| |
| |
|
Email Marketing Information |
|
|
|
Why Autoresponders are an Absolute Must
With autoresponders, you never have to lose money advertising again! That's right, every ad you place from now on can be a winner -- even when you lose money! I know, I know, you're thinking, "Okay, now you've lost it Glen." But I haven't. Let me explain. Let's say you place an ezine ad, which costs you $200. and you make $20 for every sale made. If you make 8 sales with the ad you will earn $160. Gosh, you just lost $40. That's a bad ad right? The answer to that depends on how you wrote your ad. Let me show you how losing $40 can actually be a win. When you create your ad, don't advertise directly for your product. Advertise something that will "bring them in the door". Freebies like this mini-course, sweepstakes or items at exceptionably low prices work well. The job of your advertisement is to create leads. That is, to get the readers e-mail address with permission to follow up Yes, that's that one to one marketing thing happening again. Using autoresponders that automatically follow-up will give you the ability to set up a completely automated follow-up system for your product or service. You can use three, eight, or even thirty e-mail follow-up messages to generate sales for your product. Instead of only having one chance to sell your prospect, you can have thirty opportunities to sell them -- all for the price of one ad. Which do you think will make more sales? Marketing guru Jay Levinson figures the average person needs to see an ad twenty-seven times before it has the desired impact. Twenty seven times! Now you know why you see Coca-Cola everywhere you look. Okay, so let's do the math again. You paid $200 to run your ad with a link to your automatic follow-up system. Let's say you send seven follow-ups. You made $160 on the first ad. Don't forget what the guru says -- the more a person sees an ad, the more likely they will buy. But for argument sake, let's say your conversion rate stays at $160 per follow-up. $160 times seven follow-ups equals $1120. Now you've made a profit of $920! Pretty cool isn't it? Try to use some element of viral marketing in your offer. I give this mini-course away for free to people who sign up for my ListOpt List Builder Program and I allow you to give it to your friends and even offer it to your prospects in your ezine or on your website as something to "get them in your door". Yes, that's right, you can offer this mini-course to your prospects for free when they sign up for your ezine. All you have to do is give them this link (mailto:ezinemoney@fetchreply.com) in your welcome message that you send out when they subscribe to your ezine. You could say something like: "Thanks for subscribing to MyEzineName. You will receive your first issue shortly... blah, blah, blah... As our gift to you for subscribing, please send a blank e-mail to mailto:ezinemoney@fetchreply.com Within seconds, you will receive for free, the marketing mini-course, "The 7 Secrets of Making Money with Ezines". Best regards, Your Name" This is a win-win situation. You Win because: You offer people this mini-course which will increase the number of people who sign up for your ezine and will drive traffic to your site. Your Subscribers Win because: You gave your subscribers this mini-course which will not only teach them how to make money with their ezine, but also they can use it to produce more traffic and sales at their web site. This my friends will please your customers and create loyalty (which is another win for you). And I Win because: A traffic virus is being created with this mini-course! Wow! A win-win-win situation. Everyone is happy. To sum it up, using an autoresponder follow-up system with an element of viral marketing will reduce your advertising risk. If you have a traffic virus in place, then your ad will continue to work for you for many years to come. You have permission to reprint this article provided you include the following resource box: About The Author Glen Hopkins is the director of ListOpt Publications Inc. If you're looking to build your newsletter subscriber base quickly, easily and inexpensively, visit Glen at: http://www.listopt.com and learn what hundreds of other publishers are saying about ListOpt's amazing List Builder service.
MORE RESOURCES:
e-mail email marketing - Google News |
|
|
|
RELATED ARTICLES
Why Email Marketing Matters According to a study by the Winterberry Group, email marketing brings in $15.50 per dollar spent. All I Really Needed to Know About List Building I Learned From Stephen King! I have always been an avid reader of Stephen King's writings over the years, he's one of the few authors that I can safely say I have read everything he has written. Granted, I am a couple of years behind, but I do manage to catch up as I get the time and opportunity to read him. Autoresponder Services that Boost Your Business In the world of ecommerce, millions of sites are fiercely competing with each other to gain new clients. For any ecommerce site to succeed, it must capture the interest and the trust of its visitors. Email Marketing Essentials Perhaps the most important component in turning visitors to your web site into customers is email marketing. Make no mistake. 10 Netiquette New Years Resolutions Happy New Year! New attitude? New habits? How about 10 Little New Year's Netiquette Resolutions?Yep! Almost every New Year's resolution is based in improved attitude and habit changes. From loosing weight to getting out of debt to trying to live a happier life, almost each of us does have some sort of conversation with ourselves in regard to the New Year and changes we have the control to make. Single or Double Opt--In? You heard the message before. Your e-mail list is the most important key to your future online success. 7 Great Email Habits for the Beginning Internet Entrepreneur If you are just starting out as an Internet entrepreneur then you have a lot to learn about doing business online. One such thing you need to concentrate on is your e-mailing habits. How To Improve Your Open Rates And Click-Thru Rates In Your Email Campaigns In this article I will give you several tips that can help you in improving your open and click-thru rates.1) Open rateIn order to your email campaign be successful the first necessary thing is that people open and read your email newsletter. Email Marketing 2005?Do's & Don'ts Email Marketing 2005?Do's & Don'ts1. Make sure all your email recipients are opt in or double opt in. Using Mirror Pages Effectively Thought I would share with you a very effective technique for adding new customers to your mailing list. These are individuals who would not otherwise discover your products or services - because they did not come to the internet specifically looking for your products or services. Can You Win The Battle By Using A Toothpick? Every business needs a low cost way to reach targeted customers.Email marketing is by far one of the most effective and inexpensive methods of advertising available to you. Do You Build Or Buy? (Tips On Leadgeneration) Every marketer needs leads, they are the lifeblood of your online business. However not every marketer knows how to effectively "work" their leads. Power at your Fingertips It is just amazing. Power right at your fingertips. 8 Ways to Get More Email Addresses On Your List ... Today Whether you've got 100 or 100,000 people on your email list, chances are you can optimize your web page to better feature and promote your ezine. Here's a few ways to capture more customers and leads - without having to increase your traffic. Learn The Five Key Steps To Getting Free Publicity For Your Internet Site and Products 1) Website FocusMake sure your site is focused on a specific category of products. I cannot stress this enough. Autoresponders = Automatic Internet Marketing Success What if you could send out all the information that your potential customers have requested without checking your email or answering a phone? While this may seem impossible, it is becoming more and more popular among the most successful Internet marketing gurus. This is all due to what is called an autoresponder. Viral Marketing Tips: Greeting Cards When we speak about viral marketing, we are not talking about the newest disease. We are not talking about a Mad Cow Disease variant or something that you need to be vaccinated for. Organizing Your Mailing Lists For Your Email Promotions With all the safelists and different methods for using them, it can get hectic trying to come up with a good way to post to them. Most of all, it is important to remember if you did post to them. How To Get People To Constantly Open Your e-Mail Promotions Or Your Newsletter In this article I'm going to talk strictly from a subscriber's point of view. If you're marketing online, what would you do to find out how people think so you can target your e-mail promotions or a newsletter better?Well, here's your opportunity. Choose The Right Business For You In Less Than 15 Minutes 3 Characteristics Of "The Right Business" ModelThe business must service a large market.Niche markets are also very profitable but require specialist products and customer service.
|
| Article List | Index | Site Map |
|
All logos, trademarks and articles on this site are property and copyright of their respective owner(s).
The comments are property of their posters, all the rest is Copyright © 2006 CanadaSEEK.com - All Rights Reserved. |
