| |
| |
|
Marketing Information |
|
|
|
Motivate Your Market Force
Intro Want me to tell you something on how you can motivate your market force in 2005. I will do so today. Tell you ideas that will power your marketing and promotions with force, if only you will appreciate their simplicity and common sense. Tell me. A critical question: How simple, motivational and forceful are your communications and market thrust? Is it all creativity, hi-tech and strategy, but no force? How easily digestible and real are your promotional messages? Simplicity and Common Sense This is a winning combination in today's marketplace, yet many corporate bodies and professionals discount them. The more complex your marketing, the more forceful, so they think. Not anymore. If you must lead the pack in your business, then keep your product packaging and marketing simple. You must stoop to the level of your consumers and communicate with force. These days, as you communicate and sell, you have to motivate your workforce and your customers. Why? Motivation and simplicity, they are the power, the market forces that will rule business this year. Without them, there is no force in your marketing. Some ideas. 1. Create your own medium Your marketing costs should not be too heavy. You can keep it low by creating your own medium that is simple and cost effective. Here is what an American company does. It plants corporate messages right on the back of complimentary cards of its employees. The messages are seasonal. It can be on your vision/mission, ethics, quality control, or social responsibility. In not more than 30 words, you tell your story. 2 CEOs : Sweep the floor CEO's. How do you communicate with your workforce? Do you limit it to managers? What about the staff at the bottom? They have information no one else has. Kenneth Hendricks, CEO of an American company gives this idea: "If you want to know really what is happening in most companies, you talk to the guy who sweeps the floor. Nine times out of 10, he knows more than the President. So I make it a point of knowing what my floor sweepers know even if it means sweeping the floor . 3. Business Mail Who handles incoming mails for your company? Is it the corporate messenger? He collects all mails, sorts and distributes? Time to stop else you won't know when you sink. Besides, you can miss big business opportunities from a customer complaint or suggestion in a letter. Much depends on how your letters are handled. Handling mails can be a manager's job, no longer a messenger's job. Some CEOs insist on reading other mails besides those marked for their attention, or with their names. Treat all mails as if they are Letters to the Editor . Every magazine or newspaper worth its salt publishes such letters. Some even give financial rewards for the "star" letter of the week to encourage readers to write. CEOs, you can be the Editor of your incoming mails. 4. CEO Marketing CEOs go out and sell. Do not limit your exposure only to your air conditioned offices. Go out and sell. When you do so, you power your corporate marketing and improve the bottom line. Do nott stay at head office holding endless management and board meetings. If that is your style, then watch out. It will soon reflect in your balance sheet. Next Annual General Meeting, shareholders will call for your head. You must motivate your market force. Take this advice from Jim Roch, CEO, the Boston Beer Company in the USA...."If more CEOs had to go out and sell their products, day in day out, they would pay a lot more attention to what they were making. When you are out there selling, there's no place to hide. It is the acid test". 5. Have an Open Day Why shield your operations from your customers and other stakeholders. When they look at your business, all they see are corporate head offices, managers, titles, cars, promotions, and maybe your marketing team. And your customers are now wondering who are you? How do you operate? What do you do? What are your pains? Where are you going? They want to see you as you operate, not just bombarded by your marketing communications that maybe all promotions, no reality. Customers want persuasion now, not promotions. And persuasion begins with being real and open. Educational institutions do that with Open Days. This is the day they throw their gates open for parents and other stakeholders to visit and see how they operate, how they teach, how the students interact with teachers, how they assess the pupils performances, to criticize, offer suggestions and get a feel the rhythm of the school. You want your customers to measure your business pressure, have an Open Day. Eric Okeke, corporate storyteller, motivational speaker, business writer and copy writer. He is one of Nigeria's most experienced financial journalist. I recommend that you read this valuable book, "How To Tell A Great Story" that is dedicated to teaching people just like you about the famed R.P.I Principle. Go now to http://www.howtotellagreatstory.