PR Information

Photographs - Ten Tips For Getting Good Shots

Photographs are essential for getting good publicity in the print media, especially magazines, newspapers, internal newsletters and even websites. Taking effective photographs often requires patience and practice but is a valuable skill to acquire.

A newsworthy or unusual photograph can really add to a story and enhance your message. Often a story may be run purely because it has a great photograph or a front page photograph will have it's accompanying story a few pages back.

Good media relations practitioners should always be on the lookout for good photographs. When planning a media event, always keep in mind options for good photo opportunities.

This is especially true for television, where moving visual pictures are essential for the story.

Digital cameras and editing software made taking and distributing photographs a lot cheaper and easier.

Whether you are taking photographs yourself or employing a professional photographer, keep these tips in mind to make your visual images more effective when trying to communicate your message.


Avoid busy, cluttered backgrounds that may detract from your subject. Remember that people often scan newspapers, sometimes whilst preparing for work or commuting. Make your picture interesting without being too cluttered, showcase your subject in the picture.


Don't photograph subjects head on. Shots taken from a slight side angle are more natural. Research has shown people like to look at other people, try to include a person in all your pictures where appropriate.


Candid shots of subjects are better than posed "mug shots".


Too much space around a subject can be distracting. Try to keep your shots tightly framed without cutting parts of your subject from the picture. Seeing a person's head trimmed in a shot isn't appropriate or favoured by the media.


Photograph a group in a natural cluster, never in a stiff row.


Avoid the temptation to photograph too many people in a group. Remember the focus of your article.


Generally, faces should be at least as large as the nail on your little finger.


Ask for proof sheets from the processor before selecting negatives for printing. Better still with digital cameras, check your shot before saving. Be mindful of blurring because when the shot is printed any blurring is worsened and may ruin your shot.


Make sure people in your photographs receive copies. It's a really easy simple gesture that lets people know you appreciate their help.


Always ask permission to take photographs of subjects used for publicity purposes. Always obtain a release, even for internal publications and file photos.

Source: Adapted from 'Public Relations: The Profession and the Practice', Otis Baskin, Crag Aronoff and Dan Lattimore, 4th ed, McGraw Hill, pg 213.

Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries. You can subscribe by visiting Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at



PR Firm for Putin's Russia Now Walking a Fine Line
New York Times
In 2006, executives from the public relations firm Ketchum flew to Moscow to secure an account that has since been worth tens of millions of dollars. President Vladimir V. Putin of Russia had hired Ketchum to provide advice on public relations before ...

and more »

Savvy PR Campaign Has Lured Many To Fight In Syria's Civil War
Savvy PR Campaign Has Lured Many To Fight In Syria's Civil War. August 30, 2014 5:25 PM ET. Listen to the Story. All Things Considered. 4 min 2 sec. Playlist; Download. More than 500 people may have traveled from the U.K. to Syria to fight in its civil ...

Executive Shuffles: BBC, CISAC, Murray Chalmers PR
Digital Music News
The BBC Trust has confirmed Rona Fairhead as Chairman. Fairhead is the first woman to hold this position, which is a big deal since the BBC Trust oversees the entire BBC. Gadi Oron has been promoted by CISAC to Director General from General Counsel.

and more »

Longtime PR mentor goes out on top
Pensacola News Journal
For Eileen Perrigo, the Wellspring 2014 triumph at the Public Relations Society of Florida's Golden Image Awards gala was bittersweet, like laughter through tears. The 2014 PR Campaigns class marketing and media blueprint for Milton's historic Imogene ...

and more »

33-year career ending for Knoebels PR man
News Item
MIKE STAUGAITIS/Staff Photo Knoebels Amusement Resort director of marketing and public relations Joe Muscato, center, is seen with his replacements, Stacy Ososkie, public relations, left, and Mary Frances Helwig, marketing, Friday at the Grand Carousel.

A Grocery List of PR Lessons from the Market Basket Saga: Don't Do What They ...
What's done is done. From a public relations perspective, Market Basket (the Arthur S. side) made some questionable plays. Now that produce is back in stock at the supermarket chain, we can take our basket of lemons and make some lemonade. Here's how ...

and more »


Winooski cafe hires PR firm after bacon brouhaha
The Winooski restaurant that was overwhelmed with online comments after it took down a bacon advertisement is moving forward with the help of a public relations firm. Sneakers Bistro and Cafe took down a sign that said "Yield For Sneakers Bacon" that ...
Vt. Diner That Took Down Bacon Sign Hires PR FirmNational Review Online (blog)
Sneakers Bistro consults with PR firmWPTZ The Champlain Valley

all 115 news articles »

Mac Rumors

Inside Apple's PR Practices, From Media Control to Attitude Shift Under Tim Cook
Mac Rumors
In a lengthy 9 part exposé, 9to5Mac's Mark Gurman delves into the inner workings of Apple's PR team. While much of what Gurman covers is already fairly well known, his coverage provides an expansive look at the way Apple's PR team operates, from its ...
Apple Events and Shredded White Booklets9 to 5 Mac (blog)

all 5 news articles »

Bleacher Report

Houston Rockets' PR Problems Won't Overshadow Basketball Promise
Bleacher Report
After whiffing in their pursuit of Chris Bosh, losing Chandler Parsons to the rival Dallas Mavericks and shipping off key rotation players Jeremy Lin and Omer Asik for no immediate return, the team's image has taken a sizable hit. General manager Daryl ...

As Savannah grows, so do the number of P.R. firms
Savannah Morning News
When Neilie Dunn decided to launch her own public relations firm earlier this year, she made a promise to herself. “I committed to myself that I would find companies that would have the same values and mission that I did, which is giving back the gifts ...

and more »

Google News

Article List | Index | Site Map
All logos, trademarks and articles on this site are property and copyright of their respective owner(s).
The comments are property of their posters, all the rest is Copyright © 2006 - All Rights Reserved.