| |
| |
|
Marketing Information |
|
|
|
Learn How to Market Your eBusiness in Real Time: Dissect, Study, Emulate
Everything you will ever need to know about internet marketing is plainly available to you everywhere you go on the internet. All you need to do is dissect, study, and emulate these methods and you invariably will become just as successful as the people who created them. How do I know this? Because I use this exact pratice to make money with my own online businesses and newsletters. Whenever I have a problem, I look to other successful internet marketers and see how they have overcome these same obstacles I am facing. Some people will tell you must buy a certain ebook or internet marketing course to become successful. This is not true. Informational products do have their merits, but it is important to understand that a lot of them become out-dated immediately after publication. The online marketplace changes very rapidly and the best, most successful internet marketers change with it. A good traffic-building tactic one day may be ineffective the next. If you hinge your entire business plan around this single idea you read in an ebook, and that idea ends up being outdated, then you will fail. I am not trying to say that informational products are not useful. But I am saying you need to find a real time way of analyzing and implementing the information you do have. You cannot purchase internet business success, but you also cannot have it for free. You must work for it. If you blindly purchase information and then try to implement it, you will not succeed. Take list-based marketing for instance. Sending email to opt-in subscribers used to be one of the most effective, inexpensive ways to make quick sales. But in the wake of recent anti-spam legislation, this same method has become drastically less profitable. Yahoo, Hotmail, AOL and other email client services have clamped down on business emails in general, blacklisting all email from some autoresponders and filtering out up to 70% of legitimate business emails in some cases. Of course, you wouldn't know any of this from reading 99% of the marketing information available on the internet. Why? Because these books became outdated the second congress passed the CAN-SPAM ACT. These books will still tell you that simply filling an autoresponder with messages and buying leads will make you a fortune. This is no longer true. You can still make just as much money from list marketing now as you could before, but you just need to solve some marketing problems first. You cannot continue to use outdated information that could not possibly take into consideration the current marketing world. So how do you deal with these problems? The same way you need to deal with all eBusiness marketing problems. You operate in REAL TIME. You dissect, study, and emulate what successful webmasters, listowners, and netrepreneurs are doing to make money right now. There are a number of different ways you can do this--but they all involve the same three steps: dissect, study, and emulate. In the remainder of this article, I will explain website reverse engineering, which is one of the real time methods I use to improve my marketing efforts. You can start by taking a closer look at the websites you visit most often. Rather than looking at them as a customer or as a member, think about the process that went into making them. You did not find that website by accident. You are not looking at certain products for no reason. If the webmaster of this site is a professional, then it was engineered to drive you there and then to look at specific things. Undo this process to learn from it: Dissect. Study. Emulate. Look at the layout of the pages. Check the site map. Look at how things are arranaged. Are there popups? Is there a newsletter? Do they have a lot of outgoing links to websites they do not own? Is this website actually mini-site of another bigger site? Figure out why this webmaster has things setup in the way you see them. How does the webmaster really make the majority of her revenue? Does this webmaster get a lot traffic? If so, where does it come from (hint: google and alexa have functions that allow you to back-track links and traffic). Does this webmaster use certain techniques to lure you in--and then close a sale? Does the mainpage contain primarly free or purchasable items? How is this webmaster's sales copy constructed? Would this webmaster prefer you to purchase a product or sign up for a list? Dissect. Study. Emulate. Answer all of these questions. You can do it for free and you will only get better the more you do it. Now take some of the methods you understand best and are technically capable of implementing and then emulate them on your own website, personalizing them to fit in with your own scheme, of course. If you do this regularly--if you use REAL TIME as your standard of evaluation--you cannot fail. I have personally used this method dozens of times to fix my website, and just recently I adjust my new internet income course, which now not only gets to all of my subscribers, but also teaches them how to accomplish the same thing with real time marketing. --- You may use this article for reprint, as long as it remains unaltered and the resource box and author information are included. - Isaiah Hull Isaiah Hull is the CEO of an internet business, a publisher of two business newsletters, PTL of several affiliate programs, and a business trainer for his affiliates. On 11/10/04, he released a brand-new free internet income course to address the major changes in internet marketing: http://www.workathomerightnow.net
