| |
| |
|
Blogging & RSS Information |
|
|
|
The 7-Step RSS Marketing Plan
If you're wondering how to get started with RSS marketing, here's a basic 7-step plan that should provide some needed guidance. Use these steps as your personal RSS marketing checklist to get your started and help you see whether you're on the right track. 1. START USING RSS AS AN END-USER The first step to getting started with RSS marketing/publishing is getting your own RSS aggregator, subscribing to other RSS feeds and just seeing and understanding how it all works. There's a variety of RSS aggregators to choose from. Just a small sample: a) Web-based RSS aggregators (websites): http://my.yahoo.com, http://www.pluck.com, http://www.newsgator.com, http://www.bloglines.com b) Desktop RSS aggregators (software): http://www.awasu.com, http://www.bradsoft.com/feeddemon/, http://www.stevenwood.org/stories/2003/06/08/voxLite.htm c) Integrated RSS aggregators (integrate with IE or Microsoft Outlook): http://www.mozilla.org/products/firefox/ (browser with integrated RSS features), http://www.newsgator.com, http://www.pluck.com, http://www.attensa.com/index.php?ys=1 2. PLAN YOUR RSS FEEDS Planning your RSS feeds might be the most important thing you do about RSS. You most certainly need an RSS feed for your e-zine, your news section, your articles etc. But how you will package these, what others you might want to offer and other important issues, are much more complex than we can cover in this space. A precise overview of all of the opportunities is available in the "Unleash the Marketing and Publishing Power of RSS" e-book at http://rss.marketingstudies.net?src=sa13 You might also want to do follow-up (autoresponder) RSS feeds, feeds for your affiliates, feeds for your employees or business partners, feeds for the media, and so on. 3. CREATE A LIST OF RSS MARKETING/PUBLISHING REQUIREMENTS Then create a list of requirements for the RSS marketing/publishing solution you will be getting to publish your feeds. The list should answer the basic questions, such as: a) Do you want to integrate RSS publishing with your existing content management system? b) What RSS metrics you'll want to watch? For example, are you satisfied with just a rough idea of how many people are reading your RSS feed, or are you interested in more precise subscriber counts, clicks and even individual content item popularity? c) Do you need feed personalization, such as personalizing your RSS content with the receipient's name and other details? d) Do you want to provide your subscribers with the ability to precisely select the content they want to receive in your RSS feed (customization), such as by content topic, keywords, authors and so on? e) Do you want the RSS feeds to be hosted on your own server? f) Do you need the ability to target promotional messages or other content to your individual RSS feed subscribers, for example based on their previous clicks and reading habits, or even their subscription data? g) What's your budget? h) Etc. More information on all the different possibilities provided by RSS is available in the free Business Case for RSS report at http://rssdiary.marketingstudies.net/case/index.html?src=sa13 4. CHOOSE AN RSS PUBLISHING TOOL AND CREATE YOUR FIRST FEED After you've prepared a list of requirements you can start searching for the appropriate tool. These come in a few general categories: a) Desktop feed generation tools Desktop software you can use to inexpensively, quickly and easily generate RSS feeds, but doesn't allow for more advanced features such as content targeting. The market leader in this category is http://www.feedforall.com. b) Hosted online RSS publishing solutions If you don't want to be bothered with a desktop tool and having to constantly upload your RSS feeds to your server, you could try a basic hosted online RSS publishing solution, such as http://www.myrsscreator.com. Using their simple service you don't even need your own website to publish via RSS. Another good choice, especially if you're in PR, is http://www.press-feed.com/ c) Advanced RSS marketing solutions These will cover more advanced RSS marketing capabilities, such as metrics, scheduled autoresponder messages, database building capabilities and similar. The strongest contenders in this market are http://www.simplefeed.com, http://www.nooked.com, http://myst-technology.com and some other strong players as well. Solutions aimed especially at smaller companies include http://www.rssautopublisher.com and http://www.market-soft.com/bypass/ d) Other options There are many other options as well, one for example being using your existing content management system to publish RSS feeds, or using a blog publishing solution such as http://www.movabletype.com 5. PROMOTE YOUR RSS FEEDS THROUGH YOUR OWN CHANNELS a) Create an RSS presentation page, on which you explain: what RSS is; how the visitor will benefit from using RSS; where they can get a free RSS aggregator (recommend one yourself!); how they can subscribe to your RSS feeds; and why they should subscribe to your own RSS feeds. Then, on this same page, include the links to all of your RSS feeds. In addition to the standard orange RSS button, also include direct links for subscriptions via MyYahoo! (get it here http://my.yahoo.com/s/button.html) and other relevant services, such as Bloglines (http://www.bloglines.com). b) Now promote this RSS presentation page as much as you can using all of your available channels. c) Promote your RSS feeds directly below your e-zine subscription box, and always "above the fold". Promote your RSS presentation page (telling your visitors that's where they can subscribe to your feeds) on the most prominent locations of your site. d) If you're publishing more than one RSS feed, but rather a couple of focused topic feeds, promote each of them next to their topics on the site. e) Promote your RSS feeds in all of your e-mail messages and e-zine issues. f) As for the content, don't just say "Subscribe to receive news from my site", but rather prepare compelling copy to specifically show your visitors why they need to subscribe to your content in the first place and why they should subscribe specifically to your RSS feeds. e) Enable Auto-discovery Just include the following piece of HTML code in the section of