PR Information

Photographs - Ten Tips For Getting Good Shots


Photographs are essential for getting good publicity in the print media, especially magazines, newspapers, internal newsletters and even websites. Taking effective photographs often requires patience and practice but is a valuable skill to acquire.

A newsworthy or unusual photograph can really add to a story and enhance your message. Often a story may be run purely because it has a great photograph or a front page photograph will have it's accompanying story a few pages back.

Good media relations practitioners should always be on the lookout for good photographs. When planning a media event, always keep in mind options for good photo opportunities.

This is especially true for television, where moving visual pictures are essential for the story.

Digital cameras and editing software made taking and distributing photographs a lot cheaper and easier.

Whether you are taking photographs yourself or employing a professional photographer, keep these tips in mind to make your visual images more effective when trying to communicate your message.

1. THE SET-UP.

Avoid busy, cluttered backgrounds that may detract from your subject. Remember that people often scan newspapers, sometimes whilst preparing for work or commuting. Make your picture interesting without being too cluttered, showcase your subject in the picture.

2. THE PEOPLE FACTOR.

Don't photograph subjects head on. Shots taken from a slight side angle are more natural. Research has shown people like to look at other people, try to include a person in all your pictures where appropriate.

3. KEEP IT NATURAL.

Candid shots of subjects are better than posed "mug shots".

4. FRAME IT.

Too much space around a subject can be distracting. Try to keep your shots tightly framed without cutting parts of your subject from the picture. Seeing a person's head trimmed in a shot isn't appropriate or favoured by the media.

5. AVOID ROWS.

Photograph a group in a natural cluster, never in a stiff row.

6. KEEP IT SIMPLE.

Avoid the temptation to photograph too many people in a group. Remember the focus of your article.

7. FOCUS ON FACIAL FEATURES.

Generally, faces should be at least as large as the nail on your little finger.

8. ALWAYS PROOF.

Ask for proof sheets from the processor before selecting negatives for printing. Better still with digital cameras, check your shot before saving. Be mindful of blurring because when the shot is printed any blurring is worsened and may ruin your shot.

9. BUILD RELATIONSHIPS.

Make sure people in your photographs receive copies. It's a really easy simple gesture that lets people know you appreciate their help.

10. ASK PERMISSION.

Always ask permission to take photographs of subjects used for publicity purposes. Always obtain a release, even for internal publications and file photos.

Source: Adapted from 'Public Relations: The Profession and the Practice', Otis Baskin, Crag Aronoff and Dan Lattimore, 4th ed, McGraw Hill, pg 213.

Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries. You can subscribe by visiting http://www.8mmedia.com Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com

  


MORE RESOURCES:

Publicize Disrupting PR For Start-ups
Forbes
The company offers a PR product based around two points of differentiation – price and transparency. In order to make things affordable to most start-ups, Publicize prices its services at $399 per month, with no minimum contract term. Egusa claims the ...

and more »


Pr. William officials propose education center at Landfill's Eco-Park
Washington Post
Prince William County officials last week unveiled plans for a STEM Education Center at the county's sanitary landfill on Dumfries Road near Independent Hill. Billed as an interpretative education center for science, technology, engineering and math ...

and more »


Forbes

Is PR The Newest Target Of Disruptive Start-ups?
Forbes
'Disruptive' can be a severely over-used word in the entrepreneurial word – particularly when it comes to public relations (PR) and marketing personnel looking for a way to generate interest long before something has shown that it can indeed change the ...



Letters: Artley on USFS 10 million dollar PR campaign
Daily Herald
The Forest Service recently abandoned plans to waste 10 million taxpayer's dollars on a PR campaign to boost the image of the agency with the public. The USFS could improve their image without spending a penny by not proposing timber sales like the ...

and more »


Reno Gazette Journal

Pack's Devitt-Payne earns PR in mile
Reno Gazette Journal
Devitt-Payne crossed the line at 4:54.74, besting her previous PR by nearly three seconds. Her time allowed her to notch an 18th place finish in a field of 51 runners. She had previously set her PR earlier in the first indoor meet of the season, the Ed ...

and more »


PR Facebook readers: GoDaddy puppy ad deserved to be gone
Plattsburgh Press Republican
PLATTSBURGH — A pickup truck hits a bump, and a golden retriever puppy is bounced out of the truck bed, landing softly by the side of the road. The little dog valiantly heads homeward, struggling over railroad tracks as a train whistle blows, trotting ...

and more »


DC teen severely injured by vehicle on Branch Avenue in Pr. George's
Washington Post
A teenager was critically injured when he was hit by a vehicle Thursday while walking on the shoulder of a roadway in Prince George's County, authorities said Saturday. Derrick Bradford, 19, of the District was in grave condition after the collision ...



Washington Post

Americans are still scientifically illiterate — and scientists still need a ...
Washington Post
Back in 2009, the Pew Research Center and the American Association for the Advancement of Science released a survey that I'll never forget. “Public Praises Scientists; Scientists Fault Public, Media,” it was entitled. And it was revolutionary, because ...

and more »


K-StateSports.com

K-State Notches Multiple PR Efforts in Albuquerque
K-StateSports.com
The junior reached the result in her second-to-last jump of the afternoon, improving upon her previous PR of 12.46m/40-10.50 set at this season's Triangular. She now holds the seventh-best mark in school history, with her performance the best by a ...

and more »


Letter: The PR manipulation of science
Gloucester Daily Times
They hire public relations firms to help them in this effort. The PR firms line up ads, political lobbyists, and third party testimonials from “experts”. Industry funnels money in the direction of these experts, and buys their loyalty. In what's called ...


Google News

Article List | Index | Site Map
All logos, trademarks and articles on this site are property and copyright of their respective owner(s).
The comments are property of their posters, all the rest is Copyright © 2006 CanadaSEEK.com - All Rights Reserved.