Marketing Information

25 Ways To Get More Business


Special Requirements for Reprint: we ask only that you include Pauls name and resource box, and keep all hyperlinks as live links.

Complete Article with Resource Box at end:

Need more business? Who doesnt?

Thankfully, new business is pretty easy to get, but you do have to do something to get it. Usually something you aren't currently doing. Here are 25 ways you can bring in more business, and if you do things right, more profits.

These are not long term business strategies. These are short to medium term tactics designed to put cash in your bank account within the next 30 - 90 days.

  • Hire a salesperson. Or, if you already have salespeople, hire another one. You may not be able to pay them a salary, so make it for 100% commission, and make the commission generous. And of course, pay their expenses. This will work best if you have a sales process in place, and some kind of systemized knowledge that will bring them up to speed quickly.
  • Get some sales training. The Sandler Selling System is great for simple sales. Mike Bosworths Customer Centric Selling is great for complex sales. Of course there are many others, and any good sales training program will get your sales off whatever dime you are stuck on.
  • Start a referral program. This doesnt mean simply ask for referrals, but do it routinely. Do it systematically. Have a method to ask, and have a method to reward people who do refer.
  • Add products to your back end. The costliest part is getting new customers. Why not maximize your investment and sell those customers additional products and services.
  • If you sell a service, consider adding products that compliment it.
  • If you sell products, adding services is even easier.
  • If you sell free-form consulting, consider bundling specific services into a "productized" form. Give it a name, make the price fixed. Typically the "productizing" and fixed price enables you to sell at higher prices than previously.
  • Raise your prices. Most people undervalue what they do and charge way too little for it. And many others discount from their "list" at the drop of a hat. Stop discounting, but if you must, always get something in exchange. Think tradeoffs. And raise your rates for services and products both.
  • Joint ventures. Find people who have something you need, like products, or customers and trade with them. Pool your resources. Pool your time. Create something larger than either of you. Make it a win-win.
  • Strategic alliances. How does this differ from above? A strategic alliance partner is only involved in one aspect of your business - in other words, they may source leads or product. A joint venture partner is a deeper involvement. Youll work more closely on more aspects.
  • Referral fees. You probably make these referrals anyway. Now get paid for them.
  • Affiliate programs. This is simply the systemized approach to referral fees, and on the internet is THE way to do business.
  • Take your white papers or articles and collect them into a special report which can be used for marketing purposes, or sold outright as its own revenue center.
  • Sell a subscription to your service. Lock in the revenue and accelerate the payments. Then give them special bonuses or super-service for being subscribers, or members.
  • Create bundles out of all your existing products. Put things together and offer special pricing. This may lower your "per unit" revenue, but it will increase average transaction size, as well as total revenue.
  • The Rolodex routine. This means going through your Rolodex, name-by-name, and calling everyone who looks promising. For something. For selling, for networking, for referrals, even for "how do you do."
  • Conduct a survey. Ask your client base questions. This process will get you great information about your market, and it will always bring you "unexpected" business.
  • Offer your services or products at a silent or charity auction. While this wont bring in money immediately, it will almost always expand your client base.
  • Offer to let key influencers give away some of your time, product.
  • If you have a service, consider turning your hard-one expertise into an educational course. This could be an e-course, a tele-course, printed home study course, even a live seminar or bootcamp.
  • Publish an ebook. Ebooks are a great way to promote your business and generate quick revenue.
  • Speak, speak, speak. Especially if you are a master of your individual expertise, speaking is a sure-fire way to bring in additional business.
  • Write articles. Articles and speaking compliment each other perfectly. Not only write those articles, but get them published. Anywhere you can.
  • Focus your market. Many people try to cover too much ground. By becoming a noted expert in a tightly-defined market niche, you can increase the power of all your marketing efforts, bringing in more business for each marketing dollar you spend.
  • Shift into an adjacent market. Sometimes your market niche is exhausted, and sometimes theyre just plain broke. A shift into an adjacent market niche can bring you all kinds of new business.
  • © Paul Lemberg. All rights reserved

    Paul Lemberg's clients call him "the unreasonable business coach" because he insists they pursue goals and take actions far outside their comfort zone to make more money than they previously thought possible. To get business coaching tips, tools and strategies like these, visit http://www.paullemberg.com/Business_Coaching.html.

