| |
| |
|
Ezine Publishing Information |
|
|
|
Email Newsletter Format: HTML or Text
An email newsletter is probably the most effective way to communicate with your target audience. One of the main considerations before you create and deliver an email newsletter is what format to use: HTML or Text. Until a few years ago, some email programs couldn't handle HTML. Nowadays that is not an issue, since most email programs are HTML compatible: AOL versions 6 and higher, Internet Explorer versions 4 and higher, Microsoft Outlook and Outlook Express, Eudora, Yahoo Mail, and Hotmail all support HTML. HTML email newsletters can easily be managed and sent using services like Constant Contact or Vertical Response. Using HTML for your newsletter can be a plus from a usability perspective. Studies conducted by usability guru Jakob Nielsen show that most people prefer HTML newsletters because their enhanced layout makes articles easier to read (provided that the design of the HTML newsletter is clean and simple). The same design guidelines recommended for web pages also apply to HTML email newsletters. However, HTML newsletters are often confused with unwanted advertising, since HTML is the format of choice for marketers trying to sell their wares and services through email messages. For this reason, text email newsletters are still popular, since their plain, no frills look helps differentiate them from advertising. Text is also the format of choice for those who use a free service (like Topica or Yahoo! Groups) to administer their mailing lists and deliver their email newsletters, since these free services usually don't support HTML. If you use text, remember that you won't be able to use formatting tags, such as bold or underline, and that you must create hyperlinks by adding the prefix http:// before the URL (or the prefix mailto: before the email address, if you want to create an email link). The approach I prefer is a hybrid between HTML and text. I compose my email messages in HTML, but using only text. HTML allows me to use simple formatting tags like bold, underline and italics, and a nice, screen-friendly font.I use a lot of white space to facilitate scanning, and include only a summary of each article, with a link to the full article (which is hosted on my website), since most users don't like to read long articles in the body of email messages. My email newsletters, therefore, are similar to the table of contents of a magazine, in the sense that they give readers a broad overview of the current edition's content, and tell them where to find it if they are inclined to read further. This hybrid format is never mistaken for advertising, is easy to read and scan, and loads fast. Furthermore, by offering links to the full articles, your users will be encouraged to visit your website, where they can have access to more information and learn about your products and services. About The Author Mario Sanchez is a Miami based freelance writer who focuses on Internet marketing and web design topics. He publishes The Internet Digest ( http://www.theinternetdigest.net ), a growing collection of web design and Internet marketing articles, tips and resources. You can freely reprint his weekly articles in your website, ezine, or ebook.
MORE RESOURCES:
ezine publishing - Google News |
|
|
|
RELATED ARTICLES
How To Write Effective Ezine Ads... And Then Some When writing an ezine ad, there is a big mistake that most people make when writing an ad. That is, they try to sell something in those ads, and there is a good reason why you don't want to do that. Where And How To Get Information For Your Newsletter And Ezines With the rapid expansion and diversion of commerce, manufacturers, career seekers and even hobbyist move into more and more specialized areas of endeavor, there is an increase need for more information. Newsletters and ezines are the high profit way to cash in on that market for specialized information. Covering All The Bases: How to Make Sure Your Newsletter Gets Opened and Read It's not enough to prepare and distribute a monthly newsletter, one that offers information of genuine value to your market. You also have to make sure your newsletter gets opened and read! Covering letters provide reasons for recipients to open, download and read your newsletter each month. Who Should Offer an Ezine? If you are a professional, consultant, coach, speaker, seminar leader, author or small business person, you need to develop and offer one of the most powerful Online marketing tools around-the eNewsletter, otherwise known as the ezine. Your ezine's purpose is two-fold: 1 - It should give your clients and potential product buyers something that benefits them-tips, feature articles, resources and special offers. The Biggest Mistakes That Can Spell Doom For You As A Newsletter Publisher And How To Avoid Them A lot of newsletter publishers spend a great deal of time wondering why they are not making money with their newsletters. Most of them expect to make so much money on getting started but they become disappointed with poor results. Does Your Subject Line Do the Job? It's proven that the FROM field of your emails is the MOST important factor in getting your messages opened. But after that, it's surely the subject line. Become an E-Book Author ... Make Money From Your Knowledge! "E-Book" is short for Electronic Book---an organized set of content delivered in an electronic format. There are many different types of e-books including packaged executables, PDF, and formats for the handheld computer. The Magic Button That Earns $3,546 or more Ever wonder how a "guru" earns $3,546 or more just by pressing a button?The first thing a newbie learns when landing on the Internet is that it is full of hype. Hype this. A Solid Foundation to Creating a Profitable Ezine! Everything successful needs to be built on a solid, confident base. Here are some essentials to creating your own profitable ezine. 6 Ways to Catch More Opt-ins Than Ever Before Remember that when you have new visitors at your website, your #1 goal is to get them on your ezine list! That way you have permission to contact them again and again, educating them about your helpful services and products that they came to learn more about.But you can't just put up a link that says "free newsletter". Create Your Own Ezine Traffic Machine How would you like to reach millions of people with your products and service for free?That is exactly what occurs when you start writing articles and submitting them to hundreds of ezines. Currently there are tens of thousands of ezine publishers online and almost all of them have one thing in common. Word Newsletter Templates - How to Easily Create Them You can use Word newsletter templates for both Word and PDF newsletters. PDF is one of the most popular newsletter formats because it is easy to read and user-friendly. 9 Rock Solid Ways To Explode Your E-Zines Readership! Are you like most of us who created an E-Zine. You heard how great it would be for your business and that an unlimited amount of new subscribers and traffic would come marching to your website. Publishing Special Reports And Ebooks At No Cost So you'd like to start publishing special reports and ebooks to use as marketing tools and to sell as products. But you have no budget to get this new venture going. Five Solid Reasons To Publish Your Ezine In a Blog! Get Your Ezine 'Out There'!Placing your ezine in a Blog or a RSS Feed only takes minutes to do. It's easy, fast and free. Email Newsletter Format: HTML or Text An email newsletter is probably the most effective way to communicate with your target audience. One of the main considerations before you create and deliver an email newsletter is what format to use: HTML or Text. Should You Upgrade Your E-zine From Text to HTML? A few years ago, when I first started seeing HTML e-zines in my inbox, I admit I was jealous. They were attractive, attention getting, snazzy. Why Dont My Subscribers Listen to Me? I received a very good question from a subscriber and I wanted to share it with you:"I have almost 500 people sigend up to receive my newsletter but each time I send it 8-9 open it and 1 =3 click onto the website. Now what do I do?"Honestly, there could a lot of factors involved in the low open rate. Publishing Your Own Newsletter - Is It Worth Your Time? Is publishing your own newsletter worth your time and effort? Most publishers will tell you the rewards are well worth the investment. By publishing your own newsletter you can build recognition and be looked at as an expert in your field of expertise. American OverDrive - LCDs in LDCs OverDrive - an e-commerce, software conversion and e-publishing applications leader - has just expanded an e-book technology centre by adding 200 e-book editors. This happened in Montego Bay, Jamaica - one of the less privileged spots on earth.
|
| Article List | Index | Site Map |
|
All logos, trademarks and articles on this site are property and copyright of their respective owner(s).
The comments are property of their posters, all the rest is Copyright © 2006 CanadaSEEK.com - All Rights Reserved. |