| |
| |
|
Ezine Publishing Information |
|
|
|
22 Ways to Grow Your Subscriber List
1. Don't bury your subscriber form, place it on your home page and or every page and make it VERY easy to find. 2. Add a one-liner to the byline section of your online published articles. For example: "You can subscribe to [name]'s free e-newsletter by visiting [URL]." 3. Give people an additional incentive to subscribe. Give them a free ebook or ecourse that has valuable content on a topic that will attract the exact type of ideal clients/customers for you. 4. During network events, ask them if you can sign them up for your newsletter. Then you manually add them when you return from the function with a double opt-in feature. Explain the opt-in feature to them when you ask them to subscribe. This gives them a way out if they were just being polite. Keep asking and don't stop. Practice a simple two or three liners to explain the frequency and purpose of your e-newsletter. 5. Contact any trade organization or associations you belong to or membership has your target market. Ask for their member list. Member's usually get this free, they may charge you if you aren't. 6. After you have the organization's or association's member list, send a direct mail letter, and offer a free subscription and another other free offers you have that help them get aquatinted with you, the type of services you provide, and the benefits of working with someone such as yourself. You can educate them through free ecourses that were created from your e-newsletter articles. 7. Recommend your client's company's newsletter in your e- newsletter. Ask them for a reciprocal recommendation. Both of you win with new subscribers. 8. Write reviews or provide feedback to other newsletters (electronic or printed) you read and enjoy.Many times your comments will get posted in a future issue, along with a link to your site. 9. One of the top ways to attract people is by giving them various ways to interact with you at your web site. Use questionnaires, contests, giveaways, games, or ask for post survey questions and post the statistical responses. Send out a special e-mail announcement when the results of the questionnaire, survey, contest is posted on your web site. The Sales Lead Report, http://www.imninc.com/macmcintosh, adds a survey with each issue, then uses the information in his PR campaign with phenomenal success. 10. Offer a different writing style. One that is warm, comforting, as if you are talking to a friend on the phone. Write conversationally with a personal tone. Add I's, me and you. 11. Always encourage your readers to forward a copy of your e-newsletter to friends, colleagues, and co-workers. You can even write a "forwarding e-mail paragraph" at the beginning so it is even easier for them to forward. 12. If you do speaking engagements or sales presentations, use one of the first few slides or last slide to invite them to subscribe to your e-newsletter. Don't turn off the screen so it is displayed after you are finish speaking if possible. 13. At speaking engagements, pass around a clip board with a manual way they can register for your e-newsletter. Start passing the board around before you begin speaking. Place a small different piece of paper with a short letter from you to them explaining the topics, frequency, and objectives of the e-newsletter as well as the opt-in option. 14. Send out a press release to the organizations you belong regularly about what's been going on in your e-newsletter. I began mine by sending out a short press release whenever an article was published. When I began getting published 10 and 20 times a month that no longer seemed practical. Thus, I moved over to one a month with a list of where the articles were published. Add a press release section to your web site and post them there as well -- at least the last six releases. 15. Find sites that give out awards for e-newsletters and keep applying until you receive one. When you do, send out a special announcement to your list as well as posting it in a few issues of the e-newsletter and rewrite your bio paragraph at the end of your articles. 16. Don't add people on your list without asking for permission first. Always offer an opt-in/out options. Give them a personal greeting if you are responding to a particular networking even group or other particular group. Some web hosts only need one s*p*a*m complaint before they shut your e-newsletter down. And it isn't worth the problems caused by not respecting this. 17. KISS your subscriber form. Meaning, "keep it short and simple." Ask for their e-mail and first name only. You can even simplify it more by just asking for their e-mail address. 18. Set up section for past issues of your e-newsletters. I recommend just listing their main topic or name of the article and not by date. People don't like to read things that they consider "old" easily. If you create pdf files for past issues, remember that it does save space but it also doesn't allow you to use unique meta page tags so that they show up in the search engines. 19. Add your e-newsletter bio line to all your e-mail signatures. 20. Send out your e-newsletter articles as content for reprinting into other media. 21. Offer targeted subscribers a special report when they refer your e-newsletter to three or more colleagues. Add a price to the special report to give a perception of added value. A special report is 3-10 pages on a very focused topic. 22. Offer your readers high-value content for them to read. Content they can't find easily or ever somewhere else on the Internet and they will keep coming back. This is the new wave for 2004. Subscriptions to e-newsletters are going down because content is too general. Catherine Franz, a Certified Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at: http://www.abundancecenter.com blog: http://abundance.blogs.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