      


    MORE RESOURCES:

    PR Web

    How to Use Pinterest for Marketing Strategies with New RAW Training
    San Francisco Chronicle (press release)
    Finding out how to use Pinterest for marketing is one of the newest and most useful tricks in a marketer's arsenal, and Digital Marketer is helping with its new RAW Training. Austin, TX (PRWEB) May 26, 2012 Learning how to use Pinterest for marketing ...
    “Pinterest for Marketing from the Leading Gurus in Social Media,” Says Online ...Albany Times Union

    all 17 news articles »


    PR Web

    Can Online Video Marketing Rescue Businesses from Google's Panda & Penguin ...
    San Francisco Chronicle (press release)
    With the recent updates and changes coming out of global search engine Google, the online world has had to review their marketing methods across the board. Many traditional techniques of gaining rank position and driving web traffic have become ...
    Practical Post-Penguin Marketing Ideas for Small BusinessSearch Engine Watch
    Maximizing Video SEO: Tips and Tricks You Should KnowBusiness 2 Community
    Global SEO Company Micrositez Launches Ground-Breaking New Line of SEO PackagesHouston Chronicle
    Search Engine Land
    all 46 news articles »


    Kaizen Way Marketing Now Offering Guaranteed Results from SEO Services
    San Francisco Chronicle (press release)
    Kaizen Way Marketing is offering guaranteed rankings for local, national and international websites when obtaining their professional SEO services. Better rankings equals increasing online visitors to a business website and dominating the competition.

    and more »


    Smart Dental Marketing Ideas: IDA Simplifies Managing Multiple Websites And ...
    San Francisco Chronicle (press release)
    Strategic dental marketing ideas from IDA let dentists easily manage multiple domains, websites and marketing campaigns from their own online Control Panel. (PRWEB) May 26, 2012 Smart dental marketing dental marketing calls for more than one domain ...

    and more »


    Revel adjusts marketing strategy after first month's disappointing revenue
    Press of Atlantic City
    One analyst characterized the giveaways as a complete turnaround in Revel's marketing strategy — one that shows Revel CEO Kevin DeSanctis is adjusting to “a fast and brutally changing Atlantic City market.” “Kevin has proven he can change directions ...

    and more »


    HiveMind Marketing Retained to Provide Integrated Inbound Marketing Solutions ...
    Sacramento Bee
    By HiveMind Marketing, Inc. CAMPBELL, Calif., May 25, 2012 -- CAMPBELL, Calif., May 25, 2012 /PRNewswire-iReach/ -- HiveMind Marketing, Inc., a digital inbound marketing agency based in Silicon Valley, has been retained by established San Francisco Bay ...

    and more »


    Content Marketing Conversations
    Sacramento Bee
    By PR Newswire SAN FRANCISCO, May 25, 2012 -- /PRNewswire-iReach/ -- Together with the Business Development Institute, PR Newswire hosted an interactive event, the Content Marketing and Communications Leadership forum, on May 16th in San Francisco.

    and more »


    Minnick Insurance Services, Inc. Offers an Interactive Way to Purchase ...
    San Francisco Chronicle (press release)
    Minnick Insurance Services has partnered with Astonish Results, LLC - a digital marketing and insurance sales training company that specializes in modernizing the way by which the independent insurance industry does business - to create an innovative ...
    Price Insurance Unveils Its New Custom Virtual Insurance Office and Digital ...DigitalJournal.com (press release)

    all 15 news articles »


    Marketing to Millennials takes different strategy
    Memphis Commercial Appeal
    based youth marketing agency Archrival. "Success to our generation meant working a lot and making money, but (the Millennials are) more interested in the environment, education and the economy." For his research, Runge defined Millennials as people ...



    Notchnet's Veronica Francis Certified as Local Search Marketing Expert
    San Francisco Chronicle (press release)
    Veronica Francis of Notchnet Web Services is now a certified Local Internet Search Marketing Expert Littleton, NH (PRWEB) May 25, 2012 Veronica Francis, President of Notchnet Web Services, is now a certified Local Internet Search Marketing Expert, ...

    and more »

    Google News

    Article List | Index | Site Map
    All logos, trademarks and articles on this site are property and copyright of their respective owner(s).
    The comments are property of their posters, all the rest is Copyright © 2006 CanadaSEEK.com - All Rights Reserved.