| |
| |
|
Email Marketing Information |
|
|
|
Email Hosting - Learn How To Use eMail To Grow Your Business
Email is a wonderful thing. It costs next to nothing and can be sent almost anywhere in the world in a few minutes. When email is used properly, it can help move your business forward. When it is not used properly, it can hurt your business. Here are a couple of ways that email can hurt your business The first way that email can hurt your business is by sending unsolicited emails to every email address you can find. This is now commonly referred to as spam and it is an epidemic of major proportions. In fact, there has been talk that spam has made email almost useless as a form of communication. The average person gets so much junk email in their boxes every day that many people simply select all and delete without bothering to go through each message. There is a second way that an email may be hurting you online. If you are conducting business online and your principal email account is from a free email service like hotmail.com or yahoo.com, you are practically shouting to people that you don't take your business seriously. Asking someone to fork over money on the internet is already difficult without giving off signals that people shouldn't trust you or your business. Getting an email account with your own domain at the end of it does not have to be expensive. Web hosting can provide you with an email account With most hosting companies out there you can register a domain name of your choice, sign up for a hosting account, and then create your own email account with your domain name at the end of it. It doesn't have to be a complicated process. A good web hosting provider will even help you by walking you through it. The result is an email that let's people know you are serious about your business and are ready to be taken seriously. Start a weekly or monthly newsletter Start a newsletter to build trust in you and your company. Use email to keep in touch with your customers and prospects. Provide valuable content. Don't bombard your customers will ads or sales letters. People like to buy from people they know, like, and trust. A newsletter could help you move in that direction. Newsletters are also excellent for cross selling other related products and services to the ones your customer has already purchased. Remember to keep the content quality high and the information as useful as possible. Make it easy for people to get themselves removed from your newsletters if they so choose. Using a newsletter can be a great tool for increasing sales. Use email as a troubleshooting tool Because email is so fast and easy to use, it can be a great way to provide sales support to your customers helping you to keep your phone costs down. When we use the phone, we usually feel that we need to engage in chit chat, and other banter besides the purpose of the call. Using email, you can quickly answer your customers' or prospects' questions and be right back working on whatever you were doing before the interruption. Overall, email can be a very useful tool if not abused. Cheap, easy to use and quick, it can really help to boost your productivity when used properly. This article was written by Joe Duchesne, president of http://www.yowling.com/, a web hosting company that will answer the phone when you call. Copyright 2004 Yowling. Reprint Freely as long as you link back to my website from this resource box.
MORE RESOURCES:
e-mail email marketing - Google News |
|
|
|
RELATED ARTICLES
An Introduction to Auditing Your Email Audiences Organisations such as the BPA have been providing auditing services for magazines and event audiences for many years. Providing advertisers with independent evidence that your audience are who you claim them to be is an effective point of differentiation and extremely helpful when selling your proposition to would-be advertisers. The Power of a Referral Script The key to the success of e-commerce is in the combination of the power of viral marketing, permission marketing and one to one marketing.Have you ever heard of Amazon. Avoiding Blacklisting: Making Sure Your Email Gets Through We all know that email is probably today's most popular way to advertise. Every day our inboxes are filled with messages from people who want our business--whether we asked for the contact or not. 10 Netiquette New Years Resolutions Happy New Year! New attitude? New habits? How about 10 Little New Year's Netiquette Resolutions?Yep! Almost every New Year's resolution is based in improved attitude and habit changes. From loosing weight to getting out of debt to trying to live a happier life, almost each of us does have some sort of conversation with ourselves in regard to the New Year and changes we have the control to make. Personal vs Professional Life Email - Dont Squander Your First Internet Impression My first email address was with compuserve.com back when you could only have numbers for an email address. To Get Your Email To Stand Out From All The Junk We know that email marketing is a cheap method to reach our customers, prospects and subscribers. However, the increasing amount of unsolicited commercial email is clogging up the inboxes of everyone. Virtual Marketing in a Tangible World One of the greatest challenges facing business owners and managers is finding a way to cost-effectively communicate frequently and consistently with their target markets.It is nearly impossible to remain profitable while employing enough people to maintain frequent contact with existing clients, let alone seek new clients. Building The Best Opt In Email List The #1 Thing You *MUST* Have Before Even Thinking About Building An Opt In Email ListIt's not a website.It's a smart autoresponder and mailing list software. What Do Your E-Mail Messages Say About You? There probably isn't a business person alive who hasn't at one time or another experienced total frustration along with an inability to resolve a difficult business situation via e-mail. Sometimes without giving it much thought an e-mail is sent in anger. Why You Need Run Survey Do you have a list of e-mail addresses of your customers or prospects? Do you have a list of e-zine subscribers? If you have their permission, send them an e-mail survey to conduct market research. See if customers are satisfied with your products or services, or see if they enjoyed their visit at your web site. Taking Care of Busines... E-mail In this digital day and age, communicating through email is getting more and more important. This is of course also true for customer service and help desks. Email Aesthetics- APPEARANCE is Everything! Email AestheticsIt`s an old, old saying, but it`s true: you only have one chance to make a good first impression. And in email, the first impression is always visual -- a consumer LOOKS/SEES before he/she READS. Email Deliverability Tips Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification. Is Your E-Address Unprofessional? How much time did you spend on deciding on the appearance of your business cards? Or your letterhead? Why was it so important to get them just right?Were you trying to present a professional image?Now, how much time did you spend on the appearance of your email address? Did you give it the slightest thought? Judging by the emails I get from countless colleagues in this business, few do.There are two parts to an e-address, just as there are to your postal address: who you are, and where you are. Learn How to Double and Triple the Size of Your Opt-in List by Helping Others I think first of all, everybody deserves to have a large list of audience or subscribers, regardless of who they are, whether they are an ezine publisher or a regular business owner.I thinks it's fair to try to help anybody that wants to be successful on the Internet. Protect Yourself Legally with an Autoresponder Service Another powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is improved legal protection.Since all e-mails you send using a paid autoresponder service are hosted on their servers, you are insulated from false accusations of sending spam (unsolicited commercial e-mail). Choose Your Email Marketing Software Wisely Successful online business can't be led without email marketing. Many people know that it is very important to have a web site but having a web site is only one step in creating successful online presence. Why Autoresponders are an Absolute Must With autoresponders, you never have to lose money advertising again! That's right, every ad you place from now on can be a winner -- even when you lose money!I know, I know, you're thinking, "Okay, now you've lost it Glen." But I haven't. Add Email To Your Marketing Mix If you are serious about adding email to your marketing mix, you should take email seriously enough to develop a plan for it. Too many organizations launch a half-baked email program and then are disappointed when it doesn't live up to expectations. The Importance of a Name in the Sent from Email Address When using an email marketing tool such as Adestra's Message Focus, you are able to specify exactly what sent address you want the email to be labelled as being broadcasted from. From prevalent industry contacts through to brand names, this gives the marketers the flexibility to use 'sent from' addresses that resonate with their audience for improved recognition.
|
| Article List | Index | Site Map |
|
All logos, trademarks and articles on this site are property and copyright of their respective owner(s).
The comments are property of their posters, all the rest is Copyright © 2006 CanadaSEEK.com - All Rights Reserved. |