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Ditch Coupons Before Customers Ditch You Everyone wants to feel like they're getting a good deal. Merchants often attempt to capitalize on this desire through coupon offers, rebates, and "special discounts. Most Wanted Response... How To Make It Work "When I walked into the grocery store last Saturday, I was just 'browsing.' But. The Magic of Keep-in-Touch Marketing Yesterday I received a phone call from an acquaintance that I've met once or twice but haven't seen in over a year. She wanted to let me know that she was referring me to a client of hers who needed help with his Web site copy. Small Business Bonzai Marketing Do you own a small business? Do you wish to increase sales? Do you wish to draw more customers into your store or find more customers for your service business? You can do this for a relatively low cost by building as small sales team of high-energy people. Direct Sales marketing will help increase your business, future referrals and image in the community. When Designing Postcards, Aim for Refrigerator Door Mindshare If you want to design effective marketingpostcards, then aim for "Refrigerator Door Mindshare." By this, I mean that you should create a card that someone would be proud to display on his or her refrigerator door. How to Give Your Biz a Boost with a Summer Marketing Makeover Are you on track for hitting all your business goals for the year? A quick check-up of your promotional efforts can reveal "week spots" and help identify what needs tweaking to give your business a healthy boost in the next few months. Here are five key areas to focus on with your mid-year marketing makeover. Mark Twain's Great Marketing Idea To tell you the truth (and about 53% of this article is true), I don't know where I heard this story about Mark Twain. But I've heard it enough times to verify that it's either (a) at least half true, or (b) a credible lie. Positioning For Success According to military historian David Chandler the campaigns of Napoleon Bonaparte consistently rose above the expected. For more than 20 years Napoleon showed genius and skill as a general on the field of battle. Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test I've discovered a really fantastic way to discover what works best in direct marketing, BEFORE doing traditional direct marketing. Use these internet tools to find what works best, then apply what you've learned to your traditional direct marketing, direct mail, etc. How To Let Your Customers Search For YOU! - Part 2 First I want to welcome you to part two of the article 'How To Let Customers Search for YOU!', where you can learn how to attract new clients at any time you want. The techniques I describe here have proofed to work for me and a lot of other people. Happy Hunting! Before you ever get on the telephone, send a marketing piece or set up an appointment with a potential customer, you must first identify whom that customer might be. To do that, you will need to create an "ideal customer profile"-a profile of who would be the best possible prospect for you and whatever you are selling. Planning Your Postcard Marketing Campaign Before you create your postcard, do a little planning. Ask yourself:1. Why Insight and Flexibility is More Important than Perseverance in Marketing Marketing successfully requires not only insight into how a product or service can be successfully marketed but also flexibility into the marketing of a product or service.This is one of the marketing principles that doesn't seem to be taught successfully. Your Ultimate Competitive Advantage The biggest secret to success in business is to always maintain a competitive advantage in everything you do. One of the best ways to get and maintain a competitive advantage is to always make it as easier for your prospect or customer to say yes than to say no. How To Perfect Your Marketing Message! When it comes to your marketing message, the little things count. Trouble is, you'll never come to respect how much, until you make a commitment to science. 15-Minute Marketing: Lots of Results in Little Time Do you think you don't have enough time to market? Here's a solution that can help you get started on marketing, or any other task you've been putting off.Promise yourself you will spend 15 uninterrupted minutes working on one aspect of marketing. New Years Planning Critical Success Factors New Year's is a good time for strategic planning or re-planning your business. But don't think that's the only time. How To Get Celebrities To Endorse YOUR Product How would you like celebrities to endorse your product?Perhaps that sounds crazy. Well, here's the info. Trapped in Your Comfort Zone? Break Out and Send Your Marketing Skyrocketing A marketer whose advice I generally respect recently published an article about how to find your comfort zone and stick to it in your business in order to create a more harmonious work environment.In theory, it makes sense. Marketing Strategy - Spell Out Your Unique Value I attended a "Sales Focus" seminar a few years back in which the speaker asked this key question. "Why, based on all the competitive alternatives available to me, would I want to buy from you?" What a great question.
|
| Article List | Index | Site Map |
|
All logos, trademarks and articles on this site are property and copyright of their respective owner(s).
The comments are property of their posters, all the rest is Copyright © 2006 CanadaSEEK.com - All Rights Reserved. |
