| |
| |
|
Golf Information |
|
|
|
Golf Industry Insights
The time and effort for due diligence prior to the launch of Prescription Putting has provided a number of insights to the golf industry. The following are some of the things that we learned and ones that help shape what we do here at Prescription Putting. Over the last year, we have made an effort to learn the ins and outs and the pitfalls of this industry. The first caution was in the form of a joke. "Do you know how to make a small fortune in the golf industry?" The answer: "Start with a big one!" Here are some of the facts. There are more golf courses than ten years ago. There are no more golfers than ten years ago. There are fewer rounds of golf played than ten years ago. The same number of golf clubs are sold each year. Therefore the battle is for market share. The profitability increase is related only to increase price of the club, i.e. cost of the drivers and putters up to $1000.00. The industry is marketing (not market) driven. New technology that makes a difference is not as frequent as advertised. New technology does not always have foundation in fact. New technology has little or no effect in reducing the average golf score over the years. New technology may not have the benefit that is advertised. The larger driver head has no larger sweet spot, just larger hitting area. There can only be one optimal area by definition. Independent testing is rarely permitted or publicized by companies. Testing results always have the company's bias. New technology is rapidly copied by other companies, majors and minors. Metal woods. Ping Anser? putters. Ping? perimeter weighted irons. Shafts changed from wood to metal to composites. The secondary industry for knock off clubs is rampant, in spite of legal challenges. The battle for market share is fierce. The industry focuses on market share battles; not necessarily technology. The industry is marketing driven with little scientific foundation. Tour professional's endorsement sells the club. A tour player winning one of the majors with use of club, sells the club. Most of the designs are similar. See 14 a, b, c above. Most of the manufacturing is done by suppliers. Most of the manufacturing is done off shore. The retail industry depends upon the major companies to drive the market to them for taking the order. The golf course professional expects the same marketing driven customer. Retailers are rarely more than order takers. The truly educational sale is almost non existent. AT PRESCRIPTION PUTTING, WE DO IT DIFFERENT. First and foremost: Made in U.S.A. assures attention to detail and confidence. Second: Independent Testing. We want the truth. Don't you? Third: Provide new performance driven, confirmed club designs. Fourth: Enhance golfer's psychomotor skills. Fifth: Bring enjoyment and success to our customer. Prescription Putting was founded by Lanny L. Johnson, M.D. Dr. Johnson is an internationally recognized orthopedic surgeon, one of the pioneers in arthroscopic surgery. He is an inventor, holding over 40 U.S. and foreign patents related to surgery. The most notable was the co-invention of the motorized instrumentation used daily world wide, even now, more than 30 years later. The longevity of this invention is unprecedented in surgery.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Guide To Buy Used Golf Clubs For Beginner Golfer If you are just starting out to play golf, you should never buy a new golf club set immediately as you may discover that this game is not for you later on. Furthermore, you are yet to find the type of golf clubs that fits you during the learning stage. The Psychology of a Confident Golf Swing, Part 1 Before focusing on the subject of developing confidence with ones golf swing I want you all to think about this notion; you cannot just "Think" yourself a wonderful golf swing. Otherwise, we would all just think about pots of gold arriving in our front rooms and we'd all be rich. All Time Greatest Club Breaking Events in History? and the Winner is?.. Two both famous and infamous golfers known for their tempers and club throwing exploits on the golf course, were battling head to head and coming into the final round of the tournament. The entire golfing world was looking on. Golf Travel Bags - Choose Wisely to Protect Your Investment Planning a golf vacation? Don't forget to protect your golf clubs by choosing the right golf travel bag. How do you choose the golf travel bag that is right for you? Let's take a quick look at three different styles to help you make the right choice. Do You Have the Confidence to Play Competitive Golf? Competitive golfers are always in search of the elusive characteristic called confidence. For some, they had it and now have "lost it". Getting The Golf Ball In The