| |
| |
|
Medicine Information |
|
|
|
Bextra and Vioxx Withdrawal Spawn Advertising Pause from Bristol Myers
Pharmaceutical giant Bristol Myers Squibb has announced that they will suspend direct-to-consumer advertising for their prescription drug products for a year. This comes in the wake of the well-publicized withdrawals of Merck's Vioxx and Pfizer's Bextra, two non-steroidal anti-inflammatory drugs (NSAIDs) that were voluntarily withdrawn from the market recently. Studies showed that they increase the likelihood of strokes and heart attacks among patients that take them for prolonged periods of time. This represents an unusual move for a pharmaceutical company, as they tend to spend a large portion of their annual advertising budget on direct-to-consumer advertising. It is possible that Bristol Myers recognizes that consumers are becoming concerned about new drugs being approved by the FDA and advertised heavily, only to find out later that the drugs have previously unknown and possibly dangerous side effects. Consumers have learned that advertising a drug as "new and improved" doesn't necessarily mean that it is new, or improved, or even safe. In short, customers are suspicious of pharmaceutical advertising, and the drug companies are to be commended for taking notice of that fact. Since 1997, drug companies have been allowed by U.S. law to advertise directly to consumers. This has led to an astonishing number of ads on television and radio, as consumers see ads showing one happy person after another. The ads suggest that the happiness shown is a result of the use of the product, and a voiceover quickly mumbles through the known, and sometimes lengthy, list of side effects. Patients are encouraged to speak with their doctor, and they have been doing so in record numbers. The problem, as Bristol Myers know realizes, is that consumers are well aware that the withdrawn Bextra and Vioxx were advertised as being safe. This has naturally led to a general suspicion of all advertised drugs, and Bristol Myers correctly sees that they could be the victims of a drug-company backlash, even if they didn't manufacture any of the withdrawn products. This will probably save Bristol Myers a lot of money in the short term, as their advertising would have largely gone to waste. The Food and Drug Administration is taking steps to make sure that the drugs that reach the U.S. market are safe, and in time, the public will again become more trusting of pharmaceutical advertising. In the meantime, TV viewers will be spared from having to watch the sometimes-cryptic drug ads, which often prompt questions of "What does this drug do?" ©Copyright 2005 by Retro Marketing. Charles Essmeier is the owner of Retro Marketing, a firm devoted to informational Websites, including Bextra-Info.net, a site devoted to the withdrawn drug Bextra and StructuredSettlementHelp.com, a site devoted to structured settlements.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Family Notification in Seven Quick and Easy Steps The Seven Steps to Successful Notification is an easy-to-use system based on time-tested tools successfully used by hospitals nationwide. It provides your hospital staff with all of the steps necessary to:? Identify and locate your unconscious patient's next of kin or surrogate decision maker. Acid Reflux and Your Diet There is an undeniable connection between the occurrence of acid reflux and diet. Everything in your body has a delicate balance. Paxil Recall Lawyer Discusses Paxil Addiction Paxil went on the market in 1992 at the height of antidepressant drug popularity. It is a member of the class of antidepressants called selective serotonin reuptake inhibitors, or SSRIs. Chicago Drug Rehab: Long Term Help For a Real Recovery The central location of the city of Chicago has made it a hub for the distribution of drugs in the Midwest, though much of the problem remains upon the city's streets. The use of crack cocaine is the city's biggest drug problem - since 1990, admissions to Chicago drug rehab for the treatment of this drug have more than doubled. Prescription Drug Benefit Cost Understated by $324 Billion! When the legislation was passed for Bush's prescription drug benefit in 2003, costs were said to be approximately $400 billion over the next decade. In great contradiction with this estimate, the centers for Medicaid and Medicare have admitted that costs will actually be around $724 billion. Dangerous Drugs Vioxx, Celebrex, and Bextra: An editorial regarding dangerous drugsGenerally my web site deals with Internet and other media markets, but whereas our motto