Marketing Information

Get FREE Web Tips From Your Competition


I knew this one would get your attention. How can you, the savvy business entrepreneur, get FREE ANYTHING from your competition? The answer is simple: Google!

Yes, there are many things that Google can solve. As listed above, they are providing their users with endless utilities to help you in your web search. So how can they help you with your site? Watch this:

Go to Google (http://www.google.com) and type in the following, exactly as shown, using your business URL in place of the example

link:www.yourwebsite.com

The results show you a listing of all sites that link to your site. While chances are your competition will not be listed, you can get an overview of the 'type' of websites that link to you. If there are a bunch of similar sites, that can help you with your marketing and target advertising in the future.

Now here's where the fun begins. Now that you know who links to you, check out the competition. Put in those guys down the street who provide the same service you do.

link:www.theirwebsite.com

Who's linking to them? Are there some big names listed that you WISH were linking to you? You may find out that getting your name on that list is easier than you thought. Sometimes a simple email to the webmaster will get you added to the list. The more quality businesses that link to you, the higher your search engine results climb.

Are there businesses that link to your competition that you didn't know exist? Maybe you can get a cheaper rate on parts, or better service from a vendor on that list. The possibilities are there, investigate!

Want another idea? Go to your competition's website. Are they offering a service ONLINE that you only wish you could? Are they offering a custom login or other special feature that you don't have? Maybe you should consider offering those items to your customers.

 

Give your customers something that keeps them coming back. Whether it's an online newsletter, a simple coupon, or other feature, get it online.

 

Have fun learning from your competition, and good luck on increasing that bottom line!

 

About the Author

Will Hanke is a self-proclaimed geek who owns and operates Lighthouse Technologies (www.techlh.com), a web development and hosting company based in Arnold, Missouri. For questions or comments, email him at will@techlh.com. And buy yourself a good virus program so he doesn't have to fight your emails with anti-virus spray.

  


MORE RESOURCES:

Search Engine Journal

Can Online Video Marketing Rescue Businesses from Google's Panda & Penguin ...
San Francisco Chronicle (press release)
With the recent updates and changes coming out of global search engine Google, the online world has had to review their marketing methods across the board. Many traditional techniques of gaining rank position and driving web traffic have become ...
Practical Post-Penguin Marketing Ideas for Small BusinessSearch Engine Watch
Maximizing Video SEO: Tips and Tricks You Should KnowBusiness 2 Community
3 Post-Penguin Online Marketing Tips for Small Businesses; Focusing on the User!Search Engine Journal
Houston Chronicle -Search Engine Land
all 46 news articles »


Smart Dental Marketing Ideas: IDA Simplifies Managing Multiple Websites And ...
San Francisco Chronicle (press release)
Strategic dental marketing ideas from IDA let dentists easily manage multiple domains, websites and marketing campaigns from their own online Control Panel. (PRWEB) May 26, 2012 Smart dental marketing dental marketing calls for more than one domain ...

and more »


Revel adjusts marketing strategy after first month's disappointing revenue
Press of Atlantic City
One analyst characterized the giveaways as a complete turnaround in Revel's marketing strategy — one that shows Revel CEO Kevin DeSanctis is adjusting to “a fast and brutally changing Atlantic City market.” “Kevin has proven he can change directions ...

and more »


HiveMind Marketing Retained to Provide Integrated Inbound Marketing Solutions ...
Sacramento Bee
By HiveMind Marketing, Inc. CAMPBELL, Calif., May 25, 2012 -- CAMPBELL, Calif., May 25, 2012 /PRNewswire-iReach/ -- HiveMind Marketing, Inc., a digital inbound marketing agency based in Silicon Valley, has been retained by established San Francisco Bay ...

and more »


PR Web

"Pinterest for Marketing from the Leading Gurus in Social Media," Says Online ...
San Francisco Chronicle (press release)
Pinterest for marketing strategies is remarkably effective, but not without the help of Digital Marketer's new RAW Training. Austin, TX (PRWEB) May 25, 2012 Pinterest for marketing strategies is a hot topic, especially since the newest social media ...
“Pinterest for Marketing from the Leading Gurus in Social Media,” Says Online ...Albany Times Union

all 11 news articles »


Content Marketing Conversations
Sacramento Bee
By PR Newswire SAN FRANCISCO, May 25, 2012 -- /PRNewswire-iReach/ -- Together with the Business Development Institute, PR Newswire hosted an interactive event, the Content Marketing and Communications Leadership forum, on May 16th in San Francisco.

and more »


Notchnet's Veronica Francis Certified as Local Search Marketing Expert
San Francisco Chronicle (press release)
Veronica Francis of Notchnet Web Services is now a certified Local Internet Search Marketing Expert Littleton, NH (PRWEB) May 25, 2012 Veronica Francis, President of Notchnet Web Services, is now a certified Local Internet Search Marketing Expert, ...

and more »


Market forecaster for May 25
Midwest Producer
As we highlighted in the Market Insider Trade Alert Newsletter, this market could be explosive this summer as the weather cycle suggests a hotter and drier period of weather during the rest of May and through June. Corn has averaged a rally of $1.25 in ...

and more »


Top Internet Marketing Tools Section Added to MarketersBlackBook.com
Seattle Post Intelligencer
Top Internet marketing tools section has now been added to http://www.marketersblackbook.com. A brand new list of free and premium marketing tools has been compiled by Marketer's Black Book experts to help business owners and Internet marketers save ...

and more »


Business to Business Marketing Company, Televerde, Receives Partner ...
San Francisco Chronicle (press release)
New Certification Acknowledges B2B Marketing Agency's Ability to Empower Customers in Revenue Performance Management Phoenix, AZ (PRWEB) May 24, 2012 Business to business marketing company, Televerde, announced it has been awarded the Marketo Partner ...

and more »

Google News

Article List | Index | Site Map
All logos, trademarks and articles on this site are property and copyright of their respective owner(s).
The comments are property of their posters, all the rest is Copyright © 2006 CanadaSEEK.com - All Rights Reserved.