| |
| |
|
Ezine Publishing Information |
|
|
|
Location, Location, Location
The first thing you should consider in advertising is the first thing you should consider when buying real estate: Location, Location, Location. You want to focus all of your efforts on your intended audience. Once you know who they are, determine which publications they are most likely to read. While large sources have apparently attractive numbers of readers, their advertising rates are usually high. Focus instead on smaller publications, such as targeted newsletters or Internet magazines (ezines). There are publications for sports, hobbies, pets, business, occupations and many other areas of interest. The advertising rates of these smaller publications are usually lower than the big guys and, if you select carefully, the readers almost guaranteed to be in your target market. To give an example from my personal experience: I posted an identical ad for an affiliate program in two different publications. The ad ran for the same period in both publications and both were published with the same frequency. The first was a large ezine with over 300,000 subscribers, the second was a publication for online business people with a subscriber base of only 7,000. Below are the results I observed: Ezine 1: 481 responses 3 sign-ups Ezine 2: 168 responses 19 sign-ups So what made the difference? The answer is quite simple. The first ezine's readership was broad based. While many people were curious enough to respond to the ad, very few were serious enough to actually signup for the program. The second ezine's audience was primarily made up of people interested in owning business on the Internet. This prior interest in products similar to the one I offered resulted in better results. Not to mention the fact that the ad in ezine #2 was significantly less expensive. This experience is a great illustration of why it is vitally important to reach your target audience. The number of Internet ezines is growing every month. It should not be difficult to locate several publications that cater to your your target market. If you advertise in just five targeted ezines and receive only thirty responses per week per publication, well below the averages I have experienced, you will receive 600 qualified responses per month!! If only ten percent of these responses result in sales, it still means an additional sixty sales per month!!! These calculation don't even include the potential for ad-on and repeat sales. As you can see, targeting your advertising can result in very nice profits for you business. Even with a targeted audience, the results that you experience will vary significantly, depending upon the particular opportunity or product being offered. The other big factor that influences how much response you will receive is the advertisement itself. In another article in this series, I will detail methods of writing effective advertising. Tony L. Callahan, is a successful Internet Promotions Consultant with twenty years of computer industry experience and is president of his own Internet marketing company, Link-Promote http://www.link-promote.com. He also publishes Web-Links Monthly, a newsletter full of tips, trick and techniques for successful web site promotions. To subscribe, send e-mail to: Web.Links@listbot.com. For an online archive of articles by Mr. Callahan available for reprint, visit: http://www.link-promote.com/articles
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Create An Immortal Ezine: Evergreen Newsletters This article is particularly for those people who want to communicate regularly with their readers and through this communication build up a strong relationship. If you've never considered using a newsletter or ezine to contact your prospects and suspects, then now is the time. Explode Your Business You can make a decent income selling products and services but you can become insanely rich by creating and controlling markets.That's what I'll help you to do. Email Newsletters: Privacy and Unsubscribing As you likely know from personal experience, the value of email has been greatly tarnished by spam, unsolicited messages, online junk mail. So, many subscribers and would-be subscribers care very much about the exposure of their email addresses. You Can Publish an Ezine Publishing an Ezine can be scary to the newbie. But you can do it. How to Choose a Good Newsletter Name Good newsletter names are usually 2-4 words. If shorter, they can't explain what your newsletter is about, and if longer, they will be hard to remember. Are You Wasting Your Time With Free Ezine Ads? There are lots of ezines (newsletters) out there that offer free classified ads to new subscribers (and many even offer free ads on an ongoing basis).This can be a nice little source of free traffic and exposure for your website/ebook/ezine but, if not handled properly it can have its downside. Producing Ezines for Growing Your Business What an ezine is ? An ezine is an electronic newsletter sent out by email at intervals of your choice to a list of subscribers. An ezine is a mutual bargain, a kind of compromise between editor and his subscribers. Ezines VS. Trade Journals As many people know Industry Trade Journals in America have gone through a tough time in recent years due to slowing of advertising dollars. In many industries this is the case. Should You Upgrade Your E-zine From Text to HTML? A few years ago, when I first started seeing HTML e-zines in my inbox, I admit I was jealous. They were attractive, attention getting, snazzy. Are You Getting The Most Out Of Your Ezine? There are two reasons to publish an ezine. 1. Internet Marketing Idea: Publish an Ezine Chances are if you surf the net much you have noticed that almost every website offers a free newsletter or ezine in some form or other. Wonder why someone would go to so much trouble to publish a newsletter and offer it for free? The answer is because it is a brilliant Internet marketing idea. 5 Ways to Make More Money With Your E-zine Have you been publishing an e-mail newsletter for at least six months but still aren't seeing real results (read: revenue) from it? Don't fret - you may just need a tune up. Here are five ways to kick your e-zine income into gear this year: TOOT YOUR OWN HORN MORE The adage goes, "If you don't blow your own horn, someone else will use it as a spittoon. Location, Location, Location The first thing you should consider in advertising is the first thing you should consider when buying real estate: Location, Location, Location. You want to focus all of your efforts on your intended audience. Medium and the Message A debate is raging in e-publishing circles: should content be encrypted and protected (the Barnes and Noble or Digital goods model) - or should it be distributed freely and thus serve as a form of viral marketing (Seth Godin's "ideavirus")? Publishers fear that freely distributed and cost-free "cracked" e-books will cannibalize print books to oblivion.The more paranoid point at the music industry. Subscriber Incentives: Are They Effective? Peter Boulder of Pepper and Rodgers Group tells a story of a friend of his who recently visited New York City. His friend spotted an ad that read something like: "Buy at our grocery store and if the cashier doesn't smile at you when you check out, everything in your cart is free. Ezines - An Excellent Approach To Internet Marketing What is an ezine? An ezine is an abbreviation for "electronic magazine", also simply put, a "newsletter". Ezines are extremely popular today and are used as an excellent way to attain information through the Internet. Where And How To Get Information For Your Newsletter And Ezines With the rapid expansion and diversion of commerce, manufacturers, career seekers and even hobbyist move into more and more specialized areas of endeavor, there is an increase need for more information. Newsletters and ezines are the high profit way to cash in on that market for specialized information. The Future of Email Newsletter The future of email Newsletter - Llando Ford 07.28. Publishing Special Reports And Ebooks At No Cost So you'd like to start publishing special reports and ebooks to use as marketing tools and to sell as products. But you have no budget to get this new venture going. The End of Email, Ezines and Online Marketing? Ok, it's time to bring out my soapbox.Something has been bothering me for over a month now, and it just keeps getting worse, so I am afraid it's time to talk about it.
|
| Article List | Index | Site Map |
|
All logos, trademarks and articles on this site are property and copyright of their respective owner(s).
The comments are property of their posters, all the rest is Copyright © 2006 CanadaSEEK.com - All Rights Reserved. |