| |
| |
|
Marketing Information |
|
|
|
How to Turn Your Promotional Products Expense Into a Profit Center
If you use promotional products you probably already know the power of giving away freebies. You may use them to thank current customers, or to give incentives to potential customers. When most people think about promotional products, they tend to think pens, keychains, t-shirts, mugs, caps, etc. Did you know there are products that put pens, mugs and keychains to shame? They can cost less and bring measurable profits. Sometimes, these profit-producing promotional items may even be free. How can this be? Instead of ordinary promotional products, think "infopromotional products". An infopromotional product is an information product that you use as a promotional item. What can you use as a infopromotional item? You can give away -tips sheets Now you could spend time creating your own information product - but I'm not suggesting that. That takes time and money. Consider joint venturing with an expert whose advice your customers would find valuable. The expert can give you a special educational item that you give to your customers. Let's say it's a tips sheet. At the end of the tips sheet, there's an offer for the expert's books, tape set or seminars. The customer can only get the special offer by mentioning your name or special code. Where can you find experts? You can find them in your city or search for them online. Think about what your customers might appreciate and look for experts in those fields. Are your customers business owners? Search for marketing gurus, cost-cutting consulants, automation experts. Are your customers homeowners? Search for home improvement experts and real estate experts. Are your customers concerned about health? Look for fitness and self-improvement experts. How much will your infopromtional product cost? If it is a physical product, your joint venture partner may pay for some or all of the cost. Why? Because it's a marketing expense for him. The expert's company is reaching a highly targetted market - your customers. That can be a good thing for your joint venture partner, you and your customers. You'll see why in a moment. If your giveaway is delivered online, such as an online video, you may be able to get it for free. So now, you have a high-perceived value item to give to your customers at low or no cost to you. Let's not stop there. This article is about turning an EXPENSE into a PROFIT CENTER. Here's how: The key is that your joint venture partner has an offer and a tracking mechanism so you get paid for your referrals. If your customers are online, tracking is as easy as using a affiliate code. Now your customer gets to sample your joint venture partner's expertise in the infopromotional product and get a special deal, your partner may get new customers and you get a fee for each of your referrals, all because you gave a gift to your customers. Try infopromotional products and you may never give away another pen again. Resource: Internet Marketer Raynay Valles specializes in joint venture marketing strategies. Find out more about using joint venture infopromotional products, visit http://www.raynayvalles.com/jointventures or email her at rvalles at raynayvalles.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
4 Alternative Ways To Gain Lifetime Customers You will always have more people that turn down your offer than actually buy. They might not have bought because of your price, payment options, or any other possible reason. Off the Shelf Small Business Mapping Software All small businesses can benefit from inexpensive off the shelf CD Rom mapping software. If you own a business you need to where your customers are coming from, where you would like to expand your sphere of influence to, where your competitors are located and how to route your delivery vehicles. Five Tips to Make Your Marketing More Creative Same old same old just doesn't sell anymore. To make your marketing stand out, you need to get creative. How to Use Your Newsletter to Research Your Market A few decades ago, in the early days of automatic banking terminals, the management at Citibank made a somewhat reluctant decision to introduce automatic tellers. They were anxious to cut costs, but they assumed that customers would rather deal with human tellers, had they the choice. Marketing Hat for Graphic Designers or Wannabe's Many people think that the quality of any graphic design is determined by how aesthetically pleasing it is: Although making the card look good is important, this couldn't be further from the truth. The only true measure of any design, at least commercially, is "How well does it pull?". What You Need in Your Marketing Calendar Marketing calendars are used by many businesses to help keep sales pipelines full of new prospective customers. Small businesses may just keep a simple calendar with handwritten items on the dates that marketing efforts need to be completed. How to Turn Your Marketing Into a Money-Making Machine - Preparing for Marketing That Yields Results The usual complaint from companies is that Marketing simply does not yield as expected. So much effort, time, and money goes into campaigns, and yet the frustrations persist: Why aren't sales up? Why are we not growing? And the truth, sadly enough, is that no one can really pinpoint what is working well, and what simply is not producing anything (and costing the company!). Who are Those People Youre Selling To? If you're in the IT business, that's an important question.Most marketers are keen to profile their prospects. Packaging Made Frozen TV Dinners Possible I was saddened to hear of the passing of one of the food industry pioneers Gerry Thomas, One of our unsung heroes credited with invented a "package" the frozen TV dinner that literally changed the way we eat. Never mind that it was considered by nutritionists as a step backwards, his invention still made a major shift in the food and food services industries. Money-Makers Secrets to Renting Profitable Mailing Lists As an entrepreneur involved in selling and/or promotion ofsomething by Direct Mail, you should already know that mostimportant aspect of your mailing have to do with the sales letteror circular you send out, and the mailing list you use. Withthese thoughts in mind, and assuming you've got what should be anorder-pulling sales letter or circular, let's focus our attentionspecifically on the problem of finding mailing lists that produceprofitable orders. The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ How smart is your marketing? Do you follow the crowd or set your own standards? People are attracted to innovative leaders, not copycats. Besides, most companies throw thousands of dollars down the drain on ineffective advertising- can your budget afford such waste? Start your education today- follow these seven keys to increase your marketing IQ and outwit your competition. Putting Your Website to Work Websites have replaced the brochure as the "must have" marketing tool for businesses large and small. While virtually every business has a website, few are harnessing the potential of their websites and the Internet in general to promote and grow their businesses. How to Write a Fundraising Thank-you Letter for Example (Includes a Free Sample) Thank-you letters are one of the most important letters that your non-profit mails to donors. They remind donors that they made the right decision in supporting your organization. The Top 10 Marketing Tools to Grow Your Business in 2004 Looking to grow your business? Make sure you have these marketing tools in place:#10 A powerful taglineIn 10 words or less, a good tagline reinforces a company's reason for being. And smaller companies will find it to be one of the hardest working tools. Measuring the Return on Your Direct Mail Investment In direct mail lore, there's a rule stating that you can measure the success of your efforts by a minimum response rate of 1-2%. In other words, if you send out 10,000 pieces, you'll have a successful mailing if at least 100 recipients respond to your offer. Survival Strategies 1. Do the moneymaking things first. Six Essential Principles for Marketing to Women Business Owners Marketing to women entrepreneurs is not difficult. You just have to follow six easy, but essential, principles. 10 Tips to Grow Your Business Plain & Simple "Try not to become a man of success but rather to become a man of value." Albert EinsteinRecently I heard a statistic that the majority of businesses operate at 60% of their potential. Reinventing The Wheel Revolutionary ideas have always been the mark of mankind. It's what made us superior to animals and prove that we are the dominant species of this planet. The Easiest Small Business Direct Marketing Tip You'll Ever Get This really and truly is the easiest (and most profitable) small business direct marketing tip you'll ever get. And when I say easy? I really mean EASY.
|
| Article List | Index | Site Map |
|
All logos, trademarks and articles on this site are property and copyright of their respective owner(s).
The comments are property of their posters, all the rest is Copyright © 2006 CanadaSEEK.com - All Rights Reserved. |
