| |
| |
|
Internet Marketing Information |
|
|
|
When is Spying on Your Competition a Complete Waste of Time?
Your brain screams "Gimme Fast", "Gimme Easy", "Do it for me automatically"! So when you see the headline that reads... "Imagine Spying On Your Competition To Build A Massive Targeted Keyword List Of 3000 Or More Keywords On Auto-Pilot... In 10 Minutes Or Less And Skyrocket Your Adsense Profits Quickly And Easily" You think "Hmmmm. Sounds good. Looks intriguing..." "Never Build Another Keyword List The Slow And Hard Way!" Gosh. Is it possible? "You must understand that this is a numbers game." O.K. Now tell me something not quite so obvious. The above headlines and subheadlines are quoted directly from a sales letter for a relatively new piece of software (no names will be mentioned here) that's intended to eliminate all the "hard work" of doing keyword research. It sounds exciting. No more tedious keyword research. Yes! I find life is so much more enjoyable when I don't have to engage my brain. Don't pull out your credit card just yet. With this particular product there's no need to review the entire sales letter to find out what else the software will do for you. It's all nicely summarized in the very first headline. The sales letter includes a link to view a nice video presentation demonstrating how the software works, and it certainly appears to do exactly what the author says it will. I have no doubt that the program delivers on all of the promises of the sales letter, but what exactly are you getting? Let's go back to the headline again... "Imagine Spying On Your Competition To Build A Massive Targeted Keyword List Of 3000 Or More Keywords On Auto-Pilot... In 10 Minutes Or Less And Skyrocket Your Adsense Profits Quickly And Easily" Again, I may be tempted to plop down one cool C Note, but what's wrong with this picture? What doesn't this software tell you? 1) Keyword search frequency. 2) The amount of competition for any keyword. 3) Keyword bid cost in Google Adwords and/or the approximate Adsense value. When you take the approach of "spying on your competition", be very careful not to give your competition too much credit for having done their homework. Maybe they did. Maybe they didn't. If you generate a "highly targeted" keyword list of 3,000 keywords and you don't know the search frequency, the amount of competition for any of the keywords, the Adword bid cost or the approximate Adsense value, what do you do from there? ANSWER: Start over. Some marketers like to say that Wordtracker is just "So Expensive"! Have you seen the price of a "Value Meal" at McDonald's lately? "SuperSize It" and you've spent about the same amount of money that it would cost to gain access to Wordtracker for a day. As of the writing of this article, a one-day subscription to Wordtracker costs $7.65. If you've never used Wordtracker before, you can easily learn all of the "how to's" in a few hours by using their tutorials, which are very well done. Now you still have 20 hours to do intelligent keyword research. You'll have the answers to the important questions that you really should be asking, and you'll have spent a whopping $7.65. Now that's an outstanding value. Just because someone creates a software application that "automates" the work for you doesn't necessarily mean that the information you'll generate is worth anything. Would you rather have... - A big fat hairy list of 3,000 keywords with no real useful information about any of them. OR - A truly valuable list of keywords with the search frequency and amount of competition for each and every keyword. Choose the latter. Begin with the end in mind. Formulate a plan. Think through your entire project and strategize. When you learn how to use Wordtracker efficiently, you'll be able to research 10 niche markets in a day without breaking a sweat. When it comes to keyword research, there are some shortcuts that you can take by using services like Wordtracker and even some very good software programs, but don't give in to the temptation to shift the gray matter into idle. There are effective ways to build content sites and there are other "click a button and build a bazillion page site" methods. The shelf life of the latter is getting shorter every week. In the words of the great Aretha Franklin, "Think. Thinka-think." Copyright 2005 Ron Hutton Ron Hutton is a 20 year sales and marketing veteran with a passion for coaching and training. Subscribe to "GoThrive Online", for big juicy marketing tips in small, easy-to-chew, bite size servings. 17 Free Cool Tools... http://www.gothrive.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