is "Caveat Emptor, Let the buyer beware " and is consumer advocacy oriented, we will from time to time discuss anything in that is relevent to warning readers of problems.This is one of those instances where the public should be aware of what's going on. Cold-Eeze Side Effects Lawyer: Zinc Destroys Sense of Smell! Cold-Eeze is a homeopathic solution to the common cold. It is a zinc-based solution that can be taken as a tablet or a nasal spray. Electric Wheelchairs When you search online for Electric Wheelchairs, like any other things, you will face a situation, where you will need to choose a provider out of so many companies that offer the service.The search engines will bring you thousands and thousands of results when you type the phrase "Electric Wheelchairs. Bextra Withdrawal Could Be Just the Beginning for Pfizer The pharmaceutical industry is a tremendously profitable one, as anyone who reads the business pages of their newspaper can see. Although it can take years to develop a new drug and bring it to market, the profits obtained from a breakthrough drug can be staggering. Interactive Technology in Healthcare Education Healthcare professionals are under pressure to remember, utilize and absorb vast amounts of new or changing information in increasing volume. This surge has led to new and improved computer-based tools for many healthcare activities and to an explosion in the marketplace of tools used in instruction and education of healthcare workers. To Buy Pain Meds Online, a Dangerous Move Many people want to buy pain meds online simply because it is cheaper for them. Recently, thousands of online pharmacies have popped up offering for people to buy pain meds online without a prescription. The Importance Of Using Electric Wheelchairs To Improve Mobility No person likes to feel housebound and dependent on others. While people who have been injured or suffering from a debilitating disease may not have full functionality of their motor skills, it is still possible for them to be semi-independent and mobile. Stevens Johnson Syndrome Lawyer Says: Get Help SJS is an allergic reaction to certain medications that can result in death. It has been linked to pain killers, antibiotics, barbiturates, anti-convulsants, non-steroid anti-inflammatory drugs, arthritis medications, and sulfa antibiotics such as Bextra, Arava, Aventis, Remicade, Allopurinol, Phenytoin, Carbamazepine, Ibuprofen, Daypro, children's Motrin, Advil, Lamectal and Topamax. Doc, My Tummy Aches and My Joints Hurt! Is there a connection? Inflammatory disease of the bowel- regional enteritis (Crohn's disease) and ulcerative colitis- are often associated with arthritis. This occurs because inflammation in the bowel and the joints may share a common immunological abnormality. Chronic Head, Facial, Or Neck Pain That Won't Go Away - Could It Be TMJ? I stumbled across TMJ when I needed treat a literal pain in the neck that would not go away. It seemed that the pain in my neck came from my jaws. Environmental Medicine Our modern preservatives and other pollutants like yellow dye no. 5 have caused bodily responses which detract or impair the natural process of our system. Meridia Lawyer: Meridia Diet Pill Side Effects Following the recall of Fen-Phen and Redux in 1999 (two diet drugs that cause heart valve diseases) Meridia was released. Meridia is a diet drug similar to the ones that were recalled. Pain Relief Drugs 101 What You Need to Know Ever given a piece of thought to how actually one feels that a part of his/her body is paining? Majority of the response to this question will be in the negative. And ironically it is one piece of information that a person should be aware of. CRP And Your Heart Monitoring your CRP level is vitally important because it is one of the best indicators of heart disease. C-Reactive Protein has proven to be one of the best indicators of looming Heart disease. Integrative Medicine And Its Future The NBC National News, quoted the Washington Post in March 2000 about the concerns that the FDA had over the mixing of supplements and conventional medications. There was concerns that millions of people are taking supplements (considered herbs, homeopathic, vitamins, minerals, amino acids, enzymes and some diet products) and having reactions when they mix these things with common and prescribed medications.
|
| Article List | Index | Site Map |
|
All logos, trademarks and articles on this site are property and copyright of their respective owner(s).
The comments are property of their posters, all the rest is Copyright © 2006 CanadaSEEK.com - All Rights Reserved. |
