| |
| |
|
Book Marketing Information |
|
|
|
Five Book Back Cover Mistakes and How to Solve Them
Did you know that your back cover information is, after the cover, the best way to sell more books? And, that most authors, emerging and experienced, miss this opportunity to engage more potential buyers? Your book's front cover and sizzling title must impress your buyers in four-eight seconds. If they like it, they will spend ten-thirty seconds or so on your back cover-a great opportunity to convince them that your book is necessary for their pleasure or success. Does your back cover pass the test? 1. Mistake: Too many non-powerful words and too busy to have a focus. Solutions: A back cover of 6 by 9 inches should have fewer than 60 words. Use sound bites; picture and emotional words; benefits, not features; and testimonials to capture your readers' attention to keep your message focused. Make every word count and be willing to get five-fifteen edits. 2. Mistake: Too much superfluous material on it such a long author's bio or large photo.Potential buyers want to know how the book will help them, teach them a skill, or entertain them. Solutions: Print only a one or two-line bio on the back cover. Put your photo and more bio on the inside of the back cover. Omit features such as format information, which belong in the introduction. Connect with your buyer emotionally with specific, powerful ad copy. For self-help books use bullets with specific benefits, and enough of the right kind of testimonials (specific benefit driven) to sell your book in 30 seconds. For fiction, modify to include a bit of plot, with a powerful quote or dialogue. Use bookstore models to assist you. 3. Mistake: Repeating the book's title at the top of the back cover. Solutions: Since your potential buyers already know the title and are stimulated enough to look at the back cover, hook them with an emotional question or statement to read on. Create a "Hot Headline" that compels your reader to buy. Notice the headlines in your newspaper. Visit your bookstore and notice other best selling authors' headlines. "What's So Tough About Writing?" by word smith Richard Lederer, author of The Write Way; "Imagine Being an Author," in Dan Poynter's Writing Nonfiction; "To Age is Natural?To Grow Old is Not! In Rico Caveglia's Ageless Living, or "Imagine 1000's of People Reading your Book Next Month! for your coach's "How to Write your eBook or Other Short Book Fast!". 4. Mistake: Omitting testimonials. In her book, "A Kick in Your Inspiration," Ruth Cleveland got one testimonial from an ex convict! Jacqueline Marcell, author of Elder Rage, took eight months to get forty testimonials from celebrities. Her book is endorsed by: Steve Allen, Ed Asner, Dr. Dean Edell, Dr. John Gray, Dr. Nancy Snyderman/ABC, Regis Philbin. Jacqueline Bisset, and Phyllis Diller. It was worth the effort, because in April 2001, she made the cover of the AARP Bulletin distributed to over 35 million readers. It included a feature story, some how-tos and contacts and pictures of the author and her book. She had to dance fast, and order 10,000 books to get distributed by the time the piece came out. After it came out, she was inundated with speaking engagements. There's a problem you might love to have! After you write several books and become rich and famous, you, like other professionals, will fill your back cover with testimonials. You won't even need to add benefits, because people have already bought your other books and liked them. Potential buyers will purchase when they see people they trust and know recommend the book. Besides filling the back cover with testimonials, you may want to even add extra testimonials in the front pages of the book. The more testimonials, the better! 5. Mistake. Independent publishers submitting galleys to reviewers, distributors, and wholesales without ANY back cover information. Solutions: "Make the back cover your first area of concern," says Susan Howard, Director of Consulting Services at top publishing firm, The Jenkins Group Inc., who write "The Publishing Connection" She adds, "Waiting for testimonials is generally the reason the back cover of a galley is left blank. Failure to realize the value of the back cover seems to equate with the failure to realize that the text for the finished back cover can always be changed before the printing of the book." It's important for writers to "market while they write"-- To make each part of their book sell copies. The back cover is all-important. Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
MORE RESOURCES:
book marketing - Google News |
|
|
|
RELATED ARTICLES