5 Easy Ways to Establish Your Brand Online The Internet is a practical and accessible tool to build your brand. Here, we list 5 of the easiest ways to leverage the Internet to your best advantage:1. Find Your Niche - the Internet Marketers Goldmine If you haven't heard the word 'niche' being batted around by Internet Marketers then you haven't been listening. Finding a niche has become the antidote to competing in overly saturated online markets. Local Search Makes Your Business a Big Fish in Your Local Community The Internet Contains Billions of Website Pages - All Clamoring for AttentionWith so many competing websites, it's unlikely that yours could stand out among them. Until recently, you faced near-impossible odds. Online Marketing & Promotions: Joint Ventures Super Secrets Revealed What is a Joint Venture?How can this online marketing and promotion help you to boost your sales?A joint venture is when two or more businesses join together to work on a project for a set period of time.Doing joint ventures with other businesses can increase your chances of beating your competition, increase your sales and increase your profits quickly. 10 Ways To Get Your Ads Or Messages Noticed Do you post to message boards, e-mail discussion lists, classified ads sites, FFA sites or newsgroups? People will usually read the subject line before they read your ad or message, so it's important they get noticed. Below are ten simple, but powerful tips to get your ads or messages noticed. Your First Web Site And you are so proud of it. You have no knowledge of html and the like, but your little web site sits bravely in the ether. 10 Sure-Fire Viral Marketing Strategies To Increase Traffic To Your Website "Viral Marketing" is giving something away for free and allowing people to pass it on to others. The main purpose of viral marketing is to spread your message to as many people as possible without having to spend any money for advertising. Targeted Traffic is More Important than Ever! In the early days of web development, business owners had learned the very expensive lesson that a Web site with no visitors is of little value. Once the business owner learned that methods could be utilized to increase their visibility through search engine optimization, it then became apparent that the traffic that really benefited them, was "targeted traffic. Alexa Toolbar - The Ultimate Internet Tool There are numerous tools available on the Internet to assist online businesses. A valuable tool that you should use is the Alexa Toolbar. Understanding the Power of Viral Marketing Online The story of how Hotmail moved from zero to a couple of million subscribers in a few months is one that is often told in many sites all over the net. However it is a story that many do not quite understand. 10 Search Tips for Internet Marketers From kids to the old, everybody searches and search engines provide search tips to help searchers get more relevant result.But how many of those search tips are you using? There are some tips very useful especially for Internet marketers and web masters. How You Can Tap into the Dramatic Selling Power of Testimonials Among the variety of techniques available to you as a marketer, there is one that is virtually guaranteed to increase your business.. Six Lesser-Known Online Marketing Ideas Uniqueness is what separates each business, its services and its products. The difference gives buyers and on-line visitors a way of measuring this against that. Target Practice And The Internet Entrepreneur Internet marketing, a lot of the time really is hit and miss. Always keep in mind that when you promote your site you are, in effect trying to get the word out to the whole world. The Worst Internet Marketing Strategy Ever? Many people are downright frustrated.And when you look at their internet marketing strategy, it's no surprise. Road Map to Internet Marketing Success Today, the internet has become part of our life. We communicate, trade, and find entertainment over the internet. 4 of the Top 5 Search Engine Benefits to Article Marketing You've probably heard by now that article marketing can help you build links back to your site.But there's a lot more to it than that. Ive Started My Own Online Business...Now What? People ask me this question all the time! The "Now What" part is what grabbed my attention. There is so much more than just having an online presence. Sales Marketing: 10 Blockbuster, High Octane Strategies To Explode Your Website Sales And Profits Do you want to ignite sales at your website?Do you want to make 50 times more money at your website?Do you want to succeed in internet marketing and create great wealth?If yes, then read, master and use the sales marketing, insiders' tricks of the trade revealed below:1. Add a free interactive game to your web site. 10 Explosive Ways To Elevate Your Sales 1. Publish an ezine.
|
| Article List | Index | Site Map |
|
All logos, trademarks and articles on this site are property and copyright of their respective owner(s).
The comments are property of their posters, all the rest is Copyright © 2006 CanadaSEEK.com - All Rights Reserved. |
