| |
| |
|
Advertising Information |
|
|
|
A $40 Million Dollar Little Known Referral Strategy
Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million (that is not a misprint) using little to no paid advertising? Well, sit forward because I'm about to tell you. The company name is "Car Spa" and here's how I discovered their brutally effective referral strategy. I often go to Taco Bell to have lunch and read a book. I noticed a little flyer next to their cash register. A few days later I stopped in with my family to get a frozen yogurt and right next to the cash register was the same flyer. The next day, I took my family to our favorite buffet restaurant and low and behold, there was a stack of Car Spa flyers. I then started asking the people at these locations what the deal was with the Car Spa flyer that they had next to their cash register and they all said that some old guy comes around every week and replinishes their stack. I asked them, "Do you have some type of reciprocal arrangement with Car Spa?" They all said, "No... they asked if they could put their flyers there as a gift to our guests and we said sure." Here's a copy of the referral flyer that Car Spa uses to drive traffic. http://www.marketingbestpractices.com/temp/car_spa.pdf Pretty simple. Notice the 48 hour guarantee. They're All Over the Place! Before you knew it, I started noticing their little discount flyers ALL OVER THE PLACE. The copy center I use had a stack of Car Spa flyers. The barber I use had a stack of Car Spa flyers. The oil and lube place I use had a stack of Car Spa flyers. The local handicraft shop my wife goes to had a stack of Car Spa flyers. My son's dentist had a stack of Car Spa flyers in his office. My local chiropractor friend had a stack of Car Spa flyers in his office. An apartment complex office I visited had a stack of Car Spa flyers. Everywhere I went, I saw a stack of Car Spa flyers. It was amazing. The have these little "referral lead generation magnets" all over the place. So I Finally Visited Car Spa And it wasn't any surprise that they were so busy that it took about 15 minutes of waiting just to get my car into their car wash. I then went inside their office to wait for my car and noticed that they did NOT have one flyer from another business inside their office. They were able to get all those other businesses in the area to send them referrals without having to do one reciprocal referral arrangement. And they did it simply by asking the business owners. That's all. Car Spa probably gets 100 times the amount of referrals of any other business in the area as a direct result of this simple referral tactic. If you have a brick and mortar business, what's stopping you from doing the same thing? All it takes is a couple of hours a day and a handful or referral flyers to pass out. Copyright 2005 David Frey David Frey is the author of the best-selling manual, "The Small Business Marketing Bible" and Senior Editor of the highly-acclaimed, "Small Business Marketing Best Practices Newsletter." To get your free lifetime subscription simply visit http://MarketingBestPractices.com
MORE RESOURCES:
advertising - Google News |
|
|
|
RELATED ARTICLES
A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed! FACT: Most people don't spend anywhere near enough time on creating a strong, compelling headline.Which is why many copywriting experts. Moving Message Board Moving message boards are used in the areas where continuous announcements, or other information are need to be displayed in to either indoor or outdoor. Used most widely in churches, schools, airports, other transport stations, banks, production and administration department of organization as marquee information billboards. Custom T-shirts -- Put Your Company Logo on Cotton! An effective way to gain company recognition is to order custom t-shirts with your company name, logo, phone number, and other important information on them. You can use customized apparel to outfit your employees as well as to contribute a sense of professionalism and reliability to your company. Print Advertising: Knowing What To Put In Your Ads So you've decided to run a print ad in your local newspaper. The paper may have even told you they could produce the artwork for you if you just tell them what should be in the ad. Five Characteristics of Highly Successful Advertising Have you ever spent a small fortune on advertising that generated disappointment rather than sales?Many small business owners have been down the road of flat advertising results and are at a loss when it comes to developing new ideas to improve the response to their ads.Whether you run ads in your local newspaper, your industry's top periodical or on-line, you need your investment in advertising to pay for itself, and then some, in order to justify its cost. Secrets to Get Free Advertising The opportunities to get free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your objectives without cost that it literally boggles the mind just to think of listing them. How to Write Ads that Pull Orders If your ads aren't paying off then you need this quick method in writing ads that get orders. Step 1 - Write a headline that will draw attention to your product or service. Secrets of Getting Free Advertising The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your own objectives without cost that it literally boggles the mind just to think of listing them. Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part Two In part one of this article we discussed the importance of the look or appearance of your brochure.The look or image that your brochure conveys is vastly important. Power Headlines for Promotion Success Do you send email to your Online audience to let them know about an upcoming teleclass, your service or your book? Do you have a seminar "flyer" on your web site? The biggest mistake professionals and entrepreneurs make is to announce, rather than promote themselves. Each piece you send or put on your web site should begin with the #1 copywriting winner--the headline. Electronic Display Boards Electronic display boards signify high priority messaging, allowing you to communicate critical, and time-sensitive information.Electronic display boards are present at many fast food restaurants today, aiding, and restaurants to increase sales, publicity and improve their service to you. Diamonds Are For Evil The task of executing successful advertising campaigns for products made exclusively for women is understatedly tempestuous. Any Average Joe consumer would relay the message that feminine product commercials put him under a great deal of stress and discomfort. Write Attention Getting Advertisements The most important aspect of any business is selling the product or service. Without sales, you aren't generating any income and your business will die. Business Cards: Why Waste Valuable Space? So many business people neglect this valuable asset that may be used for a multitude of messages.Don't fall for the trap of supplying a "scribbler" for others that virtually guarantees your card will be in the "round file" sooner rather than later. 3 Things Every Yellow Pages Advertiser Needs to Know Too many business owners and marketers know that Yellow Pages advertising has an incredible amount of potential? but they don't quite know how to take advantage of it.Fortunately, it's a mystery that's solved pretty easily once an advertiser knows where to turn for advice. Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers It is getting harder daily to generate traffic.And when you succeed in getting new customers, you should do all that is possible to avoid losing them to your competitors. Present Your Product On A TV Show for FREE Would you like to get your new or existing Internet business moving nearly at the speed of light? Do you know what is required to get your business noticed and how to build your personal credibility fast, making clients secure enough to purchase from you over the Internet?The Simple AnswerThe primary answer is putting potential clients in a comfort zone relative to your product quality and your reputation as an authority in your marketing niche.One SolutionMarket it on television. Super Secret Tip For Using PPC Search Engine Advertising Successfully It's not about traffic; it's about generating leads. That's right. The Internet and Beyond - 12 Tips on Writing Better Brochures Every year thousands of online businesses fail. None of them begin with the idea they'll fail, in fact they have high hopes of success, but they fail all the same. Online Classifieds Choosing a Classified Website and creating your advertisements.The internet has opened a vast number of doors for people to market their products and services.
|
| Article List | Index | Site Map |
|
All logos, trademarks and articles on this site are property and copyright of their respective owner(s).
The comments are property of their posters, all the rest is Copyright © 2006 CanadaSEEK.com - All Rights Reserved. |