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Two Steps to Improving Your Marketing Success Since the human brain seems to be able to focus on only one thought at a time, it's difficult to evaluate an advertising idea from the perspective of both a marketer and a customer. That's why it's necessary to use a two-step process when developing highly effective ads, sales letters, web pages, and e-mails. Focusing Your Marketing Efforts One of my favorite quotes is often used to describe goal-setting -- but it applies equally well to your marketing efforts. We start with Alice lost in the woods in Wonderland, where she comes upon the Cheshire-Cat. Creative Marketing: Just Your Style You've enlisted some of the traditional marketing methods to sell your services: you received some publicity in your local paper; your website is up and running; and you're listed in the Yellow Pages. So why isn't the phone ringing off the hook? Maybe you're marketing strategies need to get more creative!Creative marketing will allow you to attract new clients, as well as remind past clients that you're still around. So You Want To Cut The Crap And Get Into The Money? So, youve been around for a while, and maybe even made a few bucks, but you still need something.. A Business In One Sentence Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank method for creating a theme and positioning statement for your business. I prefer to use his same system for creating clarity for myself in what I'm selling, creating an elevator or introduction speech, and also material for my website, brochures and business card. 5 Steps for Developing a Marketing Tag Line for Your Product, Business, or Website A marketing tag line is the one or two line descriptor that often comes after a product logo or company name. It is one of those things that looks simple but isn't. Tradeshow Booth Cures - Knick-Knack Knockouts Okay, we were kidding about the smoke, but not about the mirrors. Mirrors are exceptionally useful Feng Shui devices, especially in regards to manipulating the flow of energy. One-A-Day Marketing Vitamins Is your business growing, or are you on a plateau in need of a boost to move up? I know that I always tell you it is best to have a positioning statement and a plan. But sometimes, you just need something to get you off square one. Getting Your Services Used Every day I talk with professional service providers who do great work, have a valuable service that really helps people?and struggle to get their services used as much as they'd like.They get a lukewarm response after an initial conversation while networking, the referrals come in but don't convert to real business as often as they'd like, and they can't seem to get prospects to see them as that much better than other professionals offering similar services. Marketing to the Affluent - with Wine With its association to an affluent, sophisticated lifestyle, wine can make a good accompaniment when marketing to an affluent audience. However, I am not talking here about ordering expensive wine at a client diner. Psychology of Setting Prices Pricing is one of the four major components of marketing. Psychological pricing forms one of the key elements of demand pricing wherein the consumer demand is the main focus. The Words That Sell What You Say, Who You Say It To, How you Say It: If you have or can get a list of people who are already interested or genuinely likely to be interested in your product or service then you are well on your way to being successful with your postcard marketing. Before that, you have to answer the key question, "Who should I send my postcard offers to?"After that is answered, your next problems are what to say to them and what to ask them to do. 4 Steps to Successful Offline Drawings There are many different ways to market offline, each important to your success. One of these being drawings. Explode Your Sales With Free & Exclusive Content Offering free and exclusive content to ezine publishers and webmasters is one of the best ways you can increase exposure for your products and services. There are several effective methods you can use to employ this marketing tactic and subsequently boost your sales. Communicating Our Attitude The goal of successful marketing is to create long lasting relationships with your prospects by marketing your business with passion. When you're not excited about what you're doing, no one else will be either. How You Can Make Money From Competitors Easy Are you market products and services using PPCs? PPC Advertising is one of the fastest and easiest ways to get visitors, capture email addresses and make sales. However, I am sure not every campaign you created are profitable. Is CRM Technology Living Up To the Hype? Over the last few years the buzz about CRM (Customer Relationship Management) has grown extensively. It seems that every Sales & Marketing executive is talking about it. 7 Simple Marketing Tips Here are 7 simple marketing tips to help you boost your sales and profits quickly. All are easy to use and work for any business. CRM System: Give Meaning to Your Data A customer relationship system (CRM) system uses technologically-driven strategies to assess customer needs and buying behavior. This allows businesses to market their products and services more effectively. Fundraising Letters Should Raise Donors, Not Donations, When Mailed to Strangers Are you willing to spend $1.25 to raise $1? To lose money to make money? You should be.
|
| Article List | Index | Site Map |
|
All logos, trademarks and articles on this site are property and copyright of their respective owner(s).
The comments are property of their posters, all the rest is Copyright © 2006 CanadaSEEK.com - All Rights Reserved. |
