| |
| |
|
Ezine Publishing Information |
|
|
|
Why Dont My Subscribers Listen to Me?
I received a very good question from a subscriber and I wanted to share it with you: "I have almost 500 people sigend up to receive my newsletter but each time I send it 8-9 open it and 1 =3 click onto the website. Now what do I do?" Honestly, there could a lot of factors involved in the low open rate. If 8 or 9 actually open it and then you get 1-3 click...that's pretty good. But the problem here, seems to be with getting people to open the darned email. Here's a couple things to think about: 1. How much of your email is getting through? Could your email or the service you're using be blacklisted by certain ISPs? I would check and see if you can see how many of your emails are actually going through. 2. How about a compelling subject line? Test out different subject lines to see what grabs your subscribers interest. If you're still writing: "MyDomain.com Newsletter Issue 1 Vol 14" Then cut it out!:) That's not going to get people to open it. Try to give them a quick glimpse of what's inside and make it interesting. You'll probably find certain things grab your subscriber's attention than others. 3. What are the contents of your newsletter like? Is there a reason for people to open it if they don't have their wallet ready to buy something? I know that many people who sell products only place information about product specials, etc....but if your subscriber is not in a buying mood, they may not open your email. Go the extra mile and provide them with VALUE in your newsletter. Give them special tips and advice related to your product that will help them solve problems. For example, if you sell corporate gift baskets - give tips on developing client relationships or anything related to the goal of corporate gift giving. 4. If you reach a broad audience, customize your mailing lists. I happen to know the lady who submitted this question does sell gift baskets...but she sells all kinds of gift baskets. What kind of value can you deliver to your customers / prospects if some of them: - buy new baby gift baskets - buy corporate gifts - buy Valentine's gifts It's tough. I'd look to Amazon as the ultimate model to emulate -- they customize information for you based on your interests. They know what you looked at when you visited their website and they also keep track of what you buy. Then they deliver relevant products and content to you.You can apply the same plan to your mailing lists. You can give opt-in subscribers tell you what topics they are interested in or if you are putting your customers on your follow up list -- make sure that follow up list is related to what they bought. Keep working at it and learning what your subscribers WANT and deliver it to them. Don't give up...just get better. About the Author: Alice Seba is a full-time online business owner that thrives on helping others say good-bye to their J-O-Bs forever. Sign up for her "Internet Marketing Prescriptions" to cure what ails your online business: http://www.AliceSeba.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Why Arent You Writing Ezine Articles? I'm amazed!Everywhere I go on the Web, people are desperately searching for ways to get more traffic to their websites. Some will even pay hundreds of dollars for an Express Listing in Yahoo. WHOOPS -- There Goes My List! (Are You Backing Up YOUR Biggest Asset?) Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good?OK, now imagine losing your entire e-zine subscriber list. Managing Internet Addresses in Your Email Newsletter Web and email addresses pose a special challenge for writers and publishers of email newsletters and ezines.I don't know about you, but I find it frustrating when I have to copy and paste an address into a browser, or into a separate email window. Gosh, What Am I Going to Put in My Email Newsletter THIS Month? So you decided to put out a monthly newsletter, because "that's what smart marketers do." This is a terrific idea! After all, really good content is the way to your readers' hearts, and everyone loves to receive presents in the mail (or, email in this case). 10 Tips For Ezine Publishers 1. Many Ezine Publishers use too many styles of separatorin their Newsletter. How To Make Money Online With A Newsletter Many online internet marketers tell us "its all in the list" and many people lap up stories of guru's emailing thousands in their online list and making a huge profit in the process. Actually you too can start your own email list and make money from it as well. How Many Articles Can An Author Write As An Expert In A Field? More and more smart business people are finding the value of writing articles and putting them online in order to propel their expert status in their field. From this they develop a clientele base, which will patronize their businesses. Does Your Ezine Publisher Try To Rape Your Pocket? If you have been online for a while, one of the most well know ways of selling online is to build an optin email list or ezine. So now there are thousands of email ezines on just about every possible topic. The Sticky Issue of E-zine Schedules While many new e-zine publishers are anxious about developing good content for their e-zines, many of them seem to have more trouble simply deciding on a schedule and sticking to it! It's smart to tame the schedule beast right from the start. Here are a few tips to help you. How To Write Effective Ezine Ads... And Then Some When writing an ezine ad, there is a big mistake that most people make when writing an ad. That is, they try to sell something in those ads, and there is a good reason why you don't want to do that. Emerging Trends in Web Content and Web Publishing Content is King but the web pages are still littered with writing that does scant justice to the word content, least of all creative, useful and valuable content.The first wave in the internet is finally over when we saw the design and technical elements of a website were the focus areas. Self Publishing At The Speed Of Thought Publishing, both electronic and hard copy, from articles to books, has come a long way in recent years. I used to be fascinated by anyone who had become a "real" author of a book. Ezines, Ezines Everywhere! There are literally thousands of ezines being published online these days. Sometimes it is hard to know which ones are best for advertising in, reading, subscribing to and so on. You Can Publish an Ezine Publishing an Ezine can be scary to the newbie. But you can do it. Newsletter Name Ideas - Creative Ideas to Choose A Good Name for Your Newsletter When you want to choose a name for your newsletter, you should come up with as many newsletter name ideas as you can think of. Because the more ideas you get, the easier it will be for you to choose a good name. Does Your Subject Line Do the Job? It's proven that the FROM field of your emails is the MOST important factor in getting your messages opened. But after that, it's surely the subject line. Internet Marketing Idea: Publish an Ezine Chances are if you surf the net much you have noticed that almost every website offers a free newsletter or ezine in some form or other. Wonder why someone would go to so much trouble to publish a newsletter and offer it for free? The answer is because it is a brilliant Internet marketing idea. Putting the YOU in Your E-zine I get many e-zines in my inbox every week, and they all offer useful information. But there are some I enjoy more than others. Subscriber Incentives: Are They Effective? Peter Boulder of Pepper and Rodgers Group tells a story of a friend of his who recently visited New York City. His friend spotted an ad that read something like: "Buy at our grocery store and if the cashier doesn't smile at you when you check out, everything in your cart is free. The Sure-Fire Ways To Increase Your E-zines Readership! You Have Won! Hold an ongoing prize drawing in your e-zine. The prizes should be something of interest or value to your subscribers.
|
| Article List | Index | Site Map |
|
All logos, trademarks and articles on this site are property and copyright of their respective owner(s).
The comments are property of their posters, all the rest is Copyright © 2006 CanadaSEEK.com - All Rights Reserved. |
