| |
| |
|
Book Marketing Information |
|
|
|
Extend Your Books Life With a Sales Letter
Authors, publishers and business owners are great at getting their books written and launched. But after the initial one-year honeymoon, sales slow down. To counter this, make sure to let your audience know about your book's benefits and how it can help them in their lives. Keep your book alive and selling well for years when you write a sales letter. You can write your first sales letter in less than two hours.As you practice, you will be able to write a short one in only one hour. What Every Sales Letter Needs to Pull Orders and Profits 1. Start the letter with a benefit-driven headline and include headlines throughout. Example: "Want a Quick and Easy way to Quadruple your Online Income in Four Months? If you answered, "Yes" to yourself, the headline succeeds, because you will keep reading. If you said, "No, I don't believe this, but I'm curious about where this is going," the headline still succeeds. You win when your headline seduces your potential customer to read on in your sales letter and finally to decide to buy. 2. List the top five benefits of your book with bullets. To define your top benefits start with a list of challenges your client or customer wants solutions for. If you are not rock sure of who your audience is and what they need, your sales copy won't work. Essentially, you need to say how your book will make someone's life easier or richer in time or money; how it will entertain or inspire; how it will make readers be more successful, more attractive, healthier; how it will help them feel better and avoid catastrophe, sickness, or surgery. Remember to highlight your book's ultimate benefit above the others. This could be the opening headline. If you list more than five benefits use the strongest three to five as your bullet points.Sprinkle the rest throughout your copy. 3. Address your potential buyer's resistance. Tell a background story about where your audience is NOW so they will connect emotionally with your solutions. If your book is designed for people who want to write, the sales letter should focus on the fact that many people don't write books because they doubt that their books will sell well enough to justify all the effort; they worry that a book may not be significant enough, that writing it will take too long and publishing it will cost too much; and besides, they really aren't writers." One, by one, a good sales letter will address a potential buyer's major concerns. 4. Provide a quick overview of the book's features. One client wrote a book on ways to live a successful life. Her top features included *a do-it-yourself" approach, *real-life coaching examples *mastering the art of 'moseying' and *practical tips and strategies that can immediately be implemented into your everyday life. Example: In this treasure chest you will.... Impact your letter more when you combine your best benefit with a feature such as "Balance work and home by mastering the joy of moseying." While benefits sell and features explain, your web or shorter email sales letter needs to mention features so your potential buyer will know what's inside your book. 5. Sprinkle testimonials throughout your sales letter. Since people who learn about your book are more likely to buy it when they think other people already have, it's important to offer testimonials from experts in your field, relevant celebrities, and satisfied users who have profited from your advice. Don't send the whole book to people when you ask for testimonials. Just send them a list of the benefits and phrases to make it easy to respond as well as the title and introduction. 6. Offer your potential buyers three or four chances to buy. They may have already decided to buy before encountering your sales letter, so put "Buy Now" information near the top and present more buying opportunities along the way after your list of benefits, your summary of the book's features, and your testimonials. 7. End your sales letter with a 100% money-back guarantee. When you offer an ironclad guarantee--"This product comes with a 100% Money Back Guarantee. Read the book cover to cover, and if the strategies don't work for you within 60 days, we'll cheerfully refund your money, and you can keep the product too!-- people see your book as valuable enough for you to put yourself on the line for it. They will be more likely to buy and be satisfied with their purchase. 8. Share the downside of your book. Being up front about your book's limitations can increase your credibility and create empathy. Example: "This e-book won't write the book for you, or even get it published, but it will show you the steps and resources you need to write compelling copy, finish fully and sell well." 9. Include your credentials. Obviously, expertise is important. One author wrote a book on stress and how it affects relationships. Her sales letter included "I interviewed 30 couples and included their answers to my "what do you do daily to keep your relationship alive and joyful? My 20 years background as a marriage and family therapist includes 10 years coaching, consulting and presenting 25 seminars a year. Keep your book alive and selling well for years with a sales letter emailed out and on your Web site. Judy Cullins 2004 All Rights Reserved. Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.
