| |
| |
|
Marketing Information |
|
|
|
5 Tips to Help You Identify WHO To Market To
If you have your own small business, it's important to decide exactly who you will be marketing your products or services to. After all, you probably don't have the time or the money to market to everyone. And even if you did, it is not recommended. You'll want to select what is called a "target audience." This is an identifiable group of people you believe will be the best prospects for your business. But for many small business owners, narrowing their focus to one primary group of people can be a challenging task. They want to help everyone - and very often their product or service CAN help a variety of people. It also goes against human nature to narrow your focus in order to grow a business. Common sense seems to tell us if we want to grow our business big, we need to appeal to more people. In reality the opposite is true. When we narrow our focus to a particular group of people we become an expert in solving their particular problems. We get to know them very well and we can develop additional products and services to fill their needs. So how do you decide who to market to? Following are 5 tips: 1) Think about the type of people who can MOST benefit from what you have to offer. 2) Think about who you would most enjoy helping, or working with. 3. Think about the type of people who will be easiest to reach, AND who will be most receptive to what you are selling. These will be people who KNOW they have THE problem you can solve and are LOOKING for a solution. 4) Know that just because you select a particular group of people to focus your marketing on, does NOT mean you can't help others who may come to you. It only means you're going to focus your proactive marketing efforts on the target group you select. 5) Lastly, don't over-think it. Listen to your gut, pick a group you feel you can really help and proceed with the development of your marketing plan. Marketing is a fluid process. The important thing is to start. You can always refine your audience and your plan later as you learn more. (C) 2005 Debbie LaChusa 20-year marketing veteran, consultant, author, teacher and coach Debbie LaChusa has developed The 10stepmarketing System to help small business owners successfully market their business, themselves. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
The Day I Learned to Start Saying No It was the fall of 1998 when I had just started my first business as a marketing communications writer. Most of my clients hired me for newsletters, brochures, and sales materials, but I would get the occasional request for something different. Massage Therapists Can Now Make More Money As a massage therapist, your income is usually limited by your stamina and the amount of hours there are in a day. Have you considered that there is a way to make extra income that is literally "no sweat off your back?" Adding retail products to your massage business could provide you with the additional income you would like, by doing something that you already do . The Silver Bullet For Success: Revealed Looking for the magic formula or the whiz-bang approach that will unlock your business success? Are you willing to pay hundreds for it? How about thousands? Guess what, you are not alone. Just as people, for ages, have searched for the fountain of youth, entrepreneurs and small business owners around the world are looking for the silver bullet for success: that one sure-fire way to achieve the success that they want without doing a thing. Future of Marketing Part 2 In Part 1, I discussed how traditional marketing is no longer working the way it used to. This is happening for a variety of reasons -- people have too many mass media choices, they're bombarded with way too many marketing messages, the Internet is adding accountability to advertising, etc. Mail Orders Most Common Mistakes THE GREAT MAIL ORDER MYTH There are a number of totally unrealistic beliefsabout the mail order business. To belive in any of them can bedangerous to your pocketbook. Good Marketing is Like a Bad Habit You know those bad habits we get. Like raiding the chocolate biscuits during late night TV shows. Radio Ads That Get Results Radio advertising can be a small business's best friend. It's relatively inexpensive, very effective, and allows you to target your audience pretty specifically. FREE Means MORE Business Why give freebies?We have all seen freebies at trade shows and we have all probably seen the person that goes from booth to booth collecting as much of it as possible. There is always someone that only goes to get the free stuff, but then again there are also people that go there to learn about new products or services. CRM Star Wars: When Marketing is from Venus and IT is from Mars Inherent tensions exist between marketing and IT. This is often compounded by lots of cross-talk, with each function on different channels. Signage for Mobile Car Wash Vehicles If you are in the mobile car wash business and you should be. Then you know that your clean work vehicles is your best piece of advertising. Getting Your Marketing Message Across with CD Business Cards CD Business cards allows any type of business that dynamic look. Hand out your business card on disc and see the expression on your clients faces. Top 5 Kick Butt Marketing Requirements Cinch your success with 8-second leaders! Step into the saddle and ride to the buzzer - but first, get outfitted for success. Some things are necessary to have on hand in order to be prepared for coming out of the chute. Maximizing Your Yellow Page Investment Yellow Page users are the hottest of all prospects - someone who has made the decision to buy, and now is looking for a place to do it. Does your ad convince them that your business is that place?It doesn't have to be the biggest, although that can certainly help. My Marketing Budget Is Small - How Can I Make The Most Of It? Regardless how small or large your budget is, there are a number of ways you can make it go farther. One way is to capitalize on the seasonality of your business. To All Internet Marketers - How To Get My Business? More and more people are realizing that the Internet offers great potential to set up a healthy business for pennies on the dollar. This is good news for internet marketers - but it also means that they need to lift their game. Three Ways to Put Fresh Spins on Old Marketing Concepts Are you struggling to find a new twist for old advertising or marketing campaigns? If you're a small business owner or a copywriter/coach/other creative professional, you know exactly what I'm talking about. Having to come up with new ideas for a long-term client (or even your own business) can be overwhelming. 4 Dynamic Marketing Tactics Some of the simplest marketing tactics often produce the most profitable results. Here are 4 examples that have proven highly effective for any business. First to Market Theory AGE OLD QUESTIONBusiness scholars throughout the planet keep asking the same question and have come to the conclusion that being first into the market place is preferable. Preferable to what? They say every product has a life cycle? What about milk? If that is true and many academia will classify products and services in order to make a point and simply lump them all together. 9 Highly Effective Marketing Tips Here are 9 low-cost but highly effective marketing tips to help you boost your sales and profits fast.Tip 1: Look for some low-cost ways you can enhance the perceived value of your product or service. Marketing Without Ego Our ego can get in the way of marketing our business. From our need to be right, to talking about ourselves incessantly; coming from an attitude of arrogance to getting attached to the outcomes of what we do, these are just some of the ways our ego can get in our way.
|
| Article List | Index | Site Map |
|
All logos, trademarks and articles on this site are property and copyright of their respective owner(s).
The comments are property of their posters, all the rest is Copyright © 2006 CanadaSEEK.com - All Rights Reserved. |