your webpages and you'll be all set: link rel="alternate" type="application/rss+xml" title="RSS" href="ENTER_RSS_URL" 6. PROMOTE YOUR RSS FEEDS THROUGH EXTERNAL CHANNELS a) Submit your feeds to the appropriate search engines and directories. A good list can be found here: http://www.masternewmedia.org/rss/top55/ b) Ping the RSS aggregation sites each time you update your online content, letting them know that new content is available to be indexed. You can use this free service: http://pingomatic.com 7. OTHER KEY RSS ACTIVITIES a) Measure and optimize your feeds b) Syndicate your feed content to other web media c) Display third-party RSS feeds on your site Copyright 2005 Rok Hrastnik Immediately find out how you can power your online business with RSS and instantly increase your internet success. Request the free 28-page Business Case for RSS report, with easy-to-follow instructions, examples and advice on how to get the most out of RSS in the shortest possible time. Get the free download here: http://rssdiary.marketingstudies.net/case/index.html?src=sa13
MORE RESOURCES:
blogging rss - Google News |
|
|
|
RELATED ARTICLES
Blogging Is Not Important - Its Crucial It has been established that having a 'blog' helps your web site gain visitors and higher rankings in search engines. But a small study which I have just completed shows that blogging is much more important than this. 5 Secret Benefits That Bloggers Love And Enjoy 1: Building Trust RelationshipsBlogging allows bloggers to share their expertise and knowledge with a very large audience. Building a loyal audience is something that every small business owner would love to accomplish and bloggers are able to do this by simply sharing their thoughts using their business blogs. Blogging: A Profit Making Internet Option Blogging is a relatively new form of communication, closely related to the newsletters of days long past. Your thoughts, ideas, and activities are posted for the world (or a chosen few) to view, and if you choose to include the option, leave a comment. RSS as a Change Agent To better understand how RSS is changing the way companies and individuals deliver and consume content on the macro scale, let us first remember how content is traditionally delivered and consumed.People subscribe to e-mail newsletters or e-mail update services to get content delivered directly to their inboxes. RSS - The Intelligent Marketing Medium Are you new to RSS? If so here is a introduction to what RSS (Really Simple Syndication) is and how your website will benefit from offering an RSS feed to your visitor's.RSS is a smooth channel of communication between publishers and visitor's. Writing Quality Blogs Writing?Blogs?Blogs are on-line journals where people express themselves through writing. Writing?Writing is the process where one puts down words of a language on a format that others can read. Why Wordpress is now my Blog of Choice The more I use Wordpress, the more I love it. It has 2 very important features that Blogger doesn't yet support. RSS Feeds Have Revolutionized the Internet RSS feeds have revolutionized the Internet for one very good reason: they have provided and end to Spam. With RSS feeds, you can say good-bye to mass emails and distributions that do not meet your news needs and clog up your mailbox and hard drive. Snob-Bloggers: You Just Might Be A Snob If You Publish A Blog You Might Be A Snob-Blogger If?According to Jupiter Research, about 2 percent of the online community has created a blog. That works out to millions and millions of blogs, and in turn, millions and millions of snobs who publish them. 12 Reasons Why You Need A Blog "Why Should I Blog? I Simply Don't Get It"This post on a popular discussion forum set me thinking - and I came up with 12 reasons you should blog.Read them and get started on your blog. The Power of the BLOG Can a Blog earn you a prison sentence? Ask Mojtaba Saminejad. He is an Iranian whose Blog, published in the Farsi language, earned him a two-year prison sentence in June 2005. 5 Reasons Why Your Site Needs to Publish a News Feed It seems like everyone is talking about RSS Feeds. They've been around for years but the buzz is up about them as the technology continues to go mainstream. Marketing With Blogs and RSS - The Hot New Tools of 2005 In case you haven't heard, the net is buzzing with talk of blogging and RSS. Once the province strictly of people who got a kick out of publishing online diaries, and later of political and social commentarists, blogs and RSS are being adopted by the internet marketing community. Amazing Information About Blogging A few months back, at the ITEA conference I saw this guy sitting next to me typing constantly into his wireless laptop. He was making notes on what the speakers had to say, was finding relevant links and then hitting the send key - instantly updating his Web site. Profit Pulling Niche Blogs with Wordpress When it comes to building and creating profit pulling niche blogs niche sites) Wordpress really shines and really beat Blogger.com heads down. Advertising in RSS Feeds: Are we risking disaster? Advertising in RSS feeds is something that Google is considering offering to its Adwords and Adsense customers. RSS stands for Really Simply Syndication and is a really easy way for a webmaster to share their news and information stories to the world wide web. Top 6 Reasons for Having a RSS Feed - Come and Explore the Possibilities! Getting traffic to your website can be hard. No one just randomly types in "makelotsofmoneyonlinequicklyandfromhome. Prescription Blogs are Helping to Educate the Consumers on Prescription Consumption Blogs are being used on a more consistent basis due to their simplicity and accessibility to the public.A Blog is defined as a recurrent, chronological journal of personal thoughts and web links. Building Backlinks With Blogs The most boring part of getting traffic to a website is getting backlinks. This is hard, boring, time consuming work. Simple Syndication (RSS) -- Wheres The Payoff? How RSS really does pay off..
|
| Article List | Index | Site Map |
|
All logos, trademarks and articles on this site are property and copyright of their respective owner(s).
The comments are property of their posters, all the rest is Copyright © 2006 CanadaSEEK.com - All Rights Reserved. |