MORE RESOURCES:
book marketing - Google News |
|
|
|
RELATED ARTICLES
Top 10 Tips for Book Titles that Sell Well A clever title is great if it is clear, but a clear title is always preferable. The best? A clear and clever title. Buzz-Based Book Marketing Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Navigating the Amazon Sales Ranking First, the disclaimers: Since the algorithm Amazon uses to generate its sales ranking is proprietary, the details contained herein are extrapolated from research and field tests. The resulting consensus finds Amazon's system to provide marginal sales data at best. Extend Your Books Life With a Sales Letter Authors, publishers and business owners are great at getting their books written and launched. But after the initial one-year honeymoon, sales slow down. How to Schedule a Book Signing How would you like to sell more copies of your book? Would you like to read excerpts from your book to a captivated audience?Book signings are the cornerstone of an author's post-publication foundation. But how do you set them up?Organizing book signings, readings, and public appearances is one of the most important parts of a successful marketing campaign. Raise Your Hand If Youd Consider Giving Up The Rights To Your Book Forever If Random House pulls up to your house with a U-haul filled with millions and wants to buy your book, maybe you'd consider giving up the rights forever. But, let's come back to the real world. Book Titles that Make Big Bucks Do you know how readers decide to buy a book? 1) They get a referral from a friend. 2) They see an interesting book title on the best-seller list. Poetry Chapbooks: Ten Tips for Promotion There are several ways of publishing your chapbook. You can do it yourself with a printer and a heavy duty stapler; you can submit a manuscript to a literary entitiy that publishes chapbooks; or you can try a self publishing company. Top Ten Getting Started Tips to Market Your Book and Business Want to sell a lot more books? Want clients calling every day to find out more about your service? Most emerging businesses forget the #1 way to promote anything--the Internet. Specifically, writing and submitting articles. Book Talks: What to Say and How to Say It Great! The Chamber of Commerce, or a similar group, has asked you to talk about your latest book. Though words are your business, you may terrified of public speaking. Top Ten Non-Techie Steps to Market your Book Online Are you an author who is looking for new ways to promote your book or business? Does the traditional promotion you do take too long and not bring you top results? Are you willing to investigate easy non-techie ways to get more book buyers?Check out these ten steps within "Ten Non-Techie Ways to Market your Book Online:"Step1. Ten Steps Preparation and FoundationWhen marketing your book Online, you need to attract the right customers to your Web site. Increase Book Sales: When a Sale Is No Longer Just a Sale Do you have books sitting in your garage that you haven'tsold yet and looking for ways to move them? Then you willwant to know about these five outrageous ideas that aren'tdifficult and can be just plain out fun. Dede Hall, author of The Starving Student's Cookbook hadvery poor sales for her books. Successful Book Marketing The Natural Way - Part 2 Is your mind muddy on book marketing? Do you wake up each day and say, "I'm not a social person and I hate to beat the drum for my book" or "I just wish someone else could market my book for me"?If you could market your book a pleasurable way, you may not think it a chore. Natural marketing refers to the action you take to get the word out about your service and product that rings true to your heart. Dont Sell your Book, Share It Most authors who aren't used to speaking before a group think, "I'd rather get a root canal than have to 'sell' my book." If you think about how great your book is, how you wrote it because you wanted to help or entertain your audience, you can change this fear to the idea of sharing your book. Sell More Books With Your Sparkling Introduction Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. Whats Killing Your Publishing Career? With the large increase of books being published by self-publishers, and the up-rise of print on demand, there is still a lot of death taking place in the publishing industry. Thus far, 175,000 books have been published in 2005. Distribute Your Self-Published Book - Part 1 Where is your book now? With a distributor? In a book store? Or, did it already die an early death after a few months? New self-published authors often believe they need a distributor to sell a lot of books. They want to use Ingram or Baker & Taylor because they think they need to get their book into the "brick and mortar" bookstores like Barnes and Noble. Marketing Your Book on Radio Have you listened to radio lately? If you have, chances are you've heard an author talking about his or her latest book.According to the "Let's Talk Radio Marketing" Website, "Radio advertising has proven to be one of the most cost-effective means of reaching your target audience. Creating a Book Poster Posters can be a great and inexpensive way to promote your book. But don't rush right out until you know the key items to include on your poster. You , Your Book and the Internet! Authors, especially self published, small press and Print on Demand authors should understand the power of the Internet when promoting a book. There is POWER in cyberspace authors and it's only getting bigger and better.
|
| Article List | Index | Site Map |
|
All logos, trademarks and articles on this site are property and copyright of their respective owner(s).
The comments are property of their posters, all the rest is Copyright © 2006 CanadaSEEK.com - All Rights Reserved. |
