| |
| |
|
Marketing Information |
|
|
|
Why Your Sales Copy Should Be Written As If It Will Never Be Read At All!
What is enthusiasm? Well, consulting good ol' Mr. Webster, you could stake a claim that enthusiasm is "an absorbing possession of the mind by an interest, study, or pursuit; [an] ardent interest." Isn't that a typical Webster's dictionary for you? It gives you the literal meaning of the word, but fails to actually convey its true essence. When I think of 'enthusiasm', I immediately think of a wise saying that you may have heard: "The true spirit of enthusiasm can be found in its own last four letters: 'I Am Sold Myself'." You see, enthusiasm is a lot like passion. One cannot be merely 'excited' about something and at the same time be 'passionate' about it. Passion involves every aspect of your existence, combined into one big swirl of dedication, love, and appreciation for something or someone. Before you go any further in your career - or in your life - you must ask yourself the question, "Am I enthusiastic about what I am doing right now?" If you take into consideration the wisdom in the passage above, you may be surprised at your own answer. To be enthusiastic about something is to be so involved with the idea of its existence, potential, and prospects in the future, that you yourself believe in it whole-heartedly, 110%. When you write your sales copy, be sure to let your enthusiasm SHINE through your words. Too many people simply state what a product can do for a customer if he or she purchases it. Instead, try not to word your copy to be read like 'sales material'. In fact, you should aim to craft your copy like it won't be read at all! Your words should seem like YOU YOURSELF are standing in front of your customer, discussing the incredible aspects of your product with them! For example, you may have a sales pitch like... "Brand new software eliminates the need for hours and hours of keyword searches!" ...But when you let your enthusiasm into the picture, that stale sale pitch could become... "What would you pay to spend two more hours with your family TONIGHT, instead of working on the Internet? Help has finally arrived!" You see how much more intriguing the second headline reads? It doesn't give too much about the product away right off the bat, but it directly represents how your product will HELP YOUR CUSTOMER! Plus, when the line is read, it feels as if you are being SPOKEN TO, not PITCHED TO! That means more clicks on that link, more people interested in learning about your product, and (if you play the rest of your cards right...) more sales in the end! Just allow your enthusiasm into your life more often, and I will guarantee that it won't just be your wallet that will benefit! $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ Written by Brett Laffin Brett Laffin is the owner and operator of Money2BMade.com! - your one-stop Go to http://www.money2bmade.com today to get a free copy of Brett's newest What Can a COLLEGE Student Teach You About Making SERIOUS Money Online? Find out right now, at http://www.money2bmade.com -- And Be Sure To Pick Up Your FREE Gift When You Get There!
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Gaining Business Intelligence A white paper on how companies should analyse customer data to gain better business intelligence and how they can use that knowledge. In an increasingly competitive world, using your client database smartly, to gain a better understanding of your number one asset - your customers - can make or break the success of your company. Sage Advice from a Marketing Expert! An international hair-cutting chain opened a new store directly across the street from the small town's only barbershop owned and operated by a man affectionately known to the locals as 'ol'Joe'.Joe and his barbershop were fixtures on Main Street for over twenty-eight years where he had enjoyed the privilege of trimming the hair on every man and boy in the community. Take the Logo Litmus Test Here is your C.I. Mortgage Marketing - How to Find Your Niche Ann Landers, Dr. Phil and Roger Ebert take pleasure in being recognized as leading experts in their respective fields. Psychology of Setting Prices Pricing is one of the four major components of marketing. Psychological pricing forms one of the key elements of demand pricing wherein the consumer demand is the main focus. Bridging the Chasm from Lead to Loyal Customer Bridging the Chasm from Lead to Loyal Customer: A Step by Step Guide for Developing Awareness, Building Credibility and Acquiring CustomersHave you ever watched a documentary about climbing Mount Everest? If so, you will undoubtedly remember one specific segment of the journey where the climbers cross a chasm, one carefully placed step after another, using aluminum ladders strung end to end. For me, just the thought of it is enough to cause an anxiety attack!There is a similar chasm between your product or service and