| |
| |
|
Email Marketing Information |
|
|
|
One of the Best Ways to Cultivate New Business and Save Hours of Time is to Use an Autoresponder
An autoresponder gives you the ability to send messages effortlessly for months on end. So if you captured an email address six months ago, your autoresponder can repeatedly contact that person to offer your product or service. => WASH-RINSE-REPEAT Repeat contact is a concept that top marketers first used effectively in the offline world. When you conduct a direct mail campaign, you send out message after message until it`s no longer cost-effective. This strategy yields a much higher response rate than with a one-shot mailing (typically just 1% or less). -From the Research Labs: Research shows that, on average, A PROSPECT MUST BE CONTACTED SEVEN TIMES before you have any real chance at closing a sale. => BE IN THE TOP 10 If you apply this strategy to your Internet marketing campaigns, you`ll have a real edge over the competition. Remember: 90% of businesses do not follow-up with prospects! AUTORESPONDER SUCCESS TECHNIQUES => TECHIQUE #1 - THE "KILL OVERKILL" TECHNIQUE You don`t want an email-inbox crammed with ads and sales letters, and neither does anyone else. Don`t send out sales letter after sales letter. Your messages will become an annoyance and the recipient will either unsubscribe or just delete the messages whenever they arrive. By sending a series of sales letters SPACED APART BY 2-4 DAYS, you`ll keep your prospect aware of your business and develop credibility over time without being a pest. => TECHNIQUE #2 - THE "MY GIFT TO YOU" TECHNIQUE Send freebies such as ebooks, info reports, newsletters, software, or even product samples. Many marketers use this approach by offering a newsletter. -Sneaky Salesmanship: Within the newsletter you have an excellent opportunity to plug your product with a few lines of irresistible copy. With the soft sell approach, you can contact your prospect once or even twice a week with "valuable information" -- which coincidentally mentions your product or service -- without seeming like you`re over-selling. If you`re a vacuum cleaner distributor, for example, send a newsletter on allergies and dust mites, for example. => TECHNIQUE #3 - THEY`LL LEARN/YOU`LL EARN TECHNIQUE Give away a valuable training course via email that has special appeal to your recipients! You can create a simple 3-day, 5-day, 7 day, or even longer course. And at the end of some of the course lessons you can add a few lines of copy plugging your product or service. This, too, is a soft sell approach. => TECHNIQUE #4 - COMBO PLATTER TECHNIQUE Use a variation of the hard sell, soft sell approach. Simply alternate your messages. A balance of 40% hard-sell and 60% soft-sell is generally about right. -----------------------------------------------------------------
MORE RESOURCES:
e-mail email marketing - Google News |
|
|
|
RELATED ARTICLES
Having an Opt In List As an Affiliate Marketer Is Crucial What is an Opt-in List and what is its significance in Affiliate Marketing? This may be the question playing in your mind, especially for Affiliate Marketing neophytes; and it is a question worth asking.Opt-in list building and lead capture is one of smartest and most effective strategies that affiliate marketers can use. Autoresponder Services Improve Your Profits Perhaps you, like me, have web hosting that includes, free of any extra charge, unlimited autoresponders. That being the case, you might be inclined to balk at any suggestion to start paying for them. How To Write E-mail Messages For Phenomenal Results Would you be interested in getting 10 times better results from your current e-mail marketing campaigns?While the above is a hypothetical figure, it sure got your attention didn't it?Though most successful marketers use e-mail marketing as an income-generator, only the ultra successful are truly maximizing their profits with it.What sets them apart? And more importantly, how can you create profit-pulling solo e-mails that put thousands more into your bank account fast?It's no rocket science. Spam Check Your Newsletter for FREE Spam is a bigger and bigger problem nowadays. Recently Ralph Wilson, Paul Myers, and other Internet marketing gurus have written about the problems that spam is causing honest, hard working Internet marketers. The Benefits of Interactive Online Characters This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences. Sucking in Readers: Proven Ways to Increase Reader Interaction You've probably heard this educational philosophy:Tell me, and I'll forget.Show me, and I may not remember. Using Mirror Pages Effectively Thought I would share with you a very effective technique for adding new customers to your mailing list. These are individuals who would not otherwise discover your products or services - because they did not come to the internet specifically looking for your products or services. Power at your Fingertips It is just amazing. Power right at your fingertips. Click for Success! Being online for the last five or so years has made me realized that many persons are seeking a magic button to success. What is even more interesting is that they really believe that it exists. Email Marketing Losing Its Effectiveness? The Alternative Is Desktop Marketing! You've heard of email marketing, but it isn't what it used to be. With today's abundance of spam and even opt-in email solicitations, your messages are competing against hundreds of incoming messages daily. Learn The Five Key Steps To Getting Free Publicity For Your Internet Site and Products 1) Website FocusMake sure your site is focused on a specific category of products. I cannot stress this enough. Are You Backing Up Your BIGGEST Asset? Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire e-zine subscriber list. How To Avoid Having Filters Eat Your Emails You've probably read 1000 times that "the money's in the list." If you're an Internet or email marketer, that's only partly true. Lumpy Mail Gets Your Message Through When it comes to your gravy, lumps are bad. When it comes to getting your marketing message through the mail room, past the gate keepers, and onto your buyer's desk, lumps are just the ticket. Why You Need Run Survey Do you have a list of e-mail addresses of your customers or prospects? Do you have a list of e-zine subscribers? If you have their permission, send them an e-mail survey to conduct market research. See if customers are satisfied with your products or services, or see if they enjoyed their visit at your web site. How To Create Gold With Email Promotions - Part 1 First make sure that the people you are sending your offer to are actually interested in what you are offering.Often people contact me and ask me to promote their product to my list. Raid Your Autoresponder Attic For Content Why you need new website content.Finding or creating good content for our websites is a chore. Protect Yourself Legally with an Autoresponder Service Another powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is improved legal protection.Since all e-mails you send using a paid autoresponder service are hosted on their servers, you are insulated from false accusations of sending spam (unsolicited commercial e-mail). The Game Is Changing, Are You? It's happening. Again. Creating Demand With Email Newsletters You've launched your web site. You've implemented a public relations campaign and spent oodles of money advertising in trade journals, magazines and newspapers.
|
| Article List | Index | Site Map |
|
All logos, trademarks and articles on this site are property and copyright of their respective owner(s).
The comments are property of their posters, all the rest is Copyright © 2006 CanadaSEEK.com - All Rights Reserved. |