FSBO Author believes in Bookswaps Hi Noel,I absolutely love your website, As an MS sufferer I intend to buy your book and get "Back onto my feet." My motto this year is, "Again Alive In 2005!"I have published a book also. Publicity for Buzz Marketing for Authors Congratulations, you've written a book and even gotten it published! Now, all you have to do is get people to buy it. Getting people to actually enter a bookstore with the purpose of buying your book is not easy because you're not a "brand name" yet. The Booklet Journey Opening a New World 1991 was a pivotal year in my life. My professional organizing business was 8 years old. Is Traditional Book Marketing Getting you Down? "Are you disappointed and tired of time and money down the drain using traditional book marketing? How would you like to sell more books than you ever dreamed of in less time and never have to leave your office?" Would you like to do it all for free? "Discover How in Only Four Months You Can Quadruple your Monthly Book Income to Reach 10,000 to 100,000 Internet Users Who Want your Information-GUARANTEED- To Move You to Top Profits You've Been Dreaming About." Suppose you could sit at your computer, promote your information product either in print or eBook format to thousands of prospective buyers Online weekly. Best Selling Book Cover Design To get a book cover design may be expensive and painstaking one. Book cover and the layout of the inside pages should catch the eye of the readers in today's market. How to Get Your Book Reviewed Imagine your book at the top of the Best Sellers List of the New York Times. Most authors do. You , Your Book and the Internet! Authors, especially self published, small press and Print on Demand authors should understand the power of the Internet when promoting a book. There is POWER in cyberspace authors and it's only getting bigger and better. Ready, Set, Go Sell Your Book In The Real World! We hear a lot these days about more books actually being sold 'outside' the traditional bookstore. Think about it. How to Sell Your E-book - (or other information product) - Through Quickie Seminars I've been selling my own self-published information products (mainly e-books) online for the past 3 years. Is it profitable? Definitely. Book Marketing 101 Francine Silverman. Book Marketing from A-Z (InfinityPublishing. Comments From A Book Reviewer For the past several years I have been reviewing books for my own site, Bookpleasures.com, as well as many other sites. How Many Ways Can You License Your Tips Booklet? You've been thinking about writing a tips booklet. After all, it's shorter, faster, and easier than writing an entire book. Colour and Book Covers - What You Should Know if Youre Self-Publishing Color is tricky at the best of times. If you want exact color management (such as a particular shade of blue for a university logo) you really should use something called spot color. Creating a Book Poster Posters can be a great and inexpensive way to promote your book. But don't rush right out until you know the key items to include on your poster. Book Signings Are Pure Gold So you've written a book, had it published by a publishing company and you are now facing the dreaded book signing or book launch. Your palms sweat at the thought of facing droves of people and actually having to talk to them. Distribute Your Self-Published Book - Part 1 Where is your book now? With a distributor? In a book store? Or, did it already die an early death after a few months? New self-published authors often believe they need a distributor to sell a lot of books. They want to use Ingram or Baker & Taylor because they think they need to get their book into the "brick and mortar" bookstores like Barnes and Noble. Five Secrets of Winning Book Proposals Working in the publishing industry comes with a high expectation, especially from complete strangers. After the causal 'hello' progresses to 'what do you do,' and my answer is 'I am a publisher,' the words, like fairy dust, work magic; and in the eyes of my conversation partner, I'm transformed into a glamorous Advice Goddess-would I mind reading this stranger's book proposal?Cornered in frozen foods at the grocery, black-tie events or at the bus stop, I've been 'pitched' as we say in the business, with such book proposals as: A Cat's Tale of Christmas; Old Testament Aphrodisiacs; Break Out (after being committed to a mental institution by jealous relatives, the story of one man's quest for revenge); and Suck it and See: A Guide to Tropical Fruits. How to Self Publish and Promote Your Own Book If you are reading this article then you have already toyed with the idea of self publishing. You may be unsure at this point and without a doubt, the decision to self publish, should not be taken lightly. Discover 3 Easy Ways to Promote Your Articles Are you using these methods to promote your articles?If not, you are missing out on some easy ways to get more traffic. Ways that require no additional work on your part once they are set up. Book Signing for Experts Think of your book on the bookstore shelf trying to attract the attention of potential new owners. Crammed together with hundreds of other books, only the spine visible to the roving eyes of readers, your book needs a little help from its creator.
|
| Article List | Index | Site Map |
|
All logos, trademarks and articles on this site are property and copyright of their respective owner(s).
The comments are property of their posters, all the rest is Copyright © 2006 CanadaSEEK.com - All Rights Reserved. |