Air With Physics Sir Issac Newton was one of the world's most influential thinkers. He tackled what most people would consider to be complicated topics. A Golf Coach Is Important If You Want To Improve Your Game Why would anybody need a golf coach when most of the famous golfers of old developed their game pretty much on their own? And besides, wouldn't a golf coach take away all the fun of the game and make the whole thing too serious to call a leisure activity anymore?These are some of the many concerns amateur golfers have whenever the idea of a golf coach is suggested to them. Genuine concerns but mostly outdated because the modern game has changed a lot and continue to change. Periodization Training For Golf The idea of periodization has been around a very long time for athletes at all levels. The concept is simple. Myrtle Beach Golf Vacations and Hurricanes - How to Weather the Storm Hurricane season in Myrtle Beach, South Carolina runs from June through November each year. The peak months for hurricane activity are August and September. Beginner or Novice Golfers: Start with a Pre-Owned set of Golf Clubs As a beginner or novice golfer, you want to avoid the expense of purchasing a "New" set of golf clubs, and concentrate your efforts on finding a good set of "Used" golf clubs (also know as "Pre-Owned".)Major golf club manufacturers introduce new lines of clubs almost every year. What A Good Golf Workout Program Should Have Golf workout program?with the exploding number of so-called golf experts these days it becomes very confusing and it is easy for a golfer to be misled and end up in a program that will hardly have the desired objective of improving their game.In fact the wrong golf workout program can end up making a golfer's game deteriorate rather than improve. GPS Golf Balls Are Almost Here As GPS technology gets better and better and smaller and smaller it will be able to be used for many things? For instance at the World Series a baseball hit into the third level will be able to be recorded by GPS as to exactly how far it was hit and it's trajectory to formulate where it would have actually landed had the stadium been flat. Thus we will be able to tell who was the greatest homerun power house of all times, perhaps even who is on steroids based on their body mass, speed of pitch, GPS data and 'haptics' (body movement and form). Fitness For Golf Is A Must For Senior Golfers Fitness for golf is a common term and senior golfers are getting the gist of it. The secret is out. Golf Tips - Finding that Winning Grip and the Cures for Grip Related Problems The correct grip is a key fundamental component of a golfer's game and is required to have a consistently good straight game, giving you the ability to shoot low scores with ease.When the grip is faulty, poor shots often result along with an inconsistent and unreliable game. Stronger Abs for Golf Everyone wants a firm midsection. For the golfer, it delivers much more than just a coveted physique. Flexibility Exercises For The Golf Swing Will Make All The Difference Virtually every golfer knows the importance of flexibility for a good golf swing but not everybody has fully accepted the key role that flexibility exercises can play.Few understand exactly why flexibility exercises have made such a huge difference for the golf swings of many a golfer. Golf Nutrition On And Off The Course For best competition performance on the golf course, maintaining proper nutrition is very important. There's no one specific food or diet that will fit every golfer's needs. Golf Exercise Tip - How To Warm Up A useful golf exercise tip to take into consideration is the fact that warming up before your game of golf can dramatically help you improve the quality of your game.The warm up session does not need to be something elaborate or strenuous. Junior Golf Is Becoming More Competitive?Why? How do you get the edge when you're playing junior golf? To keep up with the top junior golfer's means getting stronger both physically and mentally; and almost perfecting your golf swing. That's how competitive it's become. How to Win at Golf What's the point of playing sport if you don't want to win? You may try to kid yourself that you're playing for the good of your health or because you enjoy the sport, both of which would probably be true, but the real satisfaction and joy comes from winning.If you don't believe me just study the attendance stats for a professional sports team which is on a run of poor results and near the bottom of the league table.
|
| Article List | Index | Site Map |
|
All logos, trademarks and articles on this site are property and copyright of their respective owner(s).
The comments are property of their posters, all the rest is Copyright © 2006 CanadaSEEK.com - All Rights Reserved. |