10 Tips On Offering A Free Ecourse 1. Make your ecourse short like 5 - 7 days. Publish Articles Online: Start With Your Own ezine So, you want to publish articles online? It's really quite simple, and it's a great way to promote yourself or your product. But where do you begin? This is actually quite simple too. The Future of Email Newsletter The future of email Newsletter - Llando Ford 07.28. An Embarrassment of Riches - Part II The DOI Foundation has unveiled the DOI-EB (EB stands for e-books) Initiative in the Book Expo America Show 2001, to, in their words:"Determine requirements with respect to the application of unique identifiers to eBooksDevelop proofs-of-concept for the use of DOIs with eBooksDevelop technical demonstrations, possibly including a prototype eBook Registration Agency."It is backed by a few major publishers, such as McGraw-Hill, Random House, Pearson, and Wiley. Your First Newsletter: 5 Sure-Fire Ways to Annoy People I read a lot of newsletters. Some are great and some are not so great. Good News About Getting Published So you want to get a book published and add "author" to your resume. A decade ago, there weren't too many options for professionals and consultants to get into print. The Disintermediation of Content Are content brokers - publishers, distributors, and record companies - a thing of the past?In one word: disintermediation.The gradual removal of layers of content brokering and intermediation - mainly in manufacturing marketing - is the continuation of a long term trend. Should You Upgrade Your E-zine From Text to HTML? A few years ago, when I first started seeing HTML e-zines in my inbox, I admit I was jealous. They were attractive, attention getting, snazzy. OK People - Lets Get Real! It's all about numbers - or so some ezine publishers would have you believe.10,000 subscribers and counting!20,000 subscribers and counting!30,000 subscribers and counting!You get the picture. Three Breathing Techniques For Any Ezine Article I subscribed myself to many ezines. I'd love to read articles in them. Does Your Business Need a Newsletter? Have you ever thought about it?If you don't have a business newsletter yet, have you ever thought of the importance of having one?Why is it so vital to one's healthy business dealings?Let's explore some important factors even if you do have a newsletter.If you are not yet using a newsletter as a part of your marketing efforts, then you are missing out on new potential and already existing customers becoming valuable long-term buyers. Emerging Trends in Web Content and Web Publishing Content is King but the web pages are still littered with writing that does scant justice to the word content, least of all creative, useful and valuable content.The first wave in the internet is finally over when we saw the design and technical elements of a website were the focus areas. Free Ezine Advertising That Works! When I say free ezine advertising, I'm not talking about the free ezine ads that some publishers offer, this technique is FAR more powerful than that.One of the best ways to get free traffic to your site, is to write articles for ezines. Some Things I Have Learned About the Exciting World of Ezines 1. Don't ever stop advertising for new subscribers. Section Ideas to Include in Your Newsletter Design A good newsletter template is not only consisted of a good design, but also good sections to make your newsletter interesting.I spend a lot of time studying successful newsletters and collected a list of section ideas for my own newsletter. The Number One Tried and Tested Method For Exploding Your Ezine Subscriptions We all know how cagey and stubborn prospects can be and we know that only a tiny percentage will buy our products the first time they see them. We all know that the only way to convince savvy prospects to buy is by building trust with them and that the single most effective way of building trust is by getting our visitors to subscribe to our newsletters. Managing Internet Addresses in Your Email Newsletter Web and email addresses pose a special challenge for writers and publishers of email newsletters and ezines.I don't know about you, but I find it frustrating when I have to copy and paste an address into a browser, or into a separate email window. E-Power The E-zine Advantage "Regular communication with your customers is essential to your success." - Heidi Richards -E-zines - The alternative of choice for many companies is a great way to market your company. How To Develope Content For Your Ezine Without Having To Write Your Own Articles Do you struggle with creating content for your ezine? You think you are not good enough? Or you just don't have enough time to write quality articles? Here's some good news: You're not alone!The simple truth is? you don't have to be an expert writer on a particular subject, or require plenty of time to write a quality articles.It's not hard. 3 Money-Making Reasons for Displaying Your Newsletters on Your Website Seeing is believing. Unless your website visitors can experience your newsletter and appreciate its value, they're unlikely to join your opt-in, email list.
|
| Article List | Index | Site Map |
|
All logos, trademarks and articles on this site are property and copyright of their respective owner(s).
The comments are property of their posters, all the rest is Copyright © 2006 CanadaSEEK.com - All Rights Reserved. |
