| |
| |
|
Marketing Information |
|
|
|
Target Your Share of the 50-Plus Market
It's quite apparent that Americans are living longer--- and as people age, they request and require many more products and services than ever before. Now, as aging Boomers (born between 1946 and 1964) are coming of age, the fifty-plus population is over 77 million people and growing enormously all the time. And since they control 77% of all financial assets, your mature market share may make or break your business profits. Every 7 seconds someone in America turns 50. Are you doing your personal as well as professional best to make them your loyal customers, build trust, and receive referrals from satisfied customers? Here are some ways to increase your success and sales with this very diverse group. In every respect, the 50-plus market is the wealthiest population with major discretionary money to spend on everything from luxury cars, travel, homes, healthcare, gifts, entertainment, grandchildren, etc. They defy any one "lumped together" label---rather they are unique individuals reflecting their own life stages, lifestyles, physical abilities, household configurations, attitudes and personalities. Cater to each client the way you believe they would like you to behave. In advertising and publicity, use 12-point type, without serifs, to make reading easier. Use plenty of white space around copy so your message stands out. Older people are extremely interested in what your product or service does and why you are better than your competitors. They also have the time to read brochures, newsletters, and now the internet to keep abreast of all the facts to make informed decisions. 25 million adults over 50 are regular internet users, with the fastest growing segment 65 and up. 78% of them have made online purchases. Check the physical layout of your office for safety and comfort. Are the floors even, the door handles easy to open, and aisles wide enough to accommodate walkers or wheelchairs, plus comfortable seating for customers and their families? Make sure that background music is low enough so that it doesn't interfere for people with hearing disabilities. When facing a client, make sure they are not looking directly into sun glare. In advertising photographs, display individuals as 10 to 15 years younger than they actually are. That is the way we see ourselves, and you will discourage sales if you portray people as frail and sedentary. Remember, there are many 80- year- olds still on the tennis and golf courses, taking educational classes, and trying new hobbies. Take the time to get to know your older potential clients. Speak directly to them, answer their questions until you are both satisfied everything is understood. And never, ever talk down to them---their wisdom is priceless. Patience is a virtue, but the results and referrals coming from each one of your satisfied clients will certainly be worth it! As a mature marketer helping many companies since 1992, I invite you to e-mail me for future mature marketing newsletters. Please place the word "newsletter" in the subject line. Check out our online magazine at www.MatureResources.org , where we have relevant consumer information for boomers, seniors and long distance caregivers. There is also a Professional Resource Directory for businesses to promote themselves and their services. E-mail s.cutler@MatureResources.net or phone 561-375-8603 or toll-free at 1-800-540-0046. Sharon Sultan Cutler was one of the first mature marketing professionals in New York. She was responsible for creating a mature marketing company, special events, 50-Plus Expos, and a senior help hotline. Now that the internet is surfed by over 25 million Americans 50-plus, she created www.MatureResources.org, a monthly ezine for boomers and seniors and business advertising for companies on a local, regional or national basis.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Do You Really Need a Brochure? The phone rings. Good news. A Quick Guide To Finding Reciprocal Links Trading reciprocal links is one of the best ways to build traffic at your website. A reciprocal link is where two websites agree to host a link to each other on their websites. Selling To Your Affiliates While success with any internet marketing program falls on the head of the marketer, what the program offers in pay outs and products plays a big roll. What I am going to focus on is the product side of the business. 5 Tips to Heat Up Your On-Line Marketing Using Off-Line Tactics The internet of course brings a huge arena of marketing opportunities for you. The ability to do business with people around the world has now been made readily available through a web site and email. Sowing and Growing Your Network The N-word! We all know the value of networking and we feel we should be doing more of it. Unfortunately, for too many of us the very thought of attending an event where we have to mix and mingle with total strangers is enough to drive us into hiding until it's all over! What a pity we often force ourselves to go to a potentially great conference, but we're so busy worrying about the networking part that we forget to enjoy the event!But networking is like so many other activities in life-it's easy when you know how. After The Mailing Is Done, What Happens Next? If you're doing any sort of marketing effort, whether it's getting news coverage or sending a postcard, you must be prepared for what happens next. If you're sending postcards promoting your business, and you have people working for you, tell them that you sent the card. The A-Z of Exhibiting Overseas Exhibiting overseas is one of the fastest and most cost effective ways to identify the best foreign markets for your products/services. International trade shows and fairs offer opportunities for multilateral contacts and business deals. Marketing Success - Marketing Strategy - Brand Identity Guru Marketing message x Credibility x Visibility = Marketing SuccessThese three variables, when working positively together, create success. Period. Networking Basics Turn Yourself Into A Profit Making Giant I would like to introduce you to one of my brick and mortar business I run. It is called AFM Computer Repair. Why You Dont NEED a Marketing Plan If you pick up a copy of the November 2003 issue of Entrepreneur magazine, you'll see my Web site listed on page 10, along with a good amount of promotional copy.How did I get featured in a major, national magazine?Do I have a great PR person? Did I know someone at the magazine? Was this part of my carefully-crafted marketing plan?No, no, and um, no. Where to Find New Customers Using B2B Direct Mail The challenge in business-to-business direct mail is knowing where to look for new business. You need a source of potential new clients that is reliable and affordable. Private Practice Marketing: 3 Secrets I Wish I Knew When I First Started Out I don't know about you, but I am still waiting for my first class in graduate school about how to develop, market, and run a private practice.I'm also still waiting for my father to have a discussion with me about the facts of life. Eight Steps To A Great Marketing Plan Step 1: Where Am I Now? Before you decide where you want your marketing plan to take you,you need to find out where you are now. How have you positioned your business in the market? How do your customers see you? You may want to ask some of them for feedback. Refresh Your Web Site So you have a Web site. And so does most every business these days. Are You Guilty Of Interruption Marketing? You muted the commercials on the TV last night because you were fed up with interruption marketing. Ditto if you went through your mail to find most of it is junk. Guide to a Profitable Marketing Mix You may have heard the term Marketing Mix used in connection with marketing planning.Marketing Mix means the combination of promotions, products, places (distribution channels), and prices you chose for your business. Write Articles WITHOUT Writing! Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to 199 of my prewritten articles. GoogSpy: Business Counter Intelligence for Everyone So, you want to know what your competitors are up to these days, or maybe you want to research a keyword campaign that will rank you at the top of the heap for whatever product or service you're selling? Meet GoogSpy, a special search engine that not only shows you what Google AdWords your competitors are buying, but it will display all of the search terms that rank them in the top 10, PLUS it even displays their top 25 competitors.What search engine does it base all of its intelligence on? Well, with a name like GOOGspy, there can only be one. Sponsorship: A Key to Powerful Marketing Sponsorship is the fastest growing form of marketing in the U.S. Creating a Marketing Timeline That Works: 17 Simple Ideas for Marketing Your Small Business "Goals are dreams with deadlines." -Diana Scharf HuntWhen clients come to me for marketing help, the first thing I ask is, "What's your plan?" If I'm greeted with a blank stare, then I know we have work to do!In order to set up a great marketing strategy, you need to write it out in black and white.
|
| Article List | Index | Site Map |
|
All logos, trademarks and articles on this site are property and copyright of their respective owner(s).
The comments are property of their posters, all the rest is Copyright © 2006 CanadaSEEK.com - All Rights Reserved. |