your potential customers, even if it is only in the potential customers' mind. My Marketing Budget Is Small - How Can I Make The Most Of It? Regardless how small or large your budget is, there are a number of ways you can make it go farther. One way is to capitalize on the seasonality of your business. The Anatomy of Hype On a copywriting board I frequent, someone expressed bafflement that several respected marketers criticized the tone of a sales page he wrote. "Why did they apologize to their subscribers while linking to my pitch? This approach sells," he said. Make Your Mailing a Home Run, Not a Strike Out! You can use great design and copy to get a better response.When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business than you spend on the mailing, right? It is obvious that if you were not going to profit from the mailing, you wouldn't send it out. Your Marketing - From The Couch To The Cash Register When you put time or money into any marketing plan, your only objective is to MAKE A SALE. Are you sure your marketing is going to get your customer from their couch to your cash register?When somebody hears your message or sees your logo from some medium you have created, what does the path from that first 'touch' to your cash register look like?We call this path the yellow brick road. Multicultural Marketing - Taking Care of Business At Hand Multicultural marketing mirrors the changed face of America and is getting the attention of small-business and other organizations looking for an edge in diverse ethnic markets. "Gone are the days when businesses succeed with a 'one size fits all' approach to marketing. How To Start With Absolutely Nothing And Create Wealth online in 30 days or less. Without a doubt, if you asked me, Shane if there was only 1 marketing strategy that you could use on the Internet, what would it be? Without hesitation I would say joint Ventures. Joint Ventures are easily the most lucrative Marketing Strategy ever invented and if you learn to do it right, will likely be the ONLY marketing strategy you will ever need to use. Boost Your Direct Mail Response Rates with Mapping Technology On Superbowl Sunday, Domino's Pizza delivered more than 900,000 pizzas-and mapping technology helped. How do 60,000 pizza outlets serving 3 billion pizzas per year compete in an industry where reputations and dollars are dependent on "fast, hot and delivered to the door?" Global Positioning System (GPS) technology!Here's how you can use this great invention to increase your direct mail results--even if you've only got one store with local customers. Marketing Lessons from Santa If a nonexistent man can change the world and millions of people with a message of joy then his marketing plan surely works. Right? Then what has Santa been doing right all these years that we can learn from? Santa's message is short--joy. Top 5 Design Tips to Create Eye-Catching Marketing Materials Great graphic design looks effortless, but it requires lots of attention to details. Think back to an eye-catching advertisement, publication, or flyer you saw recently. For Ongoing Success, Make Marketing a Habit Make Marketing a Must, Not a MaybeWhen business is booming, it's easy to put marketing on the back burner. Why focus attention on getting new customers when you already have all you can handle? The reason is simple: when things slow down, you want to have new clients in the pipeline. Getting Paid to Promote Yourself We all know we can pay a magazine or a newspaper to run ads for us. Businesses do it all the time. Value Proposition is the Key to Success Value proposition is treated as the standards or service that the organization is planning to offer or deliver to targeted group of customers with the help of some effective strategic planning.In today's multifaceted technologically driven and extreme competitive business atmosphere, the ability to successfully run your business and to have precise and timely insight into the business performance through value proposition, is the key to success. Fundraising Renewal Letters: Four Goals to Strive For With Each One You Write In the fundraising profession, appeal letters that you mail to existing donors are called renewal letters. They are designed to solicit a gift, but, more important than that, they aim to persuade your current donors to renew their support of your organization. How to Put the Profit Producing Power of Couponing to Work for You Coupons have proven themselves to be highly effective sales tools for every conceivable size and type of business.Because coupons "pull in the business" they have gained remarkable acceptance and popularity among astute marketing managers.
|
| Article List | Index | Site Map |
|
All logos, trademarks and articles on this site are property and copyright of their respective owner(s).
The comments are property of their posters, all the rest is Copyright © 2006 CanadaSEEK.com - All Rights Reserved. |
