| |
| |
|
Marketing Information |
|
|
|
A Jack Of All Trades Is Often The Master of None
You've heard variations of that saying your entire life. Consider: a marketer to all markets . . . is often a master of Personally, I take this risk: as a marketing consultant, I move But I definitely prefer niche markets. I specialize, by And I would suggest to you that the key to risk reduction; to I have taught this as "Message-To-Market Match" for over ten A Horse Is A Horse, Of Course, Of Course - But . . . Consider the person who has a new nutritional formula for horses. But let's recognize, for example, that people involved with Now, let's take just the thoroughbred market. Trainers who Trainers who frequent the West Coast tracks do not like the East This sort of thing exists everywhere. I used to market a lot to chiropractors. In fact, I built the There are about 35,000 chiropractors; we did some business with Well, if you don't know all that, you can't message-to-market And you may go off so half-cocked you get clobbered. This is I routinely beat most graphically jazzed up, colorful, slick So the bottom-line is: Keep it simple and market to as highly- Dan Kennedy is a marketing consultant and copywriter who helps Copyright 2004 by Dan Kennedy, DanKennedyLetter.com. NOTE: You may run this article provided you run it with the bio
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Budgeting for a Postcard Mailing If you've never done a postcard mailing, you're probably wondering, "What should I budget for?" Here are three items to account for: 1. If you're a designing woman (or man), then you'll need to get that great postcard design out of your computer and into the hands of the postcard printing company. How to Convey Trustworthiness in Direct Mail Marketing Sales Letter A person or business that might buy from you is called a prospect. But they might just as accurately be called a skeptic. 13 Lessons in Marketing, Super Bowl Style Each year, the Super Bowl provides marketers opportunity to study and learn from the games' advertisers, players, and coordinators. Super Bowl XXXVI (February, 2002) was no exception. Consumer Thinking And Search Marketing 12/20/04According to a recent article by ComScore Networks, about three-quarters of all consumer product research is initiated through a generic search term, such as "televisions" or "Adoption Services". The report goes on to say that in subsequent research efforts consumers tend to re-initiate the search with generic search terms. A Creative RIOT Relevant, original and impactful: that's what my friend Creative Director Jim Mountjoy says that effective creative must be. With apologies to Jim, I have my own acronym because I think ROI is only 75 percent of the way there. Marketing Gurus : Do You Need One? Its become fashionable to bash marketing "gurus" nowadays.There are some for whom the prospect of even looking at someone as a "guru" is a sin. Promote your Business and Products through Submitting Articles to Top Web Sites Articles submitted to online publishers bring your site new visitors and increase your ezine subscribers. You can also get these benefits by submitting your articles to top Web sites that not only promote your products, but also your services. Business to Business Direct Mail Offers that Say Free In direct mail, the offer is the incentive or reward that you dangle in front of your prospects to motivate them to respond to your mailing, either with an order or with a request for more information.Offers follow a "you do this and we'll do that" format. Marketing Brain Trust Rest assured that no matter how smart you are, you do not know everything about marketing. You don't even know anything about marketing your product! You can't figure everything out yourself, or see all the angles, or provide every bit of critical thinking. Customers Are Like Vampires No, customers aren't bloodsuckers (well, maybe a few are!) and they don't come out only at night. According to legend, vampires don't come in until they are invited. Market Yourself as the Expert As a small business how do you compete with the big guys and their big budget advertising campaign? The big guys don't read this magazine so we can share these low budget yet high-impact marketing secrets with you.Use these tips to market yourself as the expert in your field. Whats Your Marketing Weak Link? Your marketing weak link could be undermining the rest of your marketing. It is vital that each link in your marketing system supports and builds upon the previous link. First Steps to Developing a Marketing Plan Direct Mail . . Attracting New Business on a Shoestring Budget In a recent marketing workshop I attended, I discovered that most business owners rely on just two or three strategies to attract new business. Even well-established companies tend to rely on one or two strategies. Whats In a Business Card? Over the years as I have attended trade shows, networking meetings, chamber events and more; I have noticed a few things about the successful and the not so successful. First of all, do you have a business card? If you belong to a large corporation, you were probably issued business cards as a matter of course, almost as if it was a company perk. 10 Steps To Getting Paid For Your Marketing Materials How many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in the process? Imagine generating money directly from those sound bites, from those pearls of wisdom that effortlessly trip off your tongue. Yes, it is completely possible, and here's how to do it. Five Steps to Partnering with Companies to Build Your Client Base Wouldn't you love a simple formula for easily growing your small business? Here is something that could be just what you are looking for:1. Create an information product based on your expertise. The Seven Deadly Sins of Ineffective Nametags Your nametag can be your best friend. It can be a lifesaver in meetings, trade shows and events to start conversations when you meet groups of new people. Maximize Your Lead Generation Efforts by Recycling Your Leads The basic lead generation process is pretty much the same from company to company. Inquiries come in?they're qualified?and then sent to the sales team. Focus...a Marketing Strategy The secret to increasing sales doesn't lie in choosing just the right marketing tactic for each of your businesses. The real problem that's experienced by many entrepreneurs--a damaging lack of focus.
|
| Article List | Index | Site Map |
|
All logos, trademarks and articles on this site are property and copyright of their respective owner(s).
The comments are property of their posters, all the rest is Copyright © 2006 CanadaSEEK.com - All Rights Reserved. |
