first thing you should consider in advertising is the first thing you should consider when buying real estate: Location, Location, Location. You want to focus all of your efforts on your intended audience. Three E-zine Alternatives You May Not Have Considered During the free e-zine publishing teleclasses I offer every month, I always get a few people who say to me, "You know, publishing an e-zine sounds great, but I just don't think I have the time to do it on an ongoing basis." Or, "I'm not sure if I'll have enough content to publish an e-zine. Three Breathing Techniques For Any Ezine Article I subscribed myself to many ezines. I'd love to read articles in them. The Plain Truth About Branding for Newsletter Publishers and Web Designers Branding, or brand marketing as some now call it, is one of the buzzwords of public relations and marketing. I searched several dictionaries in vain for a precise definition of this high profile concept as it is applied in the business world. Email Newsletter Software Should I create my newsletter in a word processor or email program? Which email program should I use?Those two questions came from a visitor to the Manager's Guide to Newsletters website. She planned to start an email newsletter that would go to parents of students at her school and wanted to know about the software she would need. How To Make Money Online With A Newsletter Many online internet marketers tell us "its all in the list" and many people lap up stories of guru's emailing thousands in their online list and making a huge profit in the process. Actually you too can start your own email list and make money from it as well. Why Self-Publish Your Book? When I meet an author with a great book concept, one who's definitely the right person to write that book, right away I'll often encourage him or her to self-publish. This is because I know that, if an author is thoroughly invested in what they have to say, and if they're determined to create a buzz about their message, they'll discover .
|
| Article List | Index | Site Map |
|
All logos, trademarks and articles on this site are property and copyright of their respective owner(s).
The comments are property of their posters, all the rest is Copyright © 2006 CanadaSEEK.com - All Rights Reserved. |