| |
| |
|
Email Marketing Information |
|
|
|
Seven Ways to Dramatically Increase Your Email Marketing Profitability
1. The Power of Seven When choosing a price point for your product, studies have shown that prices ending with a number 7 (specifically in the dollar amount) sell more. In other words, set your price at $27.95, $47.95, $87.95 etc. Want evidence? Just look at any major marketing site online and see how they price. The number 7 has been proven to be the most appealing number. 2. Leave Them Wanting More When constructing your sales letter, try to make it carry over to multiple pages. Create the impression of added value by ending each page with a question or a phrase that makes the visitor have to go to your next page. Something as simple as, "To see the 7 exciting bonuses that come with every package..." You get the idea. Each page adds to the perceived value of the product. Leave them wanting more at the end of every page. 3. A Great Traffic Generator Place a free news ticker on your web site. Having fresh content makes your site much more important in the eyes of Search Engines. You can choose a topic relevant to your web site. Check out http://www.7am.com/ticker/ and get a free news ticker today. 4. Increase Your Credibility Would you believe something as simple as your handwritten signature on your site can make a big difference in how you are perceived? Scan your signature, edit it into a web graphic and use it on your page in the signature/guarantee area. When someone sees your guarantee combined with your signature, it increases your credibility by leaps and bounds. 5. The Wisdom of Simplicity Use short, to-the-point sentences in your sales letter. Keep your words simple. Remember, you are not teaching an English or vocabulary class. The simpler and easier to read, the better. 6. Use a Secure Server for Orders Make sure you are using a secure server for credit card transactions. I've seen too many sites accepting credit cards on a non-secure page, and while this doesn't necessarily mean there will be a problem, it is perception that counts. Convincing people that it is safe to purchase online is an ongoing battle; don't make it any harder than it has to be. 7. The Power of a P.S. Did you know that most people look directly at the end of a letter first? (Don't you?) We all look to see who it is from, how they sign off, and what the P.S. is about. So don't miss the opportunity - include a P.S. in your sales letters that restates your main offer and benefits. Well, these ideas have been used by many successful internet marketers to increase the profitability of their email marketing. I hope they prove to be beneficial to you as well. GREG PURNELL is an internationally-known speaker and Internet Entrepreneur. Born in Dallas, Texas, he has lived in Kyrgyzstan, Romania, Papua New Guinea and other countries as a business consultant, language learner, and good-news ambassador. Considered a top Internet marketer, Greg is the Editor of the award-winning "How to Make Money from Home" online newsletter.
MORE RESOURCES:
e-mail email marketing - Google News |
|
|
|
RELATED ARTICLES
What is Email Marketing? There are many avenues available for marketing online products. Radios, TV advertisements, newspaper and magazine advertisements, and that big sign on the highway are examples of the traditional marketing approach. Email MarketingTips - 3 Reasons Why Business Must Use Email Communications Whether a company sells light fixtures to large corporations or provides stock analysis to CEO's they should all be using the power of email on a daily basis to:1. Create customer loyalty2. Is Your Autoresponder Truly Promoting Your Company? Getting other people to promote your web site is one of the most popular Internet marketing methods around, today. Affiliate relationships are all the rave with people who have web sites. Direct Marketing Strategies for Holiday Email Promotions Tis the season to leverage customer interest data for successful email marketing.All of the information gathered throughout the year from customer purchases, customer feedback surveys, and other behavior offers direct marketers necessary direction for conceptualizing a successful email campaign. Top 10 Business E-Mail Basics When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women. Your Newsletters Are Pretty Lame If You Are Doing These 7 Things I remember the good old days of the internet when it was a real treat to subscribe to someone's newsletter and receive all their wonderful information through the convenience of your email.It's still like this today - for the publishers that are getting it right. Using Emotional Triggers in Ad Writing Writing ads for either your own products or affiliate products is a large part of a marketing plan. You need to find the emotional "triggers" that will excite your prospects and get them to buy. How's Your E-mail Etiquette In a fast moving global economy, e-mail offers you the convenience of being able to quickly get your message across to your colleagues or clients at any hour of the day or night. The Internet revolution has had the unintended effect of decreasing the use of oral communication and increasing the importance of text - particularly e-mails - as the primary means of business communication. Twelve Tips for Successful Opt-in E-mail Newsletters An opt-in e-newsletter is one of the most effective marketing tools you can use because it is fast, personal, and inexpensive. Many small businesses are using e-mail newsletters to introduce themselves to new customers and to communicate with existing ones. 10 Persuasive Triggers To Plug Into Your Ad 1. Most people want to win over others. Dont Use FFAs To Build Your Newsletter Subscriber For those of you who aren't familiar with the term, The initials FFA stand for "FREE For All" and my advice would be don't waste your time! FFA's DON'T WORK!FFA sites are directories where anyone can place their ad for free. And that's exactly what you get--a zillion people posting free ads. The Best Way To Promote Your Website, or Anything Else! Have you ever wondered how some websites get so many hits, while you struggle to get even 10 a day? I used to think about this all the time when I first started my website. I looked all over the internet for ideas to promote my website, and I found that they all had one major thing in common. Will Microsoft Kill Free Email on the Net? Spam has been such a problem that email filters are now widespread on the Net. These filters are a necessary response to the menace of spam. Is Your E-Address Unprofessional? How much time did you spend on deciding on the appearance of your business cards? Or your letterhead? Why was it so important to get them just right?Were you trying to present a professional image?Now, how much time did you spend on the appearance of your email address? Did you give it the slightest thought? Judging by the emails I get from countless colleagues in this business, few do.There are two parts to an e-address, just as there are to your postal address: who you are, and where you are. Autoresponders - One Simple Trick That Will Improve Your Results Autoresponders, or responders, are simply programs that allow you to send out pre-written emails which have been pre-loaded into the responder. Prospective customers or recruits either input their email addresses into a signup form on a website or send a blank email to a trigger address. Taking Email Marketing To The Next Level How to use the latest e-messaging strategies to increase profits.Many types of Internet advertising don't work as well as they once did. Ways to Use Autoreponders To Increase Your Profits When I was first introduced to an autoresponder I thought "wow cool program, I don't see how it can help me". Then one day my girlfriend received an email from a clothing shop she recently purchased a pair of jeans from informing her of an upcoming sale in their store for "valued customers only". Opt-In Email to Increase Website Traffic and Boost Online Sales Sending messages and information to people who have given you permission to contact them is a great way to build the kind of relationships that will encourage a steady flow of traffic to your website.. Can You Win The Battle By Using A Toothpick? Every business needs a low cost way to reach targeted customers.Email marketing is by far one of the most effective and inexpensive methods of advertising available to you. Why Does Your Business Need An Autoresponder? Suppose you have a website with 500 visitors a day, and one in fifty of them requests information. That's ten e-mails you're going to have to send manually for the next few days or weeks.
|
| Article List | Index | Site Map |
|
All logos, trademarks and articles on this site are property and copyright of their respective owner(s).
The comments are property of their posters, all the rest is Copyright © 2006 CanadaSEEK.com - All Rights Reserved. |